Social Sciences and Humanities
type: channel
description: Social Sciences and Humanities ISSN Print: 3104-4328 ISSN Online: 3104-4336 CD ISSN: 3104-4344
publisher: Erytis Publishing Limited
language: en
publication name: Social Sciences and Humanities
issn: 3104-4328
items: Construction and Practical Path of Introducing Red Culture into Beautiful Countryside from the Perspective of Aesthetic Education: An Exploration Based on the MOOC Course of Basic Modeling
items: Research on the Path of Integrating the Spirit of the Workers' Movement of Shuikoushan into the Integrated Construction of Ideological and Political Courses in Primary, Secondary and Higher Education
items: Balancing Accuracy and Authority in Legal Terminology Translation Under the Functional Equivalence Theory
items: Research on the Integration of Daqing Spirit (Iron Man Spirit) into the Education System of Colleges and Universities
items: The Study on the Evolution of Formal Structure of the Ujimqin Mongolian Robe
items: On the legal regulation of cut-throat competition within e-commerce platforms
items: Accuracy and Immediacy of Legal Terminology in Court Interpreting: Challenges and Countermeasures
items: Physical activities and psychological resilience on employment anxiety among Guangdong university graduates
items: Research on English Creative Writing Based on Artificial Intelligence – Taking Deepseek as an Example
items: Green Book's Utopian Mirage--A Tamed Narrative Under the White Savior Aura
items: Digitization of Chinese Ancient Books in the Context of Digital Humanities: Research Overview and Future Prospects
items: A Postcolonial Study of Grace Li’s Portrait of a Thief through Homi Bhabha’s Theory
items: Application of Digital Humanities and Corpus Linguistics in Language Teaching
items: Strategies of Cultural and Tourism Text Translation from the Perspective of the "Cultural Turn"
items: Research on Industry Differentiation and Driving Factors of Green Innovation Efficiency in China
items: A Study on the Impact of Brand Live Streaming Experience on Brand Happiness: a Chain Mediation Model
items: Innovative Practice of Systematic Training of High-skilled Automobile Talents by School-enterprise Cooperation
items: Institutional Empowerment, Technological and Cultural Equity: A Multidimensional Governance Model for University Education to Bridge the Gender Digital Divide
items: A Study of Translation Problems in Public Areas of the Grand Canal Huai’an Section of World Cultural Heritage
items: Research on the Modern Product Transformation of Traditional Bamboo Weaving Craft from the Perspective of Sustainable Design
items: A Bond Across Time and Space: The Evolution and Reshaping of the "Homeland" Concept among Filipino Chinese from 1945 to 2025
items: The Phenomenon of "Negative Transfer of Mother Tongue" in Chinese Language Learning among Non-Chinese Filipino Students and Teaching Strategies
items: Decoding the Li Ziqi Phenomenon: The Semiotics and Mechanics of Cross-Cultural Brand Communication
items: A Study on Subtitle Translation of the Film Flipped from the Perspective of Eco-translatology
items: A Study on the Transformation of Cross-Medial Performance Paradigms of Chinese Wushu
items: A Brief Analysis of Effective Development of New Media in Rapid Growth
items: https://academics.erytis.com/index.php/ssh/article/view/168
items: Analysis of the Role of Micro-Narrative Techniques in Shaping Emotions in Documentary Films
items: Optimizing Corporate Marketing Strategies in the Era of New Media Advertising Trends: A Case Study of Mixue Ice Cream's Short Video Ads
items: Innovation and Practice of Talent Cultivation Model Based on Co-education and Sharing between Schools and Enterprises

Construction and Practical Path of Introducing Red Culture into Beautiful Countryside from the Perspective of Aesthetic Education: An Exploration Based on the MOOC Course of Basic Modeling
type: item
description: Against the backdrop of the deep integration of rural revitalization and aesthetic education in the new era, how to effectively introduce red culture into rural areas has become an important research topic. Aiming at the current problems such as the lack of carriers, rigid forms and disconnection from aesthetic education, this study takes the MOOC course of Basic Modeling as an innovative carrier to explore a replicable model for introducing red culture. Through theoretical construction, the triple transformation logic of "Resource-Aesthetic Education-Identity" is proposed; accordingly, a "MOOC-Localization" strategy system including "content transformation", "blended teaching" and "diversified collaboration" is designed and put into practice in a demonstration site in Yongjia County, Zhejiang Province. The results show that this path can systematically transform red resources into aesthetic education materials, arouse emotional resonance through online and offline blended teaching, and effectively improve participants' aesthetic accomplishment and identification with local culture. It provides an empirical scheme for red culture to empower the construction of rural spiritual civilization.
subject: Articles
  topic: section
subject: Red Culture
  topic: keywords
subject: Rural Aesthetic Education
  topic: keywords
subject: MOOC Course
  topic: keywords
subject: Strategy Construction
  topic: keywords
subject: Beautiful Countryside
  topic: keywords
subject: Rural Revitalization
  topic: keywords
creator: LiWei Qiu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-03-04
publication date: 2026-03-04
starting page: 1
ending page: 14
doi: 10.63313/SSH.2006

Research on the Path of Integrating the Spirit of the Workers' Movement of Shuikoushan into the Integrated Construction of Ideological and Political Courses in Primary, Secondary and Higher Education
type: item
description: The Shuikoushan Workers' Movement is an important chapter in the history of the Chinese labor movement and even the history of the Chinese revolution. The "unyielding spirit of struggle, unbreakable spirit of unity, and selfless and fearless spirit of dedication" nurtured by it are organic components of the spiritual spectrum of Chinese Communists, which are highly consistent with patriotism, collectivism, and core socialist values. Promoting the integration of the Shuikoushan Workers' Movement Spirit into the ideological and political education curriculum in primary, secondary, and higher education institutions is of great contemporary value for enriching local red educational resources, connecting the educational lineage of revolutionary spirit, and cultivating the striving character of new-era individuals. At present, some schools have launched preliminary explorations in applying Shuikoushan's red resources to education; however, practical teaching still faces problems such as fragmented content, ambiguous inter-stage connections, traditional teaching methods, and formalized inter-school cooperation. Based on systematic thinking and adhering to the laws of students' cognitive development, this study constructs an implementation framework for integrating the Shuikoushan Workers' Movement Spirit into the ideological and political education curriculum in primary, secondary, and higher education institutions from three dimensions: goal hierarchical design, content gradient connection, and faculty collaborative development.
subject: Articles
  topic: section
subject: Shuikoushan Workers' Movement Spirit
  topic: keywords
subject: Integrated Construction of Ideological and Political Courses in Primary
  topic: keywords
subject: Secondary and Higher Education
  topic: keywords
subject: Intergenerational Inheritance of Red Genes
  topic: keywords
creator: Dan Luo
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 59
ending page: 80
doi: 10.63313/SSH.9064

Balancing Accuracy and Authority in Legal Terminology Translation Under the Functional Equivalence Theory
type: item
description: Legal translation serves as a means of cross-cultural communication and plays an indispensable role in the interaction and integration of different legal systems. With the continuous elevation of China's opening-up level, the demand for mutual translation between Chinese and English legal texts has been expanding. Consequently, a series of issues regarding the accuracy, uniformity and standardization of legal terminology translation have gradually become a focal point of com-mon concern. Eugene Nida's Functional Equivalence Theory emphasizes that a target text should achieve equivalent effect with the source text in terms of informative function and communicative effect, rather than merely clinging to mechanical correspondence in linguistic forms. This theory provides an important approach to addressing problems such as legal system differences and cultural default in legal translation. However, legal texts possess mandatory binding force and high authority, which requires legal terminology translation to be not only conceptually precise but also formally standardized in expression. In practical translation, these two requirements are often difficult to be balanced simultaneously, leading to frequent tradeoffs. Based on the Functional Equivalence Theory and combined with typical examples of Chinese and English legal terms, this paper analyzes the specific manifestations and underlying causes of the imbalance between accuracy and authority, and finally proposes balancing methods that can take both into account. It aims to provide more practical references for legal translation practice and facilitate more standardized, efficient and precise cross-border legal communication.
subject: Articles
  topic: section
subject: Functional Equivalence Theory
  topic: keywords
subject: Legal Terminology Translation
  topic: keywords
subject: Accuracy
  topic: keywords
subject: Authority
  topic: keywords
subject: Translation Strategies
  topic: keywords
creator: HaiXia Yin
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 51
ending page: 58
doi: 10.63313/SSH.9063

Research on the Integration of Daqing Spirit (Iron Man Spirit) into the Education System of Colleges and Universities
type: item
description: The essence of Daqing Spirit includes patriotism, entrepreneurship, pragmatism and dedication. In the context of realizing the great rejuvenation of the Chinese nation and building a modern socialist country, Daqing Spirit still holds profound contemporary value. College students need the guidance of Daqing Spirit. Educating with Daqing Spirit can cultivate college students’ ideals and beliefs through the spirit of patriotism, forge their sense of responsibility through the spirit of hard work and entrepreneurship, enhance their innovation ability through the spirit of scientific inquiry and pragmatism, and build their worldviews, outlooks on life and values through the spirit of selfless dedication. Universities should play a leading role in the inheritance and innovation of Daqing Spirit, using the classroom as the main channel, campus culture construction as the carrier, and practical activities as the support. The inheritance and innovation of Daqing Spirit should be integrated into the entire process of university education to promote the overall improvement of higher education quality and the all-round development of college students.
subject: Articles
  topic: section
subject: Daqing Spirit (Iron man Spirit)
  topic: keywords
subject: education system
  topic: keywords
subject: university
  topic: keywords
creator: Dan Gao
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-02-03
publication date: 2026-02-03
starting page: 44
ending page: 50
doi: 10.63313/SSH.9062

The Study on the Evolution of Formal Structure of the Ujimqin Mongolian Robe
type: item
description: The Ujimqin Mongolian robe, a quintessential branch of Mongolian attire, embodies the functional requirements and aesthetic logic of nomadic life through its structural design. This study examines the "structural form" of the Ujimqin robe, employing a combination of textual research and fieldwork to systematically analyze its components—including body segmentation, slit placement, collar and sleeve designs, and lapel arrangements—tracing their diachronic evolution. The research aims to reveal how these structural elements adapted to shifting production methods, climatic conditions, and aesthetic trends across historical periods, thereby elucidating the cultural adaptability and technical rationality behind their transformations. This study holds fundamental significance for advancing material culture studies of clothing and preserving ethnic heritage.
subject: Articles
  topic: section
subject: Ujimqin Mongolian Robe
  topic: keywords
subject: Formal Structure
  topic: keywords
subject: Evolutionary Law
  topic: keywords
creator: Xiaoxiu Liu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-01-30
publication date: 2026-01-30
starting page: 29
ending page: 43
doi: 10.63313/SSH.9061

On the legal regulation of cut-throat competition within e-commerce platforms
type: item
description: China's e-commerce industry enters an era of competition within existing markets, the dividend from traffic is gradually diminishing, and the space for external market expansion is increasingly limited. In order to compete for limited user resources and market share, various e-commerce platforms are gradually aban-doning the healthy competition model centered on technological innovation and differentiated services, and instead falling into a typical form of involutionary competition characterized by low-price dumping, false advertising, big data price discrimination, and "choose one or the other" exclusive transactions. Such com-petitive behaviors not only seriously disrupt the order of fair competition in the market and inhibit the overall innovation vitality of the industry, but also directly infringe upon the legitimate rights and interests of consumers, squeezing the liv-ing and development space of small and medium-sized operators and emerging platforms, ultimately leading to a vicious cycle of "bad money driving out good money." This paper uses the Anti-Unfair Competition Law and the Anti-Monopoly Law as core legal analysis tools. It first defines the connotation of involutionary competition within e-commerce platforms, systematically sorts out its behavioral patterns and multi-level social harms. Then, it deeply analyzes the practical di-lemmas faced by the current legal system in regulating such competition, such as vague behavioral characterization, difficulties in determining market dominance, light legal liability settings, and insufficient coordination between law enforce-ment and judiciary. Finally, from multiple dimensions including legislative coor-dination refinement, innovation in law enforcement mechanisms, strengthening of judicial protection, and supplement of industry self-discipline, this paper pro-poses a path to build a systematic, professional, and dynamic governance system for e-commerce competition. The study believes that to address invol…
subject: Articles
  topic: section
subject: Coe-commerce platform
  topic: keywords
subject: cut-throat competition
  topic: keywords
subject: Anti-Unfair Competition Law
  topic: keywords
subject: Anti-Monopoly Law
  topic: keywords
subject: legal regulation
  topic: keywords
subject: platform governance
  topic: keywords
creator: SiNing Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-01-28
publication date: 2026-01-28
starting page: 17
ending page: 28
doi: 10.63313/SSH.9060

Accuracy and Immediacy of Legal Terminology in Court Interpreting: Challenges and Countermeasures
type: item
description: Court interpreting, as a crucial component in judicial proceedings safeguarding the litigation rights of parties with language barriers, directly impacts the realization of judicial justice. The accurate and immediate translation of legal terminology constitutes the core requirement of court interpreting, yet it faces numerous challenges in practice. This paper analyzes the characteristics of legal terminology translation in court interpreting, explores in depth the challenges related to language, culture, system, and technology encountered in ensuring accuracy and immediacy during the translation process, and proposes systematic countermeasures combined with case studies. Research indicates that measures such as enhancing interpreters' professional competence, improving institutional norms, and introducing technological assistance are of significant importance for guaranteeing the quality of court interpreting, contributing to the refinement of the language service system within the judicial field.
subject: Articles
  topic: section
subject: Court interpreting
  topic: keywords
subject: legal terminology
  topic: keywords
subject: accuracy
  topic: keywords
subject: immediacy
  topic: keywords
subject: translation strategies
  topic: keywords
creator: ShanNa Song
creator: GuiFang Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-01-28
publication date: 2026-01-28
starting page: 9
ending page: 16
doi: 10.63313/SSH.9059

Physical activities and psychological resilience on employment anxiety among Guangdong university graduates
type: item
description: Objective This study aims to explore the direct impact and interaction between physical activities and psychological resilience on university graduates' employment anxiety from the perspective of clinical psychology, and to examine the mediating effect of psychological resilience in the relationship between physical activities and employment anxiety. Methods A cross-sectional survey design was adopted, and a questionnaire survey was conducted on 373 university graduates from Guangdong Province using convenience sampling. Descriptive statistics, correlation analysis, stratified regression analysis, and mediation effect tests were performed using SPSS 26.0 and the PROCESS macro program. Results (1) university graduates' physical activities level (r = -0.45, p <0.001) and psychological resilience (r = -0.33, p <0.001) were both significantly negatively correlated with employment anxiety. (2) Stratified regression analysis showed that physical activities (β = -0.32, p <0.001) and psychological resilience (β = -0.28, p <0.001) independently and significantly negatively predicted employment anxiety. (3) Mediation effect analysis showed that psychological resilience played a partial mediating role between physical activities and employment anxiety, with a mediation effect value of -0.15, accounting for 32% of the total effect. Conclusion This study indicates that high levels of physical activities and strong psychological resilience are important protective factors for university graduates coping with employment anxiety. Physical activities can not only directly alleviate anxiety symptoms but also indirectly reduce employment anxiety by improving individuals' psychological resilience.
subject: Articles
  topic: section
subject: University graduates
  topic: keywords
subject: physical activities
  topic: keywords
subject: psychological resilience
  topic: keywords
subject: employment anxiety
  topic: keywords
creator: Dehua Zhang
creator: Junchu He
creator: Jiacheng Yuan
creator: Xiaohua Su
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-01-19
publication date: 2026-01-19
starting page: 1
ending page: 8
doi: 10.63313/SSH.9058

Research on English Creative Writing Based on Artificial Intelligence – Taking Deepseek as an Example
type: item
description: In the contemporary era, artificial intelligence has progressively permeated all facets of human existence. Its impact on the educational sector, in particular, is profound. Creative writing, as a conventional pedagogical approach in English instruction, is frequently employed to enhance students’ linguistic competence and literary cultivation. Consequently, investigating the supportive role of artificial intelligence in English creative writing assumes significant importance. This study, based on the continuation exercises of endings for Langston Hughes’ Early Autumn authored by both students and artificial intelligence, conducts a comparative evaluation of their respective merits and demerits across three dimensions: narrative design, diction and syntax, and descriptive techniques. The findings indicate that AI-generated texts demonstrate superior narrative construction, more precise diction, and a capacity to accurately emulate the original author’s style through meticulous language use. In contrast, student compositions exhibit greater strengths in creativity and authenticity, often unconstrained by the source text and achieving effects that are “unexpected yet reasonable.” Therefore, in future English pedagogy, artificial intelligence should be integrated into students' creative writing processes to optimize their expressive and rhetorical outcomes, while ensuring that students’ autonomous creativity is not stifled.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Creative Writing
  topic: keywords
subject: Early Autumn
  topic: keywords
creator: Kaicheng Yang
creator: Fang Huang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-29
publication date: 2025-12-29
starting page: 76
ending page: 83
doi: 10.63313/SSH.9057

Green Book's Utopian Mirage--A Tamed Narrative Under the White Savior Aura
type: item
description: Set against the backdrop of racial segregation in the United States during the 1960s, the film Green Book depicts the social contradictions and identity crises arising from racial discrimination through the story of black pianist Shirley and white driver Tony's southern tour. From a postcolonialism perspective, this paper analyzed the underlying power relations and white-savior narrative in the film, revealing how its utopian ending conceals the structural racial inequality. The study finds that the film's portrayal of racial reconciliation at the end is a romanticized fantasy. Shirley's participation in Tony's family Christmas reunion comes at the cost of sacrificing his black identity. Furthermore, Shirley's elite status cannot represent the true circumstances of the broader Black community, and his personal success actually weakens the critics of systemic oppression to colored people. Though Green Book is themed around anti-racism, it is constrained by Hollywood narrative conventions and fails to confront the complexity of racial issues. True anti-discrimination works must transcend the framework of individual friendship, bring the essence of power relations to light and inspire audiences to reflect on real-world issues. Eliminating racism requires sustained global efforts, not merely the illusory reconciliation portrayed in the movies.
subject: Articles
  topic: section
subject: Green Book
  topic: keywords
subject: post-colonialism
  topic: keywords
subject: identity crisis
  topic: keywords
subject: racial discrimination
  topic: keywords
creator: Jiansha Qian
creator: Le Zhang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-25
publication date: 2025-12-25
starting page: 68
ending page: 75
doi: 10.63313/SSH.9056

Digitization of Chinese Ancient Books in the Context of Digital Humanities: Research Overview and Future Prospects
type: item
description: Ancient books are the treasures of the Chinese nation which occupy a pivotal position in the global civilization’s development. The deep exploration and effective utilization of books’ contents can effectively promote the unique Chinese wisdom. As an emerging interdisciplinary research method, digital humanities provides a novel theoretical framework and technical support for the digitization of Chinese ancient books. This study focuses on the research of the digitization of Chinese ancient books under the framework of digital humanities in the past decade. It aims to reveal the core characteristics of its practical process and summaries the future development trends. This paper first outlines the research overview and importance of the digitization of Chinese ancient books. Subsequently, it elaborates on the applications and contents of digital humanities technologies in three key areas: ancient book research, promotion and collation of ancient books. Then, from the four dimensions of construction concept, service model, talent structure, and technical application, this paper summarizes the main characteristics of current practices in the digitization of ancient books. Based on this, the paper further points out several limitations in the process of ancient book digitization. The improvement strategies are proposed to address these limitations. The rise of digital humanities has greatly promoted the deep integration of humanities disciplines and technology. However, the journey of ancient book digitization still faces a series of challenges and obstacles, such as the different data processing standards and the shortage of professionals in ancient book digitization. Therefore, exploring effective strategies to overcome these challenges in the field of ancient book digitization has become an urgent research topic in academia.
subject: Articles
  topic: section
subject: Digital Humanity
  topic: keywords
subject: Ancient Books
  topic: keywords
subject: Digitalization
  topic: keywords
creator: Yijie Miao
creator: Le Zhang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-25
publication date: 2025-12-25
starting page: 61
ending page: 67
doi: 10.63313/SSH.9055

A Postcolonial Study of Grace Li’s Portrait of a Thief through Homi Bhabha’s Theory
type: item
description: Grace Li’s novel Portrait of a Thief (2022) describes five Chinese-American college students who embark on a mission to reclaim looted Chinese bronze zodiac heads from western museums. It resonates deeply with postcolonial discourses of cultural identity, historical injustice and power negotiation. This paper argues that Homi Bhabha’s postcolonial theoretical framework, specifically his concepts of hybridity and the third space, offers a critical lens to reveal the novel’s resistance against colonial power and the dynamic reconstruction of cultural meaning. By analyzing the protagonists’ position as both insiders and outsiders within western society, this study demonstrates how Portrait of a Thief shows Bhabha’s vision of postcolonial resistance as a creative process. Through detailed textual analysis, this paper explores how Li’s narrative opposes essentialist notions of eastern and western cultures, revealing the third space as a site of dialogue rather than domination.
subject: Articles
  topic: section
subject: Postcolonial theory
  topic: keywords
subject: Homi Bhabha
  topic: keywords
subject: Portrait of a Thief
  topic: keywords
subject: hybridity, third space
  topic: keywords
subject: resistance
  topic: keywords
creator: Rongrong Zhu
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-25
publication date: 2025-12-25
starting page: 52
ending page: 60
doi: 10.63313/SSH.9054

Application of Digital Humanities and Corpus Linguistics in Language Teaching
type: item
description: This is a review article on the application of digital humanities and corpus lin-guistics in language teaching and learning. Corpus linguistics studies linguistic phenomena by constructing and analyzing large-scale text corpora, while digital humanities is an emerging cross-research field that applies computer and digital technologies to traditional humanities research and teaching. Combining the two to analyze their application in language teaching and learning can enrich the research methodology of language teaching and learning, and also provide digital humanities with powerful tools for language analysis. The purpose of this paper is to comprehensively analyze the current status, achievements, challenges, and future development trends of the application of digital humanities and corpus linguistics in language teaching and learning, so as to provide systematic references for language teaching and learning research and practice.
subject: Articles
  topic: section
subject: Digital Humanities
  topic: keywords
subject: Corpus Linguistics
  topic: keywords
subject: Language Teaching and Learning
  topic: keywords
creator: Jialin Ren
creator: Le Zhang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-25
publication date: 2025-12-25
starting page: 44
ending page: 51
doi: 10.63313/SSH.9053

Strategies of Cultural and Tourism Text Translation from the Perspective of the "Cultural Turn"
type: item
description: Based on the "Cultural Turn" theory proposed by Susan Bassnett and André Lefevere, this paper adopts literature research, case analysis, and comparative study methods to sort out typical cases of cultural tourism (CT) text translation systematically. The overall analysis indicates that there are five core strategies, covering target orientation, strategy selection, subject composition, technology application and evaluation, that may help to optimize the translation of CT texts in practice. Aligning with the core tenets of the "Cultural Turn" theory, these strategies are more practical and effective in enhancing the quality of cross-cultural communication and CT text translation.
subject: Articles
  topic: section
subject: Cultural Turn
  topic: keywords
subject: cultural and tourism text
  topic: keywords
subject: strategies
  topic: keywords
subject: cross-cultural communication
  topic: keywords
creator: Fuli Li
creator: Jun Chen
creator: Xiaotang Lv
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-25
publication date: 2025-12-25
starting page: 37
ending page: 43
doi: 10.63313/SSH.9052

Research on Industry Differentiation and Driving Factors of Green Innovation Efficiency in China
type: item
description: Green innovation is the core force driving the green and low-carbon development of industry, and its efficiency performance is related to the success or failure of enterprise transformation. Based on the data of 40 industry segments in China, a three stage DEA model is used to analyze the industry differentiation characteristics and driving factors of green innovation efficiency in China's industry. The results show that the overall efficiency of green innovation in China's industry is 0.519, with nearly 50% room for improvement. The efficiency loss is mainly attributed to the low pure technical efficiency. The efficiency of the industry is characterized by unbalanced development, with the efficiency of the hydropower supply industry performing better, while the efficiency of the mining industry performing worst; Resource and labor intensive industries are "depressions" of industrial efficiency, while capital intensive industries have better efficiency. The analysis of influencing factors shows that the overall external environment promotes industry efficiency, and the lack of internal management is the key reason for restricting efficiency improvement. Further research has found that the former can adjust the degree of nationalization and increase policy support to improve innovation efficiency, while the latter mainly restricts the exertion of innovation scale effects.
subject: Articles
  topic: section
subject: Industry differences
  topic: keywords
subject: Green innovation efficiency
  topic: keywords
subject: Environmental promotion
  topic: keywords
subject: Inadequate management
  topic: keywords
creator: Shidong Liu
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-15
publication date: 2025-12-15
starting page: 23
ending page: 36
doi: 10.63313/SSH.9051

A Study on the Impact of Brand Live Streaming Experience on Brand Happiness: a Chain Mediation Model
type: item
description: Current research on live streaming marketing mostly focuses on the direct monetization effect of products, with insufficient attention paid to brand communication and long-term construction effects. This study is based on the empathy evaluation system theory, self-determination theory, and empathy communication theory, and constructs a chain mediation model of brand live streaming experience acting on brand happiness through empathy and brand trust. Collect 410 valid samples through questionnaire survey method for empirical testing. The results indicate that: (1) brand live streaming experience has a significant positive impact on brand happiness; (2) Empathy and brand trust partially mediate the relationship between brand live streaming experience and brand happiness; (3) Empathy and brand trust have a chain mediated effect between brand live streaming experience and brand happiness. This study provides theoretical support and management insights for brand live streaming marketing practices, while pointing out research limitations and future prospects.
subject: Articles
  topic: section
subject: Brand Live Streaming Experience
  topic: keywords
subject: Brand Happiness
  topic: keywords
subject: Empathy
  topic: keywords
subject: Brand Trust
  topic: keywords
subject: Chain Mediation Model
  topic: keywords
creator: Yunxia Su
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-15
publication date: 2025-12-15
starting page: 15
ending page: 22
doi: 10.63313/SSH.9050

Innovative Practice of Systematic Training of High-skilled Automobile Talents by School-enterprise Cooperation
type: item
description: To address the challenges in cultivating highly skilled talents for the automotive industry's intelligent transformation, this study establishes a systematic talent development framework centered on "school-enterprise collaboration, curriculum-competition integration, and AI-assisted training". Tailored to the automotive sector's characteristics of "rapid technological iteration, rigorous practical demands, and strong innovation needs", the project partners with 12 leading automakers (including FAW-Volkswagen and Tuhu Auto Care) and provincial-level skills competition committees. Through five years of implementation, it has developed a "three-dimensional linkage" training model.
subject: Articles
  topic: section
subject: School-enterprise collaboration
  topic: keywords
subject: Course-competition integration
  topic: keywords
subject: Talent culti-vation
  topic: keywords
creator: Huadong Zang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-10
publication date: 2025-12-10
starting page: 10
ending page: 14
doi: 10.63313/SSH.2005

Institutional Empowerment, Technological and Cultural Equity: A Multidimensional Governance Model for University Education to Bridge the Gender Digital Divide
type: item
description: Against the backdrop of the comprehensive advancement of China’s "Digital China" strategy, the issue of the gender digital divide has become increasingly prominent, manifested in women’s systemic disadvantages in accessing digital skills, opportunities for technology use, and participation in digital occupations. As a core venue for technology dissemination and talent cultivation, universities urgently need to explore a collaborative governance path integrating institutional empowerment and technological equity. This study finds that the gender digital divide in university environments is shaped by the interplay of multiple structural barriers, including institutional, technological, and cultural factors, which demands systematic governance strategies. By systematically analyzing the current status of gender disparities in university digital education, this research constructs a three-dimensional "Institution-Technology-Culture" governance model and proposes a comprehensive governance plan. Drawing on the experience of successful domestic and international cases, it refines replicable governance paths suitable for China’s national conditions, aiming to provide theoretical reference and practical guidance for promoting gender equality in higher education.
subject: Articles
  topic: section
subject: Gender Digital Divide
  topic: keywords
subject: Institutional Empowerment
  topic: keywords
subject: Technological Equity
  topic: keywords
subject: Multidimensional Governance Model
  topic: keywords
subject: University Education
  topic: keywords
creator: Jie Zhou
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-12-08
publication date: 2025-12-08
starting page: 1
ending page: 9
doi: 10.63313/SSH.9049

A Study of Translation Problems in Public Areas of the Grand Canal Huai’an Section of World Cultural Heritage
type: item
description: Nowadays, translation researches concerning World Heritage have gained sig-nificant attention. However, studies of translation problems of the Grand Canal Huai’an Section, one part of the World Cultural Heritage, remains insufficient. By field investigations, first-hand Chinese-English translation corpus from pub-lic areas in the Grand Canal Huai’an Section, could be collected. The findings reveal that, after the Grand Canal’s successful inscription as a World Cultural Heritage for more than ten years, there are still six types of translation problems in its public areas. Subsequently, the possible causes and solutions are analyzed. This paper may provide some valuable references for translation studies of World Heritage.
subject: Articles
  topic: section
subject: World Heritage
  topic: keywords
subject: the Grand Canal Huai’an Section
  topic: keywords
subject: public areas
  topic: keywords
subject: translation problems
  topic: keywords
subject: investigation and research
  topic: keywords
creator: Chunbo Yuan
creator: Guozhen Wei
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-24
publication date: 2025-11-24
starting page: 63
ending page: 71
doi: 10.63313/SSH.9048

Research on the Modern Product Transformation of Traditional Bamboo Weaving Craft from the Perspective of Sustainable Design
type: item
description: Based on the background of global sustainable transformation and the creative transformation of fine traditional Chinese culture, this study systematically explores the transformation paths, innovation models, and development strategies of traditional Chinese bamboo weaving craftsmanship in modern product design from the perspective of sustainable design theory. It first clarifies the connotation of sustainable design and its high compatibility with bamboo weaving craftsmanship in three dimensions: environment, economy, and social culture. By in-depth analyzing the ecological attributes of bamboo, the low environmental impact of bamboo weaving craftsmanship, and its profound value as an intangible cultural heritage, the study demonstrates the natural advantages of bamboo weaving craftsmanship as a high-quality carrier for sustainable design. Furthermore, combined with a large number of cutting-edge domestic and foreign cases such as Chongzhou bamboo weaving (Sichuan), Qingshen bamboo weaving (Sichuan), Chishui bamboo weaving (Guizhou), and the design practice of Su Sheng Home Furnishing, it elaborates on the specific paths and methods of the modern transformation of bamboo weaving craftsmanship from four aspects: "material-technology", "function-form", "design-language", and "scene-business format". The research reveals that through strategies such as material science innovation, product function reconstruction, design language translation, and multi-scenario integration, traditional bamboo weaving can effectively realize the inheritance of its cultural genes and the regeneration of modern value. The paper also objectively analyzes the core challenges facing the current bamboo weaving industry, such as technical bottlenecks, market acceptance, and talent training, and accordingly proposes targeted countermeasures including building a "government-industry-university-research-user" collaborative innovation system, strengthening brand narrative and digital marketing, a…
subject: Articles
  topic: section
subject: Sustainable design
  topic: keywords
subject: Bamboo weaving craftsmanship
  topic: keywords
subject: Product transformation
  topic: keywords
subject: Intangible cultural heritage
  topic: keywords
subject: Ecological design
  topic: keywords
subject: Innovation strategy
  topic: keywords
creator: Rujia Jiang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-12
publication date: 2025-11-12
starting page: 50
ending page: 62
doi: 10.63313/SSH.9047

A Bond Across Time and Space: The Evolution and Reshaping of the "Homeland" Concept among Filipino Chinese from 1945 to 2025
type: item
description: This paper focuses on the evolution of the "homeland" concept among Filipino Chinese from 1945 to 2025, exploring its transformation from a one-way identification with their ancestral homeland in the early post-war period ("returning to one's roots") to a fusion of "dual homeland and dual nation" identity after the establishment of diplomatic relations between China and the Philippines. The study finds that this transformation went through three stages: arduous survival, initial integration, and full integration, gradually achieved through deep economic cultivation, political participation, and cultural inheritance and integration. This transformation was driven by multiple factors, including adjustments in Philippine policy, changes in Sino-Philippine relations, the binding of economic interests, and socio-cultural integration. It reflects both the adherence to Chinese cultural genes and the adaptation to the host country. The reshaping of the "homeland" concept among Filipino Chinese not only constructed a dual identity but also became an important bond for people-to-people exchanges between China and the Philippines, providing a typical case and theoretical reference for overseas Chinese studies and cross-cultural communication.
subject: Articles
  topic: section
subject: Filipino Chinese
  topic: keywords
subject: policy adjustment
  topic: keywords
subject: economic integration
  topic: keywords
subject: cultural symbiosis
  topic: keywords
creator: Chunyang Lin
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-10
publication date: 2025-11-10
starting page: 38
ending page: 49
doi: 10.63313/SSH.9046

The Phenomenon of "Negative Transfer of Mother Tongue" in Chinese Language Learning among Non-Chinese Filipino Students and Teaching Strategies
type: item
description: This article focuses on the core issue of mother tongue negative transfer in Chinese language learning for non Chinese Filipino students. Based on second language acquisition theory and comparative analysis hypothesis, combined with the context of bilingual education in the Philippines, it systematically analyzes the specific manifestations of negative transfer at four levels: phonetics, vocabulary, grammar, and pragmatic culture. Through empirical investigation data and teaching cases, reveal the three major causal mechanisms of differences between mother tongue and target language systems, learners' language psychological representation biases, and teaching environment deficiencies. A three-dimensional response system of "comparative analysis leading+layered precise teaching+cultural infiltration integration" is proposed for different levels of bias characteristics, including strengthening Chinese-English language comparative teaching, optimizing speech specific training mode, constructing immersive language environment, implementing layered task design, and cultivating cross-cultural communication skills. The research aims to provide a practical path for improving the accuracy and practicality of Chinese language learning for non Chinese Filipino students, and enrich the regional research results of Chinese international education.
subject: Articles
  topic: section
subject: Filipino non Chinese students
  topic: keywords
subject: Chinese language learning
  topic: keywords
subject: Mother tongue negative transfer
  topic: keywords
subject: Comparative analysis
  topic: keywords
subject: Teaching strategies
  topic: keywords
subject: Second language acquisition
  topic: keywords
creator: Su Yang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-10
publication date: 2025-11-10
starting page: 25
ending page: 37
doi: 10.63313/SSH.9045

Decoding the Li Ziqi Phenomenon: The Semiotics and Mechanics of Cross-Cultural Brand Communication
type: item
description: The current international communication ecological landscape is becoming increasingly intricate. Under the Belt and Road Initiative, to strengthen our in-ternational communication capacity, it is important to tell genuine and engaging stories, make our voice heard, and present an accurate, multidimensional and panoramic image of China. This paper is grounded in the analytical frame-work of encoding and decoding theory. By integrating empirical case study methods with interpretive text analysis, it embarks on a systematic exploration from three dimensions: the symbolic encoding, symbolic decoding and future dissemination trajectories of Li Ziqi's short videos. The aim is to comprehen-sively investigate how to enhance the dissemination efficacy of short videos in conveying China's stories, thereby offering constructive insights for the cross-cultural dissemination of Chinese culture.
subject: Articles
  topic: section
subject: Telling Good Chinese stories
  topic: keywords
subject: Li Ziqi
  topic: keywords
subject: Short videos
  topic: keywords
subject: Encoding and decoding
  topic: keywords
subject: Dissemination mechanism
  topic: keywords
creator: Ling Jiang
creator: Yi Wan
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-10
publication date: 2025-11-10
starting page: 13
ending page: 24
doi: 10.63313/SSH.9043

A Study on Subtitle Translation of the Film Flipped from the Perspective of Eco-translatology
type: item
description: In an era marked by intensifying global interactions in film and television culture, audiovisual works emerge as crucial vehicles for cultural dissemination. The quality of subtitle translation directly shapes cross-cultural audiences’ comprehension and acceptance. Constrained by time, space, and cultural differences, subtitle translation often faces dual challenges of language conciseness and meaning preservation. This study employs the Eco-translatology as its framework and uses the film Flipped as a case study to explore how film subtitle translation achieves balance among linguistic, cultural, and communicative ecosystems through “multi-dimensional adaptation and selection” The research aims to provide practical reference for enhancing cross-cultural audiovisual communication effects and concretizing applications of Eco-translatology.
subject: Articles
  topic: section
subject: Eco-translatology
  topic: keywords
subject: Flipped
  topic: keywords
subject: subtitle translation
  topic: keywords
subject: three-dimensional transformations
  topic: keywords
creator: Lei Yang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-06
publication date: 2025-11-06
starting page: 1
ending page: 12
doi: 10.63313/SSH.9044

A Study on the Transformation of Cross-Medial Performance Paradigms of Chinese Wushu
type: item
description: This study takes the cross-media performance of Chinese Wushu as the research object, and explores its paradigm transformation in multiple fields such as film and television, dance, drama, digital interaction, and cultural tourism practice. The research holds that in addition to its core nature of “combat skills”, Wushu is also an aesthetic entity with highly malleable symbolic narrative functions. The translation mechanism of Wushu in different media is influenced by the characteristics of the media; at the same time, it also reshapes the aesthetic sys-tem of Wushu itself and its cultural connotations. Based on this, a three-dimensional interactive model of “Body-Media-Aesthetics”is proposed to explain the internal logic of Wushu’s cross-media performance.
subject: Articles
  topic: section
subject: Wushu
  topic: keywords
subject: Cross-Media Performance
  topic: keywords
subject: Body Narrative
  topic: keywords
subject: Technical Translation
  topic: keywords
subject: Aesthetic Reconstruction
  topic: keywords
subject: Paradigm Transformation
  topic: keywords
creator: Guo Cheng
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 124
ending page: 128
doi: 10.63313/SSH.9042

A Brief Analysis of Effective Development of New Media in Rapid Growth
type: item
description: The new media technology revolution has profoundly transformed information dissemination methods. This paper delves into the challenges faced by new media during rapid development—such as insufficient integration and content homogenization—by examining its developmental trajectory, characteristics, and advantages. Research indicates that the new media industry must establish an open and integrated communication ecosystem. This involves driving technological breakthroughs through content innovation, balancing commercial interests with social responsibility, strengthening data security and privacy protection, exploring diversified revenue models, and achieving sustainable, healthy development. Such efforts will provide new communicative power for building a culturally strong nation.
subject: Articles
  topic: section
subject: New media development
  topic: keywords
subject: converged media
  topic: keywords
subject: content innovation
  topic: keywords
subject: business model
  topic: keywords
subject: information dissemination
  topic: keywords
creator: Liangwei Deng
creator: Yonghong Yin
creator: Siyu Tao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 115
ending page: 123
doi: 10.63313/SSH.9040

https://academics.erytis.com/index.php/ssh/article/view/168
type: item
title: Research on the Mechanisms and Pathways of Deep Integration of Coastal Sports and Cultural Tourism Industries in the Guangdong–Hong Kong–Macao Greater Bay Area Driven by the 15th National Games and the Para Games
description: The co-hosting of the 15th National Games of the People’s Republic of China and the National Paralympic & Special Olympic Games has provided a new opportunity for the in-depth integration of sports, culture, and tourism industries in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). Taking the "dual-events-driven" context as the research background, this study explores the internal mechanism and implementation path of the integration of coastal sports, culture and tourism industries in the GBA based on the theories of collaborative governance, value chain, and system dynamics. Through literature analysis, field interviews, and expert consultation, the study systematically analyzes the immediate effects of the events, collaborative governance practices, utilization of venue legacies, technological spillover, and sustainable development. The results show that: in the short term, the 15th National Games and National Paralympic & Special Olympic Games have significantly increased the visitor flow and brand exposure of coastal cities, and promoted the upgrading of transportation, information technology, and barrier-free infrastructure; the practice of cross-border event rule recognition and process simplification has enhanced regional governance coordination, yet institutional differences and information barriers remain constraints. The value of event legacies depends on the diversified operation of venue functions and the in-depth integration of cultural resources, while digital technology and intelligent equipment innovation are becoming key drivers for industrial spillover and consumption extension. Meanwhile, the concept of green low-carbon development and the construction of social inclusiveness provide institutional guarantees for the sustainable development of coastal sports, culture and tourism industries. The study concludes that "post-event economy" thinking should be embedded in event planning, and a normalized cross-regional event collaboration mechanism …
subject: Articles
  topic: section
subject: 15th National Games
  topic: keywords
subject: National Paralympic & Special Olympic Games
  topic: keywords
subject: Guangdong-Hong Kong-Macao Greater Bay Area
  topic: keywords
subject: coastal sports
  topic: keywords
subject: integration of culture and tourism
  topic: keywords
creator: Min Tao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 104
ending page: 114
doi: 10.63313/SSH.9041

Analysis of the Role of Micro-Narrative Techniques in Shaping Emotions in Documentary Films
type: item
description: Contemporary documentary production faces transformative challenges in narrative approaches. This paper examines the operational mechanisms of micro-narrative techniques in emotional shaping. Research reveals that micro-narratives construct emotional experiences through three pathways: individual focus, detailed depiction, and thematic elevation, thereby concretizing abstract themes. This narrative strategy effectively lowers audience empathy thresholds while achieving a leap from individual emotions to universal values. The article also explores the limitations of micro-narratives in emotional shaping and proposes corresponding creative strategies, offering new dimensions for reflection in documentary narrative theory research.
subject: Articles
  topic: section
subject: Documentary
  topic: keywords
subject: micro-narrative
  topic: keywords
subject: emotional shaping
  topic: keywords
subject: empathy mechanism
  topic: keywords
subject: detail depiction
  topic: keywords
creator: Siyu Tao
creator: Liangwei Deng
creator: Yonghong Yin
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 96
ending page: 103
doi: 10.63313/SSH.9039

Optimizing Corporate Marketing Strategies in the Era of New Media Advertising Trends: A Case Study of Mixue Ice Cream's Short Video Ads
type: item
description: Short videos have become a core battleground for brand communication, with new media advertising entering the deep waters of “AI + humanization.” Enterprises urgently need to establish systematic marketing optimization logic. This study examines the short video advertising practices of Milk Snow Ice City, employing case analysis to dissect its communication elements based on the 5W communication theory. Findings are validated through literature review and data synthesis. Findings indicate that Mixue Ice Cream achieved brand breakthroughs through diverse communication channels, precise content strategies, and omnichannel deployment, though optimization remains possible in influencer management and content innovation. Consequently, the study proposes a systematic optimization pathway for corporate short video marketing, encompassing tiered empowerment mechanisms, innovative content systems, and channel synergy strategies, providing practical guidance for businesses adapting to new media advertising trends.
subject: Articles
  topic: section
subject: New media advertising
  topic: keywords
subject: short video marketing
  topic: keywords
subject: 5W communication theory
  topic: keywords
subject: case analysis
  topic: keywords
subject: marketing strategy optimization
  topic: keywords
subject: Mixue Ice Cream
  topic: keywords
creator: Yonghong Yin
creator: Siyu Tao
creator: Liangwei Deng
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 87
ending page: 95
doi: 10.63313/SSH.9038

Innovation and Practice of Talent Cultivation Model Based on Co-education and Sharing between Schools and Enterprises
type: item
description: Vocational education is an important component of China's education system and a foundational project for cultivating high-quality technical talents. Under the background of the "new four modernizations" development in the automo-tive industry, it is necessary to address issues such as the insufficient integra-tion of humanistic literacy and knowledge skills among automotive profession-als in higher vocational education, the mismatch between the training specifica-tions of automotive aftermarket talents and job demands, the disconnect be-tween vocational skills and career development, and the mismatch between high-quality employment demands and innovation and entrepreneurship capa-bilities. The automotive program at our university, relying on the establishment of an enterprise college with benchmark enterprises, has planned and imple-mented research projects at the municipal, departmental, and higher levels, fo-cusing on four core areas: automotive inspection and maintenance technology, automotive technical services and marketing, new energy vehicle technology, and intelligent vehicle technology. This exploration not only promotes school-enterprise cooperation but also collaborates with multiple institutions to build a four-dimensional "automotive quality" talent cultivation system. This system has shown remarkable effectiveness in educational practices and con-tinues to supply the industry with high-quality talents.
subject: Articles
  topic: section
subject: Vocational education
  topic: keywords
subject: Cooperation between school and enterpriseg
  topic: keywords
subject: Talent development system
  topic: keywords
creator: Huadong Zang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 80
ending page: 86
doi: 10.63313/SSH.2004