A Study on the Strategies for High-Quality Development of Inbound Tourism in Yichang Under the Integration of Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area
DOI:
https://doi.org/10.63313/SSH.2010Keywords:
Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area, inbound tourism, cross-cultural perception, cultural-tourism coordination, PLS-SEMAbstract
Under the dual strategic background of the integrated development of the Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area and Yichang's endeavor to build a world-renowned cultural and tourism destination, inbound tourism, as a critical pillar for high-quality cultural and tourism development and international communication, remains a key short slab in Yichang's cultural and tourism sector. Grounded in the perspectives of cross-cultural perception and cultural-tourism coordination, this study takes international tourists as the research object, and adopts a mixed-methods approach combining Partial Least Squares Structural Equation Modeling (PLS-SEM), Natural Language Processing (NLP) text analysis, and in-depth interviews. It systematically analyzes the influence mechanism of core variables, including the attractiveness of Yichang's cultural resources and cross-cultural adaptation perception, on the experience quality and behavioral intentions of inbound tourists, empowered by cultural-tourism coordination within the metropolitan area. This study constructs an integrated analytical framework of Metropolitan Area Cultural-Tourism Coordination → Cross-Cultural Perception → Inbound Tourism Experience → Behavioral Intention. Empirical tests confirm that metropolitan area cultural-tourism coordination exerts a significant positive impact on inbound tourism experience, with cross-cultural perception playing a partial mediating role, and cultural distance acting as a moderating variable that shapes the intensity of the effect. This study provides actionable and practical pathways for Yichang to leverage the resource advantages of the metropolitan area, optimize inbound tourism services and products, and enhance its international communication capacity.
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