A Brief Analysis of Effective Development of New Media in Rapid Growth
DOI:
https://doi.org/10.63313/SSH.9040Keywords:
New media development, converged media, content innovation, business model, information disseminationAbstract
The new media technology revolution has profoundly transformed information dissemination methods. This paper delves into the challenges faced by new media during rapid development—such as insufficient integration and content homogenization—by examining its developmental trajectory, characteristics, and advantages. Research indicates that the new media industry must establish an open and integrated communication ecosystem. This involves driving technological breakthroughs through content innovation, balancing commercial interests with social responsibility, strengthening data security and privacy protection, exploring diversified revenue models, and achieving sustainable, healthy development. Such efforts will provide new communicative power for building a culturally strong nation.
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