Organizational Integration of Smart Tourism Public Services from Digital Governance in Hangzhou
DOI:
https://doi.org/10.63313/FPM.9006Keywords:
Smart Tourism, Public Services, Organizational Integration, Digital Governance, Digital GovernmentAbstract
Driven by China’s Digital China strategy, smart tourism has become a core engine for the high-quality development of China’s tourism industry, so Hangzhou it is; while Hangzhou still faces severe challenges of fragmented service supply and supply-demand mismatch. Taking Hangzhou as a case, this paper constructs a three-dimensional analytical framework of digital regulation, digital integration and digital absorption based on organizational integration and digital governance theories. Drawing on an analysis of 300 valid questionnaires collected during the 2026 Spring Festival in four core cultural tourism districts of Hangzhou, the study identifies insufficient organizational integration as the core bottleneck hindering the city’s smart tourism development. Targeted optimization paths are proposed accordingly, offering both theoretical insights and practical value for related research and urban practices.
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