Design and Application of the IP Image for the Tian Ta Lion Dance in Xiangfen, Shanxi Province
DOI:
https://doi.org/10.63313/SSH.9115Keywords:
Lion dance, IP image, Promote cultureAbstract
As an ancient traditional Chinese folk culture, it has the artistic characteristics of thrilling, dangerous, strange, unique and beautiful, and also has unique performance forms and superb techniques. Since people now know less about the Tianta Lion Dance, research has been conducted on this issue. With the development of the Internet and new media era, IP is now a hot emerging field, and at the same time, IP has also become a carrier of cultural inheritance. Therefore, through the research and investigation of the Tianta Lion Dance, this paper reconstructs and integrates the Tianta Lion Dance, selects representative elements for innovation, and creates a new and distinctive IP image design, using the performance process as the story creation. It can not only carry forward the Tianta Lion Dance of national intangible cultural heritage, play a role in the dissemination and promotion of traditional culture, but also drive the tourism industry of Xiangfen in Shanxi Province and improve its popularity.
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