From Crisis to Breakthrough: A Study on the Creative Logic and Development Path of Henan Satellite TV's 'Chinese Festivals' Series of Programs
DOI:
https://doi.org/10.63313/SSH.9081Keywords:
Henan Satellite TV, Transformation path, Traditional culture disseminationAbstract
New media technologies have reshaped the media ecosystem, and traditional TV media are facing pressures such as declining viewership and audience loss. Relying on Central Plains culture, Henan Satellite TV achieved a breakthrough with the "Chinese Festivals" series, pursuing a younger, more refined, and cross-screen approach to traditional culture. This article examines the series' challenges, foundations, creative and dissemination strategies, while identifying existing issues and future directions. Henan Broadcasting focused on mobile scenarios, prioritizing "small screen" dissemination and using short, fast, and convenient audio-visual formats to create a long-tail effect. However, scholars note that improvements are still needed in model transformation, brand building, commercial profitability, and copyright awareness. Maintaining cultural depth and avoiding homogenization are also key challenges. Through systematic analysis, this article provides a reference for provincial satellite TV stations' digital transformation and cultural program innovation.
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