The Coupling Mechanism and Empirical Study of Sports Events Empowering Rural Revitalization — A Case Study of the Orienteering Competition in Zhaoqing's "Hundreds, Thousands, and Millions Project"

Yaxin Xue; Congyi Cen; Lei Wu

doi:10.63313/EPP.9012

Authors

Yaxin Xue School of Physical Education and Health, Zhaoqing University, Zhaoqing, Guangdong 526061, China Author
Congyi Cen School of Physical Education and Health, Zhaoqing University, Zhaoqing, Guangdong 526061, China Author
Lei Wu School of Physical Education and Health, Zhaoqing University, Zhaoqing, Guangdong 526061, China Author

DOI:

https://doi.org/10.63313/EPP.9012

Keywords:

Rural revitalization, Orienteering, Sports tourism, Coupling mechanism, Village revitalization

Abstract

From perspectives of social sports studies and the sports industry, this study examines how orienteering competitions, as a "Sports Plus" integration model, generate coupling effects with rural revitalization across economic, social, cultural, and ecological dimensions. Using case study methodology with the "Hundred-Thousand-Million Project" Orienteering Competition in Zhaoqing as the research subject, it employs literature review, in-depth interviews, and participatory observation.The event follows a "traffic-activation-identity-sustainability" pathway, significantly boosting rural consumption in the short term while promoting cultural identity reconstruction and environmental governance enhancement in the long term. Its core coupling mechanisms lie in resource integration, functional synergy, and value regeneration. The "lightweight, embedded, community-co-governed" event model serves as an effective pathway for achieving sustainable rural development, offering replicable insights for similar regions.

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