Optimizing Corporate Marketing Strategies in the Era of New Media Advertising Trends: A Case Study of Mixue Ice Cream’s Short Video Ads. Social Sciences and Humanities, [S. l.], v. 2, n. 1, p. 87–95, 2025. DOI: 10.63313/SSH.9038. Disponível em: https://academics.erytis.com/index.php/ssh/article/view/166. Acesso em: 4 mar. 2026.