The Moderating Role of User Emotional Projection in the Effectiveness of AI Short-Video Marketing. Social Sciences and Humanities, [S. l.], v. 4, n. 2, p. 53–61, 2026. DOI: 10.63313/SSH.9105. Disponível em: https://academics.erytis.com/index.php/ssh/article/view/583. Acesso em: 21 jul. 2026.