Social Sciences and Humanities
type: channel
description: Social Sciences and Humanities ISSN Print: 3104-4328 ISSN Online: 3104-4336 CD ISSN: 3104-4344
publisher: Erytis Publishing Limited
language: en
publication name: Social Sciences and Humanities
issn: 3104-4328
items: Research on the Modern Product Transformation of Traditional Bamboo Weaving Craft from the Perspective of Sustainable Design
items: A Bond Across Time and Space: The Evolution and Reshaping of the "Homeland" Concept among Filipino Chinese from 1945 to 2025
items: The Phenomenon of "Negative Transfer of Mother Tongue" in Chinese Language Learning among Non-Chinese Filipino Students and Teaching Strategies
items: Decoding the Li Ziqi Phenomenon: The Semiotics and Mechanics of Cross-Cultural Brand Communication
items: A Study on Subtitle Translation of the Film Flipped from the Perspective of Eco-translatology
items: A Study on the Transformation of Cross-Medial Performance Paradigms of Chinese Wushu
items: A Brief Analysis of Effective Development of New Media in Rapid Growth
items: https://academics.erytis.com/index.php/ssh/article/view/168
items: Analysis of the Role of Micro-Narrative Techniques in Shaping Emotions in Documentary Films
items: Optimizing Corporate Marketing Strategies in the Era of New Media Advertising Trends: A Case Study of Mixue Ice Cream's Short Video Ads
items: Innovation and Practice of Talent Cultivation Model Based on Co-education and Sharing between Schools and Enterprises
items: The Social Mirror of Chinese AI: A Sentiment and Discourse Analysis of DeepSeek on Weibo
items: https://academics.erytis.com/index.php/ssh/article/view/151
items: Research on the impact of enterprise digital transformation on new quality productivity
items: Identity Seeking Behind Internet Humor: A Study on the Social Psychological Motivations of Jiangsu Netizens Participating in the “Scattered Jiangsu” Meme Discourse
items: Research on the Efficiency of AI-assisted Translation in the Overall Lexical Level of the Target Language from the Perspective of Contrastive Rhetoric
items: A Study on the Integration of Chinese Excellent Traditional Culture into Senior English Teaching
items: Strategic Advantages and Practical Pathways of the United Front Theory in Addressing the Financial Risks Contagion
items: The Fourfold Typology of Accountability: A Reexamination of Theoretical Connotations, Values, and Limits
items: Comparative study on intangible cultural heritage in East Asia
items: Research on international standard discourse of Traditional Chinese Medicine——
items: Psychological Mechanisms and Empirical Research Progress of Sports Interventions in Promoting the Socialization of Left-Behind Children
items: Research on the Construction and Practice of the Integration Model of Course-Based Ideological and Political Education and the “Six-Class Coordination” Approach
items: Analysis of the Current Status and Improvement Path of Labor Education in the New Era
items: Research on the Challenges and Optimization Path of Criminal Evidence Standards
items: Risks and Countermeasures of Generative Artificial Intelligence Applied in the Field of Legal Profession
items: Research on the Perception of Wenzhou's Tourism Destination Image Based on Network Text Analysis
items: The soul paradox between The Little Mermaid and The Fisherman and His Soul
items: Building a Public Legal Service System to Create a Regional Rule-of-Law Business Environment
items: Research on the Legal System of Representative Action in China

Research on the Modern Product Transformation of Traditional Bamboo Weaving Craft from the Perspective of Sustainable Design
type: item
description: Based on the background of global sustainable transformation and the creative transformation of fine traditional Chinese culture, this study systematically explores the transformation paths, innovation models, and development strategies of traditional Chinese bamboo weaving craftsmanship in modern product design from the perspective of sustainable design theory. It first clarifies the connotation of sustainable design and its high compatibility with bamboo weaving craftsmanship in three dimensions: environment, economy, and social culture. By in-depth analyzing the ecological attributes of bamboo, the low environmental impact of bamboo weaving craftsmanship, and its profound value as an intangible cultural heritage, the study demonstrates the natural advantages of bamboo weaving craftsmanship as a high-quality carrier for sustainable design. Furthermore, combined with a large number of cutting-edge domestic and foreign cases such as Chongzhou bamboo weaving (Sichuan), Qingshen bamboo weaving (Sichuan), Chishui bamboo weaving (Guizhou), and the design practice of Su Sheng Home Furnishing, it elaborates on the specific paths and methods of the modern transformation of bamboo weaving craftsmanship from four aspects: "material-technology", "function-form", "design-language", and "scene-business format". The research reveals that through strategies such as material science innovation, product function reconstruction, design language translation, and multi-scenario integration, traditional bamboo weaving can effectively realize the inheritance of its cultural genes and the regeneration of modern value. The paper also objectively analyzes the core challenges facing the current bamboo weaving industry, such as technical bottlenecks, market acceptance, and talent training, and accordingly proposes targeted countermeasures including building a "government-industry-university-research-user" collaborative innovation system, strengthening brand narrative and digital marketing, a…
subject: Articles
  topic: section
subject: Sustainable design
  topic: keywords
subject: Bamboo weaving craftsmanship
  topic: keywords
subject: Product transformation
  topic: keywords
subject: Intangible cultural heritage
  topic: keywords
subject: Ecological design
  topic: keywords
subject: Innovation strategy
  topic: keywords
creator: Rujia Jiang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-12
publication date: 2025-11-12
starting page: 50
ending page: 62
doi: 10.63313/SSH.9047

A Bond Across Time and Space: The Evolution and Reshaping of the "Homeland" Concept among Filipino Chinese from 1945 to 2025
type: item
description: This paper focuses on the evolution of the "homeland" concept among Filipino Chinese from 1945 to 2025, exploring its transformation from a one-way identification with their ancestral homeland in the early post-war period ("returning to one's roots") to a fusion of "dual homeland and dual nation" identity after the establishment of diplomatic relations between China and the Philippines. The study finds that this transformation went through three stages: arduous survival, initial integration, and full integration, gradually achieved through deep economic cultivation, political participation, and cultural inheritance and integration. This transformation was driven by multiple factors, including adjustments in Philippine policy, changes in Sino-Philippine relations, the binding of economic interests, and socio-cultural integration. It reflects both the adherence to Chinese cultural genes and the adaptation to the host country. The reshaping of the "homeland" concept among Filipino Chinese not only constructed a dual identity but also became an important bond for people-to-people exchanges between China and the Philippines, providing a typical case and theoretical reference for overseas Chinese studies and cross-cultural communication.
subject: Articles
  topic: section
subject: Filipino Chinese
  topic: keywords
subject: policy adjustment
  topic: keywords
subject: economic integration
  topic: keywords
subject: cultural symbiosis
  topic: keywords
creator: Chunyang Lin
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-10
publication date: 2025-11-10
starting page: 38
ending page: 49
doi: 10.63313/SSH.9046

The Phenomenon of "Negative Transfer of Mother Tongue" in Chinese Language Learning among Non-Chinese Filipino Students and Teaching Strategies
type: item
description: This article focuses on the core issue of mother tongue negative transfer in Chinese language learning for non Chinese Filipino students. Based on second language acquisition theory and comparative analysis hypothesis, combined with the context of bilingual education in the Philippines, it systematically analyzes the specific manifestations of negative transfer at four levels: phonetics, vocabulary, grammar, and pragmatic culture. Through empirical investigation data and teaching cases, reveal the three major causal mechanisms of differences between mother tongue and target language systems, learners' language psychological representation biases, and teaching environment deficiencies. A three-dimensional response system of "comparative analysis leading+layered precise teaching+cultural infiltration integration" is proposed for different levels of bias characteristics, including strengthening Chinese-English language comparative teaching, optimizing speech specific training mode, constructing immersive language environment, implementing layered task design, and cultivating cross-cultural communication skills. The research aims to provide a practical path for improving the accuracy and practicality of Chinese language learning for non Chinese Filipino students, and enrich the regional research results of Chinese international education.
subject: Articles
  topic: section
subject: Filipino non Chinese students
  topic: keywords
subject: Chinese language learning
  topic: keywords
subject: Mother tongue negative transfer
  topic: keywords
subject: Comparative analysis
  topic: keywords
subject: Teaching strategies
  topic: keywords
subject: Second language acquisition
  topic: keywords
creator: Su Yang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-10
publication date: 2025-11-10
starting page: 25
ending page: 37
doi: 10.63313/SSH.9045

Decoding the Li Ziqi Phenomenon: The Semiotics and Mechanics of Cross-Cultural Brand Communication
type: item
description: The current international communication ecological landscape is becoming increasingly intricate. Under the Belt and Road Initiative, to strengthen our in-ternational communication capacity, it is important to tell genuine and engaging stories, make our voice heard, and present an accurate, multidimensional and panoramic image of China. This paper is grounded in the analytical frame-work of encoding and decoding theory. By integrating empirical case study methods with interpretive text analysis, it embarks on a systematic exploration from three dimensions: the symbolic encoding, symbolic decoding and future dissemination trajectories of Li Ziqi's short videos. The aim is to comprehen-sively investigate how to enhance the dissemination efficacy of short videos in conveying China's stories, thereby offering constructive insights for the cross-cultural dissemination of Chinese culture.
subject: Articles
  topic: section
subject: Telling Good Chinese stories
  topic: keywords
subject: Li Ziqi
  topic: keywords
subject: Short videos
  topic: keywords
subject: Encoding and decoding
  topic: keywords
subject: Dissemination mechanism
  topic: keywords
creator: Ling Jiang
creator: Yi Wan
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-10
publication date: 2025-11-10
starting page: 13
ending page: 24
doi: 10.63313/SSH.9043

A Study on Subtitle Translation of the Film Flipped from the Perspective of Eco-translatology
type: item
description: In an era marked by intensifying global interactions in film and television culture, audiovisual works emerge as crucial vehicles for cultural dissemination. The quality of subtitle translation directly shapes cross-cultural audiences’ comprehension and acceptance. Constrained by time, space, and cultural differences, subtitle translation often faces dual challenges of language conciseness and meaning preservation. This study employs the Eco-translatology as its framework and uses the film Flipped as a case study to explore how film subtitle translation achieves balance among linguistic, cultural, and communicative ecosystems through “multi-dimensional adaptation and selection” The research aims to provide practical reference for enhancing cross-cultural audiovisual communication effects and concretizing applications of Eco-translatology.
subject: Articles
  topic: section
subject: Eco-translatology
  topic: keywords
subject: Flipped
  topic: keywords
subject: subtitle translation
  topic: keywords
subject: three-dimensional transformations
  topic: keywords
creator: Lei Yang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-11-06
publication date: 2025-11-06
starting page: 1
ending page: 12
doi: 10.63313/SSH.9044

A Study on the Transformation of Cross-Medial Performance Paradigms of Chinese Wushu
type: item
description: This study takes the cross-media performance of Chinese Wushu as the research object, and explores its paradigm transformation in multiple fields such as film and television, dance, drama, digital interaction, and cultural tourism practice. The research holds that in addition to its core nature of “combat skills”, Wushu is also an aesthetic entity with highly malleable symbolic narrative functions. The translation mechanism of Wushu in different media is influenced by the characteristics of the media; at the same time, it also reshapes the aesthetic sys-tem of Wushu itself and its cultural connotations. Based on this, a three-dimensional interactive model of “Body-Media-Aesthetics”is proposed to explain the internal logic of Wushu’s cross-media performance.
subject: Articles
  topic: section
subject: Wushu
  topic: keywords
subject: Cross-Media Performance
  topic: keywords
subject: Body Narrative
  topic: keywords
subject: Technical Translation
  topic: keywords
subject: Aesthetic Reconstruction
  topic: keywords
subject: Paradigm Transformation
  topic: keywords
creator: Guo Cheng
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 124
ending page: 128
doi: 10.63313/SSH.9042

A Brief Analysis of Effective Development of New Media in Rapid Growth
type: item
description: The new media technology revolution has profoundly transformed information dissemination methods. This paper delves into the challenges faced by new media during rapid development—such as insufficient integration and content homogenization—by examining its developmental trajectory, characteristics, and advantages. Research indicates that the new media industry must establish an open and integrated communication ecosystem. This involves driving technological breakthroughs through content innovation, balancing commercial interests with social responsibility, strengthening data security and privacy protection, exploring diversified revenue models, and achieving sustainable, healthy development. Such efforts will provide new communicative power for building a culturally strong nation.
subject: Articles
  topic: section
subject: New media development
  topic: keywords
subject: converged media
  topic: keywords
subject: content innovation
  topic: keywords
subject: business model
  topic: keywords
subject: information dissemination
  topic: keywords
creator: Liangwei Deng
creator: Yonghong Yin
creator: Siyu Tao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 115
ending page: 123
doi: 10.63313/SSH.9040

https://academics.erytis.com/index.php/ssh/article/view/168
type: item
title: Research on the Mechanisms and Pathways of Deep Integration of Coastal Sports and Cultural Tourism Industries in the Guangdong–Hong Kong–Macao Greater Bay Area Driven by the 15th National Games and the Para Games
description: The co-hosting of the 15th National Games of the People’s Republic of China and the National Paralympic & Special Olympic Games has provided a new opportunity for the in-depth integration of sports, culture, and tourism industries in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). Taking the "dual-events-driven" context as the research background, this study explores the internal mechanism and implementation path of the integration of coastal sports, culture and tourism industries in the GBA based on the theories of collaborative governance, value chain, and system dynamics. Through literature analysis, field interviews, and expert consultation, the study systematically analyzes the immediate effects of the events, collaborative governance practices, utilization of venue legacies, technological spillover, and sustainable development. The results show that: in the short term, the 15th National Games and National Paralympic & Special Olympic Games have significantly increased the visitor flow and brand exposure of coastal cities, and promoted the upgrading of transportation, information technology, and barrier-free infrastructure; the practice of cross-border event rule recognition and process simplification has enhanced regional governance coordination, yet institutional differences and information barriers remain constraints. The value of event legacies depends on the diversified operation of venue functions and the in-depth integration of cultural resources, while digital technology and intelligent equipment innovation are becoming key drivers for industrial spillover and consumption extension. Meanwhile, the concept of green low-carbon development and the construction of social inclusiveness provide institutional guarantees for the sustainable development of coastal sports, culture and tourism industries. The study concludes that "post-event economy" thinking should be embedded in event planning, and a normalized cross-regional event collaboration mechanism …
subject: Articles
  topic: section
subject: 15th National Games
  topic: keywords
subject: National Paralympic & Special Olympic Games
  topic: keywords
subject: Guangdong-Hong Kong-Macao Greater Bay Area
  topic: keywords
subject: coastal sports
  topic: keywords
subject: integration of culture and tourism
  topic: keywords
creator: Min Tao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 104
ending page: 114
doi: 10.63313/SSH.9041

Analysis of the Role of Micro-Narrative Techniques in Shaping Emotions in Documentary Films
type: item
description: Contemporary documentary production faces transformative challenges in narrative approaches. This paper examines the operational mechanisms of micro-narrative techniques in emotional shaping. Research reveals that micro-narratives construct emotional experiences through three pathways: individual focus, detailed depiction, and thematic elevation, thereby concretizing abstract themes. This narrative strategy effectively lowers audience empathy thresholds while achieving a leap from individual emotions to universal values. The article also explores the limitations of micro-narratives in emotional shaping and proposes corresponding creative strategies, offering new dimensions for reflection in documentary narrative theory research.
subject: Articles
  topic: section
subject: Documentary
  topic: keywords
subject: micro-narrative
  topic: keywords
subject: emotional shaping
  topic: keywords
subject: empathy mechanism
  topic: keywords
subject: detail depiction
  topic: keywords
creator: Siyu Tao
creator: Liangwei Deng
creator: Yonghong Yin
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 96
ending page: 103
doi: 10.63313/SSH.9039

Optimizing Corporate Marketing Strategies in the Era of New Media Advertising Trends: A Case Study of Mixue Ice Cream's Short Video Ads
type: item
description: Short videos have become a core battleground for brand communication, with new media advertising entering the deep waters of “AI + humanization.” Enterprises urgently need to establish systematic marketing optimization logic. This study examines the short video advertising practices of Milk Snow Ice City, employing case analysis to dissect its communication elements based on the 5W communication theory. Findings are validated through literature review and data synthesis. Findings indicate that Mixue Ice Cream achieved brand breakthroughs through diverse communication channels, precise content strategies, and omnichannel deployment, though optimization remains possible in influencer management and content innovation. Consequently, the study proposes a systematic optimization pathway for corporate short video marketing, encompassing tiered empowerment mechanisms, innovative content systems, and channel synergy strategies, providing practical guidance for businesses adapting to new media advertising trends.
subject: Articles
  topic: section
subject: New media advertising
  topic: keywords
subject: short video marketing
  topic: keywords
subject: 5W communication theory
  topic: keywords
subject: case analysis
  topic: keywords
subject: marketing strategy optimization
  topic: keywords
subject: Mixue Ice Cream
  topic: keywords
creator: Yonghong Yin
creator: Siyu Tao
creator: Liangwei Deng
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 87
ending page: 95
doi: 10.63313/SSH.9038

Innovation and Practice of Talent Cultivation Model Based on Co-education and Sharing between Schools and Enterprises
type: item
description: Vocational education is an important component of China's education system and a foundational project for cultivating high-quality technical talents. Under the background of the "new four modernizations" development in the automo-tive industry, it is necessary to address issues such as the insufficient integra-tion of humanistic literacy and knowledge skills among automotive profession-als in higher vocational education, the mismatch between the training specifica-tions of automotive aftermarket talents and job demands, the disconnect be-tween vocational skills and career development, and the mismatch between high-quality employment demands and innovation and entrepreneurship capa-bilities. The automotive program at our university, relying on the establishment of an enterprise college with benchmark enterprises, has planned and imple-mented research projects at the municipal, departmental, and higher levels, fo-cusing on four core areas: automotive inspection and maintenance technology, automotive technical services and marketing, new energy vehicle technology, and intelligent vehicle technology. This exploration not only promotes school-enterprise cooperation but also collaborates with multiple institutions to build a four-dimensional "automotive quality" talent cultivation system. This system has shown remarkable effectiveness in educational practices and con-tinues to supply the industry with high-quality talents.
subject: Articles
  topic: section
subject: Vocational education
  topic: keywords
subject: Cooperation between school and enterpriseg
  topic: keywords
subject: Talent development system
  topic: keywords
creator: Huadong Zang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 80
ending page: 86
doi: 10.63313/SSH.2004

The Social Mirror of Chinese AI: A Sentiment and Discourse Analysis of DeepSeek on Weibo
type: item
description: As artificial intelligence (AI) becomes a defining force of the digital era, the rapid emergence of Chinese large language models has provoked widespread social reflection on technology, culture, and national identity. This study ex-plores how the Chinese public constructs emotional and cognitive under-standings of AI through discussions about DeepSeek, a large model developed in China. Based on 59,004 Weibo posts, the research applies Latent Dirichlet Allocation (LDA) topic modeling and sentiment analysis to investigate how users’ emotional attitudes and discursive orientations shape the social im-agination of Chinese AI. The results identify three major discourse orientations: technological intima-cy, where users embed AI in daily routines and affective practices; tech-no-nationalism, where technology becomes a site of collective pride and na-tional autonomy; and techno-rationality, where participants engage in critical evaluation of transparency and performance. Although positive sentiments (46%) dominate the discourse, recurring concerns over data opacity and mod-el hallucination reveal persistent skepticism. By drawing upon the concepts of sociotechnical imaginaries (Jasanoff & Kim, 2015) and mediated nationalism (Zhao, 2023), the study argues that DeepSeek embodies a new “social mirror” through which citizens negotiate meanings of progress, agency, and belonging. It contributes to global communication and AI studies by revealing how emerging technologies are emotionally inhabited and discursively localized within China’s mediated modernity.
subject: Articles
  topic: section
subject: Chinese AI
  topic: keywords
subject: DeepSeek
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: LDA Topic Modeling
  topic: keywords
subject: Sentiment Analysis
  topic: keywords
subject: Techno-nationalism
  topic: keywords
subject: Techno-optimism
  topic: keywords
creator: Kang Zhao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-28
publication date: 2025-10-28
starting page: 71
ending page: 79
doi: 10.63313/SSH.9037

https://academics.erytis.com/index.php/ssh/article/view/151
type: item
title: Research on the Current Situation of Chinese Language Learning and Communication Among University Students in Ho Chi Minh City, Vietnam, via Social Media Platforms — A Case Study of YouTube, TikTok, and Facebook
description: Against the backdrop of increasingly close China–Vietnam cooperation under the “Belt and Road” Initiative, the demand for Chinese language learning among university students in Ho Chi Minh City has continued to grow. This study focuses on the role of three major social media platforms—YouTube, TikTok, and Facebook—in facilitating Chinese language learning and commu-nication among this group. Using a mixed research method, the study com-bines a questionnaire survey of 251 university students in Ho Chi Minh City with in-depth interviews of 20 learners to explore the functions, characteristics, effects, and challenges of social media in enhancing learners’ interest in and practical ability with the Chinese language. Based on these findings, the study proposes optimization suggestions from the perspectives of platforms, content creators, and educators, such as building multi-platform linkages and improving content quality. The aim is to provide a reference for promoting cross-cultural exchange and mutual understanding between China and Vietnam.
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: university students in Ho Chi Minh City
  topic: keywords
subject: Chinese language communication
  topic: keywords
subject: cross-cultural communication
  topic: keywords
creator: Ling Jiang
creator: Aiqing Xiao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-20
publication date: 2025-10-20
starting page: 58
ending page: 70
doi: 10.63313/SSH.9036

Research on the impact of enterprise digital transformation on new quality productivity
type: item
description: New quality productivity is the core driving force to promote the reform of production mode and promote economic development, and how to promote the development of new quality productivity is a hot topic at present. This paper selects the data of A-share listed companies in our country from 2010 to 2022 to study the impact of digital transformation on new quality productivity, and empirically tests it. The results show that the degree of digital transformation of enterprises has a significant positive effect on promoting new quality productivity. At the mechanism level, the digital transformation of enterprises mainly promotes new quality productivity by improving green technology innovation of enterprises. The results of heterogeneity analysis show that the impact of digital transformation on new quality productivity is also different due to the different regions, property rights and scientific and technological attributes of enterprises, and there is a certain heterogeneity, and the effect of digital transformation on new quality productivity is more significant in state-owned enterprises, high-tech enterprises and enterprises in the eastern region.
subject: Articles
  topic: section
subject: Digital transformation of enterprises
  topic: keywords
subject: new quality productivity
  topic: keywords
subject: Green technology innovation
  topic: keywords
creator: Yanfeng Wang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-20
publication date: 2025-10-20
starting page: 52
ending page: 57
doi: 10.63313/SSH.9035

Identity Seeking Behind Internet Humor: A Study on the Social Psychological Motivations of Jiangsu Netizens Participating in the “Scattered Jiangsu” Meme Discourse
type: item
description: This study takes the popular online expression “Scattered Jiangsu” as its research object, examining it through an interdisciplinary lens that integrates social psychology and internet culture studies. By employing Social Identity Theory, Social Comparison Theory, Individualization Theory, Meme Transmission The-ory, and Social Representation Theory, this paper explores the psychological motivations underlying Jiangsu netizens’ engagement in the dissemination and recreation of this meme. The analysis reveals that while the meme appears to highlight internal regional fragmentation and disparities within Jiangsu Prov-ince, it essentially reflects a deeper reconstruction of identity, group distinc-tiveness, and cultural belonging among Jiangsu internet users in the digital en-vironment.
subject: Articles
  topic: section
subject: Scattered Jiangsu
  topic: keywords
subject: Identity
  topic: keywords
subject: Internet meme
  topic: keywords
subject: Social psychology
  topic: keywords
subject: Online culture
  topic: keywords
creator: Wenjie Lv
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-17
publication date: 2025-10-17
starting page: 44
ending page: 51
doi: 10.63313/SSH.9034

Research on the Efficiency of AI-assisted Translation in the Overall Lexical Level of the Target Language from the Perspective of Contrastive Rhetoric
type: item
description: Guided by the theory of English rhetoric, this study first identifies its research objects: the official English translation of the Constitution of the People’s Re-public of China from the National People's Congress website (referred to as “the original constitutional translation”) and the AI-aided English translation by iFlytek (referred to as “iFlytek AI-assisted translation”). Then, based on the three principles of word choice in English rhetoric theory ——Purity,Propriety, and Precision, it discusses the diction characteristics of AI-assisted translation through analyzing lexical data from the two-translation corpus, focusing on the dimension of overall lexical differences. Ultimately, through comparative analy-sis, the study reveals the effectiveness and limitations of AI translation in legal text processing while clarifying its translation effectiveness in the field of legal English.
subject: Articles
  topic: section
subject: English Rhetoric Theory
  topic: keywords
subject: AI-assisted Translation
  topic: keywords
subject: Three Principles of Word Choice
  topic: keywords
subject: Overall Lexical Differences
  topic: keywords
creator: Kaicheng Zheng
creator: Guifang Wang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-16
publication date: 2025-10-16
starting page: 35
ending page: 43
doi: 10.63313/SSH.9033

A Study on the Integration of Chinese Excellent Traditional Culture into Senior English Teaching
type: item
description: High school English teaching serves as a crucial stage in nurturing students’ linguistic skills and intercultural communication abilities, and its importance cannot be overstated. Therefore, it is of far-reaching significance to strengthen the integration of culture, especially the penetration of Chi-nese excellent traditional culture in high school English teaching. However, the current English teaching at the high school level still leaves much to be desired in terms of emphasizing culture. This study aims to explore effective ways of incorporating China’s excellent traditional culture into high school English teaching, analyzing in depth the current situation of culture teaching in high school English teaching as well as specific and feasible strategies. It is hoped that this study will draw the attention and initiative of English teachers and provide guidance for them in implementing the inte-gration of traditional culture into subject teaching.
subject: Articles
  topic: section
subject: Chinese culture aphasia
  topic: keywords
subject: English teaching in senior high school
  topic: keywords
subject: Chinese Excellent Culture
  topic: keywords
creator: Genlian Liu
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-10
publication date: 2025-10-10
starting page: 23
ending page: 34
doi: 10.63313/SSH.9032

Strategic Advantages and Practical Pathways of the United Front Theory in Addressing the Financial Risks Contagion
type: item
description: This paper explores the application of united front theory in mitigating financial risk contagion within contemporary economic systems. Fi-nancial markets' interconnectedness and complexity necessitate inno-vative approaches to risk management that extend beyond traditional regulatory mechanisms. The united front strategy, with its emphasis on coordinating diverse stakeholders and leveraging collective intelli-gence, offers a unique framework for addressing systemic financial vulnerabilities. Through analysis of case studies from Shanghai, Xia-men, and Inner Mongolia, this research identifies six strategic ad-vantages of united front theory in financial risk governance: consensus building, comprehensive participation, information advantage, institu-tional coordination, cultural construction, and adaptive innovation. The study further proposes practical implementation pathways including establishing communication platforms, utilizing think tanks, organizing forums, developing early warning systems, creating coordination mechanisms, and launching educational initiatives. Findings suggest that the united front approach enhances financial system resili-ence through more inclusive, representative, and comprehensive risk mitigation strategies that complement traditional regulatory frame-works. The paper concludes with policy recommendations and future research directions for integrating united front theory into financial stability frameworks.
subject: Articles
  topic: section
subject: United Front Theory
  topic: keywords
subject: Financial Risk Contagion
  topic: keywords
subject: Strategic Advantages
  topic: keywords
creator: Shan Wu
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-10
publication date: 2025-10-10
starting page: 13
ending page: 22
doi: 10.63313/SSH.9031

The Fourfold Typology of Accountability: A Reexamination of Theoretical Connotations, Values, and Limits
type: item
description: This article reexamines Barbara S. Romzek and Melvin J. Dubnick’s fourfold typology of accountability, which distinguishes hierarchical, legal, professional, and political forms. The study aims to clarify the theoretical connotations, practical values, and inherent limitations of this framework in contemporary public administration. Methodologically, the paper conducts a systematic literature review combined with a critical theoretical analysis from a “values–action” perspective. The results show that the typology effectively expands the analytical boundaries of administrative responsibility by introducing a multidimensional and context-sensitive approach, thereby offering a flexible tool for understanding accountability in complex governance environments. However, its application in practice reveals persistent dilemmas, including conflicts among accountability types, blurred responsibility boundaries, and institutional path dependence, which may lead to accountability failure or buck-passing. The conclusion emphasizes that while the fourfold typology enriches the theoretical foundation of accountability studies, its practical implementation requires continuous adaptation to institutional contexts, task characteristics, and managerial strategies. For China, the framework provides significant insights into improving administrative accountability, particularly under the conditions of digital governance, globalization, and decentralization.
subject: Articles
  topic: section
subject: Romzek and Dubnick
  topic: keywords
subject: accountability typology
  topic: keywords
subject: values
  topic: keywords
subject: action
  topic: keywords
subject: governance reform
  topic: keywords
creator: Jun Xiao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-10-01
publication date: 2025-10-01
starting page: 1
ending page: 12
doi: 10.63313/SSH.9030

Comparative study on intangible cultural heritage in East Asia
type: item
description: This study examines the formation background, classification systems, conservation practices, and contemporary challenges of intangible cultural heritage (ICH) in East Asia, revealing its cultural diversity and inherent commonalities. It provides new perspectives and strategic recommendations for the preservation, inheritance, and cultural exchange of ICH. The research methodology involves analyzing geographical, historical, and socio-cultural contexts of ICH backgrounds, comparing ICH classification systems and conservation mechanisms across East Asian countries, conducting in-depth comparisons of representative ICH projects, exploring shared challenges and national-level response strategies, and mapping the interactions between ICH in historical and modern societies. The findings indicate that East Asia's ICH formation is profoundly influenced by geographical environments, historical-cultural origins, and socio-cultural concepts, with shared patterns yet distinct variations in classification systems. Representative projects demonstrate unique characteristics in performing arts, traditional crafts, and folk customs. Meanwhile, ICH faces challenges such as globalization impacts, talent shortages, and funding/technological gaps, prompting diverse national responses. This study offers innovative perspectives and practical approaches for the preservation, inheritance, and cultural exchange of ICH in East Asia.
subject: Articles
  topic: section
subject: East Asia
  topic: keywords
subject: Intangible cultural heritage
  topic: keywords
subject: Comparative studies
  topic: keywords
subject: Preservation and inheritance
  topic: keywords
subject: Cultural exchange
  topic: keywords
creator: Zihan Yang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-09-30
publication date: 2025-09-30
starting page: 82
ending page: 97
doi: 10.63313/SSH.9029

Research on international standard discourse of Traditional Chinese Medicine——
type: item
description: The international standardization of Traditional Chinese Medicine (TCM) is a strategic development goal in TCM, with international organizations serving as key channels for promoting global standard dissemination. As the world's larg-est and most influential international organization, ISO (International Organi-zation for Standardization) sets standards that significantly impact economic, trade, and collaborative exchanges worldwide. This paper begins by providing a brief overview of ISO before conducting discourse analysis on its formulation of TCM international standards. Through a cultural discourse lens, we systemati-cally examine the characteristics of TCM international standards and related organizational operations, summarize current developments in TCM standardi-zation, identify existing challenges, and propose solutions. The research aims to provide actionable insights for advancing TCM's international standardization efforts.
subject: Articles
  topic: section
subject: ISO
  topic: keywords
subject: Traditional Chinese Medicine
  topic: keywords
subject: International standards
  topic: keywords
subject: Discourse
  topic: keywords
creator: Yun Zhao
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-09-22
publication date: 2025-09-22
starting page: 71
ending page: 81
doi: 10.63313/SSH.9028

Psychological Mechanisms and Empirical Research Progress of Sports Interventions in Promoting the Socialization of Left-Behind Children
type: item
description: This study reviews the psychological mechanisms and empirical research progress of sports interventions in promoting the socialization of left-behind children. Findings indicate that prolonged parent-child separation exposes these children to multiple socialization risks, while sports activities play a unique role in facilitating socialization due to their multifaceted functions. However, this effect is influenced by various factors including individual psychological characteristics and activity context design. Existing research reveals that physical education promotes socialization by enhancing mediating variables such as psychological capital and perceived social support. Nevertheless, limitations exist, including narrow variable dimensions, methodological shortcomings, regional constraints, and a lack of diversity in intervention types. Future research should deepen the construction of multi-path psychological mechanism models, strengthen longitudinal tracking and mixed-method studies, and emphasize innovation in localized intervention programs alongside home-school-community collaboration. This will foster a more scientifically rigorous and widely applicable research framework.
subject: Articles
  topic: section
subject: Physical education intervention
  topic: keywords
subject: socialization of left-behind children
  topic: keywords
subject: psychological mechanisms
  topic: keywords
subject: research progress
  topic: keywords
creator: Kelei Guo
creator: Jun Xiang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-09-22
publication date: 2025-09-22
starting page: 58
ending page: 70
doi: 10.63313/SSH.9027

Research on the Construction and Practice of the Integration Model of Course-Based Ideological and Political Education and the “Six-Class Coordination” Approach
type: item
description: This study aims to construct and implement an integrated educational model combining course-based ideological and political education with the “Six-Class Coordination” approach to fulfill the fundamental mission of fostering virtue and cultivating talent, thereby enhancing the effectiveness of ideological and political education. Through a combination of theoretical analysis and practical case studies, it systematically explores the pathways for constructing and implementation strategies of this integrated model. The research demonstrates that this model effectively expands the carriers and forms of ideological and political education, strengthens the systematic and pervasive nature of education, and significantly improves student engagement and comprehensive literacy. The findings demonstrate that the organic integration of ideological and political education within the curriculum and the “Six-Class Coordination” approach constitutes an effective pathway for advancing holistic education involving all members, throughout the entire process, and across all dimensions. This model holds significant practical value and broader applicability for cultivating high-caliber talents with both moral integrity and professional competence.
subject: Articles
  topic: section
subject: Ideological and Political Education in the Curriculum
  topic: keywords
subject: Six-Class Coordination
  topic: keywords
subject: Cultivating Talent with Moral Integrity
  topic: keywords
creator: Fang Chen
creator: Yiyu Chen
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-09-09
publication date: 2025-09-09
starting page: 46
ending page: 57
doi: 10.63313/SSH.9026

Analysis of the Current Status and Improvement Path of Labor Education in the New Era
type: item
description: Labor, as an essential attribute of humanity, is the foundation of social development and the sole source of value creation. Hard work is a traditional virtue of the Chinese nation, and labor education plays an irreplaceable role in talent cultivation. In the new era, the Party and the state have proposed the talent cultivation goal of "developing all five aspects simultaneously" which are the Integration of Moral, Intellectual, Physical, Aesthetic and Labor Education. While labor education has attracted the attention of many teachers and students, part of students still experience resistance to labor and a lack of understanding of labor. Marxist labor values have yet to be fully established, and the unique educational value of labor education has yet to be fully appreciated. These practical difficulties not only restrict the improvement of students' labor literacy but also affect their all-round development. To enable students to adapt to the development needs of the new era, it is necessary to enhance their labor literacy, combine the strengths of school, family, and society, and explore new paths to enhance labor education.
subject: Articles
  topic: section
subject: Labor education
  topic: keywords
subject: New era
  topic: keywords
subject: Marxist view of labor
  topic: keywords
creator: Yixuan Tao
creator: Yantong He
creator: Zhipeng Lin
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-09-08
publication date: 2025-09-08
starting page: 35
ending page: 45
doi: 10.63313/SSH.9025

Research on the Challenges and Optimization Path of Criminal Evidence Standards
type: item
description: The criminal evidence standard is a judicial tool established to implement the provisions of criminal law and resolve the issue of evidence deficiency. Its core concept involves setting minimum requirements for the quantity of evidence required for conviction and sentencing in relation to specific crimes, ensuring the evidence meets a threshold of usability. Scholars argue that evidence stand-ards should highlight the fundamental set of evidence required for conviction and sentencing, addressing the frequent issues of insufficient evidence, which may result in non-approval of arrests or non-prosecution. The current stand-ards established by local authorities are flawed in terms of their legal basis, con-tent, and application methods, such as inconsistent legal foundations, overly simplistic content, or overly rigid or lenient enforcement. To resolve these is-sues, evidence standards should be based on the elements of crimes as defined by criminal law, and comprehensive evidence collection checklists should be jointly developed for each crime. These lists should be precise and inclusive. The application of these standards should strike a balance between normative rigid-ity and flexibility, allowing necessary annotations and adjustments based on specific case conditions, thereby improving the quality and efficiency of crimi-nal case processing.
subject: Articles
  topic: section
subject: Criminal Evidence Standards
  topic: keywords
subject: Conviction and Sentencing
  topic: keywords
subject: Evidence Quantity
  topic: keywords
subject: Evidence Deficiency
  topic: keywords
creator: Jinyi Shi
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 27
ending page: 34
doi: 10.63313/SSH.9024

Risks and Countermeasures of Generative Artificial Intelligence Applied in the Field of Legal Profession
type: item
description: The integration of DeepSeek technology into the field of legal profession can bring various conveniences, but more attention should be paid to its potential risks. Specifically, the application of DeepSeek in this field is accompanied by technological risks, ethical risks, and legal risks. To address these risks arising from the technological transformation of the legal profession, the following measures should be taken: First, in terms of ideology, we must firmly establish the "human-centered" ethical concept of the rule of law—constructing the "hu-man-centered" ethical principles for the rule of law and clarifying the object positioning of intelligent technology products in the field of legal profession. Second, in terms of methodology, we need to standardize the alignment between legal norms related to generative artificial intelligence and the ethical and moral standards of human society—refining the algorithmic ethics system and clari-fying the legalization of the ethical responsibilities of relevant subjects. Third, in terms of implementation approaches, the technical departments of intelligent technology enterprises should attach importance to the combination of self-regulation and external supervision, as well as the integration of rigid regu-lations and flexible clauses. Through these efforts, the integration of DeepSeek into the legal profession can achieve development in line with the principle of "doing good".
subject: Articles
  topic: section
subject: Generative Artificial Intelligence
  topic: keywords
subject: DeepSeek
  topic: keywords
subject: Legal Profession
  topic: keywords
subject: Risks and Countermeasures
  topic: keywords
creator: Zhiyong Yu
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 16
ending page: 26
doi: 10.63313/SSH.9023

Research on the Perception of Wenzhou's Tourism Destination Image Based on Network Text Analysis
type: item
description: This paper uses Baloglu's "cognitive image-emotional image-overall image" theoretical model to construct a Wenzhou tourism destination image perception model. Data from Wenzhou tourism reviews on tourism portals and new media platforms was collected and organized. Word frequency analysis, semantic network analysis, and sentiment analysis were performed using ROST CM6. This approach constructs tourists' cognitive, emotional, and overall images of Wenzhou as a destination, identifies challenges in Wenzhou's tourism development, and ultimately proposes strategies to enhance its image.
subject: Articles
  topic: section
subject: Tourism destination image
  topic: keywords
subject: data collection
  topic: keywords
subject: text analysis
  topic: keywords
subject: sentiment analysis
  topic: keywords
creator: Zhang Wang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 1
ending page: 15
doi: 10.63313/SSH.2003

The soul paradox between The Little Mermaid and The Fisherman and His Soul
type: item
description: By comparing Hans Christian Andersen’s The Little Mermaid and Oscar Wilde’s The Fisherman and His Soul, this paper focuses on the completely different value orientation carried by the concept of “soul” and reveals how Wilde subverts the sanctity of the soul through three strategies. First, turning the soul object into a disposable obstacle, in contrast to Andersen’s subjective pursuit of the soul. Secondly, make the soul bear the evil of the world, and compare the sacredness and purity of the soul in Andersen’s version. Thirdly, the necessity of soul redemption is denied by the death of soul, so as to rewrite Andersen’s ethical logic of exchanging good deeds for souls. Through the core adaptation of anatomy, we can get a glimpse of the subversive will of aestheticism literature to the moral order in the 19th century.
subject: Articles
  topic: section
subject: The Little Mmermaid
  topic: keywords
subject: The Fisherman and His Soul
  topic: keywords
subject: Soul
  topic: keywords
subject: Aestheticism
  topic: keywords
creator: Xiaomeng Zhou
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-08-25
publication date: 2025-08-25
starting page: 100
ending page: 107
doi: 10.63313/SSH.9022

Building a Public Legal Service System to Create a Regional Rule-of-Law Business Environment
type: item
description: This paper addresses the shortcomings in the public legal service system of Puguang Economic Development Zone in Xuanhan County, such as difficulties for enterprises in obtaining professional legal services in a timely manner, which increases production and operational risks and costs, and leads to instability within the zone. To resolve these issues and achieve the goal of "resolving minor issues within the zone and settling disputes locally," suggestions are proposed from six aspects: establishing a comprehensive public legal service platform, forming a professional team, innovating legal publicity models, carrying out the "Three Entries" legal publicity activities, facilitating legal aid channels for disadvantaged groups, and organizing mobile "legal health check" specialized services. The aim is to build a sound public legal service system and create a high-quality rule-of-law busi-ness environment within the zone.
subject: Articles
  topic: section
subject: Public legal services
  topic: keywords
subject: rule-of-law business environment
  topic: keywords
subject: optimization of legal services
  topic: keywords
creator: Yuxin Jiang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-08-25
publication date: 2025-08-25
starting page: 95
ending page: 99
doi: 10.63313/SSH.9021

Research on the Legal System of Representative Action in China
type: item
description: As a special litigation form, representative litigation has more prominent advantages than traditional litigation mode in dealing with group disputes. The theoretical basis of agency litigation includes litigation efficiency, right relief and unity of application. As far as the judicial practice of our country is concerned, the actual operation effect of this system has not reached the initial expectation of the legislation, its application rate is very low, and its bearing function is also limited to a certain extent, can not meet the actual needs of solving group disputes. The problems in the representative litigation system mainly lie in the following aspects: the limited application scope of the representative litigation, the imperfect announcement procedure, the blank of the appeal legislation procedure and the lack of the reward mechanism. Therefore, in order to play the role of this system well, we must constantly improve it and test it in practice, so as to better play its due role. It is necessary to expand the scope of application of representative litigation, lower the threshold of application, so that more and more parties involved in a large number of cases to participate in litigation activities and protect their legitimate rights and interests. Second, we should improve the announcement procedure, for some" Free rider" illegal acts, will be severely punished. In addition, we should perfect the legislative 23 procedure of appeal, because in our country's litigation system and judicial interpretation, there is no special legislative provision for representative litigation, therefore, there is a contradiction between the judicial interpretation and the actual implementation of the appeal, which requires us to conduct an in-depth analysis and study on the problems existing in the appeal procedure, and constantly improve and optimize it. Finally, we should build a mechanism to reward and motivate the litigant representative, when a party with a large numbe…
subject: Articles
  topic: section
subject: Representative action
  topic: keywords
subject: Group disputes
  topic: keywords
subject: Institutional improvement
  topic: keywords
creator: Caiyun Zhang
rights: Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2025-08-25
publication date: 2025-08-25
starting page: 85
ending page: 94
doi: 10.63313/SSH.9020