AI Empowerment and Public Co-creation: Communication Mechanism, Characteristics and Cultural Connotation of the Viral Event Saving a Fox on Snow Mountain
DOI:
https://doi.org/10.63313/SSH.9078Keywords:
Saving a Fox on Snow Mountain, AI-generated content, Communication Mechanism, Public Co-Creation, Digital CultureAbstract
In the digital communication era marked by the rapid popularization of generative artificial intelligence, the viral event Saving a Fox on Snow Mountain started with an AI-generated short film in Shaw Brothers martial arts style, quickly broke through niche communication circles, and evolved into a nationwide creative carnival with a cumulative exposure of over 5 billion views. It has become a typical online viral event that integrates entertainment and cultural values. Taking this event as the research object, this paper adopts content analysis, data analysis and case study to sort out its communication context and life cycle, dissect its communication mechanism and distinctive features, and explore the technical logic, cultural psychology and social value behind it[1].Based on risk communication theory and communication ecology theory, this paper also discusses new laws and trends of online viral communication in the AI era, providing theoretical references and practical implications for communication guidance, cultural innovation and digital governance of similar events in the future[2].
References
[1] Li Liangrong, Yu Guoming. Network Communication (4th ed.) [M]. Beijing: China Renmin University Press, 2025.
[2] Yu Guoming. Breakthrough Communication and Governance Path of Online Viral Events in the Algorithm Era [J]. Journal of International Communication, 2025(5): 34–48.
[3] Zhao Yiheng. Narrative Reconstruction and Cultural Connotation of Internet Memes from a Semiotic Perspective [J]. Literature & Art Studies, 2026(1): 156–165.
[4] Wang Ning. Life Cycle and Communication Characteristics of Online Viral Events [J]. Journal of News Lover, 2025(11): 78–82.
[5] Zhang Lei, Wang Yan. Research on Communication Mechanism of Online Viral Events Empowered by AIGC [J]. Journal of News and Communication Review, 2026(2): 45–56.
[6] Xinhuanet. Technology Empowerment Reshapes the Content Production Pattern [N]. Xinhuanet, 2026-03-20.
[7] Chen Yang. Cultural Logic of Public Co-creation in the Digital Era: A Case Study of Saving a Fox on Snow Mountain [J]. Cultural Studies, 2026(3): 112–123.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 by author(s) and Erytis Publishing Limited.
This work is licensed under a Creative Commons Attribution 4.0 International License.
