Strategies of Cultural and Tourism Text Translation from the Perspective of the "Cultural Turn"
DOI:
https://doi.org/10.63313/SSH.9052Keywords:
Cultural Turn, cultural and tourism text, strategies, cross-cultural communicationAbstract
Based on the "Cultural Turn" theory proposed by Susan Bassnett and André Lefevere, this paper adopts literature research, case analysis, and comparative study methods to sort out typical cases of cultural tourism (CT) text translation systematically. The overall analysis indicates that there are five core strategies, covering target orientation, strategy selection, subject composition, technology application and evaluation, that may help to optimize the translation of CT texts in practice. Aligning with the core tenets of the "Cultural Turn" theory, these strategies are more practical and effective in enhancing the quality of cross-cultural communication and CT text translation.
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