A Study on the Impact of Brand Live Streaming Experience on Brand Happiness: a Chain Mediation Model. Social Sciences and Humanities, [S. l.], v. 2, n. 3, p. 15–22, 2025. DOI: 10.63313/SSH.9050. Disponível em: https://academics.erytis.com/index.php/ssh/article/view/236. Acesso em: 16 jan. 2026.