Mechanism of Consumer Brand Advocacy Based on Emotion and Identity: An Analysis from the Perspective of Computational Communication Studies on the Food Safety Crisis of Mixue. Social Sciences and Humanities, [S. l.], v. 3, n. 3, p. 98–105, 2026. DOI: 10.63313/SSH.9087. Disponível em: https://academics.erytis.com/index.php/ssh/article/view/468. Acesso em: 26 may. 2026.