Social Sciences and Humanities ISSN Print: 3104-4328 ISSN Online: 3104-4336 CD ISSN: 3104-4344
Development of Chinese and Foreign Picture Books from the Perspective of Publishing History
As a special publication integrating text and images, narration and art, picture books have developed throughout the history of Chinese and foreign publishing, reflecting cultural trends, educational concepts and technological changes of the times. From the perspective of publishing history, this paper sorts out the complete development of picture books from embryonic image narration, morphological expansion in the evolution stage to global integration and digital innovation in the development stage. It compares the development paths of ancient Chinese illustrated books, modern comic strips, medieval Western manuscripts and modern picture books after the Industrial Revolution, analyzes the influences of religious communication, educational demands and technological innovations, and reveals the similarities and differences in cultural genes and functional positioning between Chinese and foreign picture books. The study finds that the development of picture books has always centered on three propositions: balance of text and images, audience adaptation, and integration of art and technology. Contemporary picture books show a parallel trend of localization and globalization, providing historical reference and theoretical support for the development of original picture books.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
Symbolic Production and Emotional Conflict in Rural Tourism from the Perspective of Media Sense of Place: A Computational Communication Analysis Based on Ctrip Tourist Reviews
In the context of rural revitalization, rural tourism has become a key driver of rural economies. In the era of deep mediatization, tourists' perception of place has shifted from physical presence to symbolic construction. Drawing on the theoretical framework of media sense of place, this study analyzes 12,000 online reviews of the top ten rural tourist attractions on Ctrip. Through LDA topic modeling and sentiment analysis, it reveals the mediated logic of tourists' place perception in the digital age. Findings show that positive sentiments focus on the mediated transformation of natural landscapes and cultural symbols, while negative sentiments highlight the erosion of placeness by commercialization. This split in mediated sense of place reflects a failed negotiation between authenticity imagination and modernity demands. Accordingly, digital communication strategies for rural tourism destinations are proposed.
The Mechanism of Intergenerational Emotional Identification with Virtual Idols in the Digital Era
In the contemporary era, marked by the deep integration of artificial intelligence and digital media, virtual idols are emerging as a cultural phenomenon that profoundly reshapes the emotional bond between fans and idols. Taking AI Sun Yanzi as its research object, this study employs three core theories of communication psychology — the Uses and Gratifications Theory, Social Identity Theory, and Affect Transfer Theory — to conduct in-depth interviews with eight interviewees from different generational cohorts (from those born in the 1970s to those born after 2000), systematically examining differences in emotional identification with a digitized real-person idol across age groups and the underlying psychological construction mechanisms. The findings reveal that generational cognitive differences are fundamentally rooted in individuals' divergent media socialization experiences: those born in the 1970s and 1980s maintain a deep emotional commitment to real-person idols; those born in the 1990s exhibit attitudinal divergence and rational scrutiny; while those born after 2000, despite embracing technological novelty, still emphasize the irreplaceability of real-person idols at the emotional level. In the dimension of emotional projection, two typical patterns are identified: nostalgia-driven and entertainment-consumption-driven. The former treats the AI vocal timbre as a material carrier for activating collective memory, while the latter regards virtual idols as controllable technological entertainment products. Generational divergence in identity construction manifests as a cognitive conflict between 'instrumentalism' and 'symbiosis theory,' reflecting a deep psychological anxiety regarding the boundaries of technological simulation in the digital era. This study not only provides a new theoretical perspective for understanding intergenerational psychological differences in virtual idol communication, but also expands the empirical foundation for applying communication psychology theories in new technological contexts.
From Crisis to Breakthrough: A Study on the Creative Logic and Development Path of Henan Satellite TV's 'Chinese Festivals' Series of Programs
New media technologies have reshaped the media ecosystem, and traditional TV media are facing pressures such as declining viewership and audience loss. Relying on Central Plains culture, Henan Satellite TV achieved a breakthrough with the "Chinese Festivals" series, pursuing a younger, more refined, and cross-screen approach to traditional culture. This article examines the series' challenges, foundations, creative and dissemination strategies, while identifying existing issues and future directions. Henan Broadcasting focused on mobile scenarios, prioritizing "small screen" dissemination and using short, fast, and convenient audio-visual formats to create a long-tail effect. However, scholars note that improvements are still needed in model transformation, brand building, commercial profitability, and copyright awareness. Maintaining cultural depth and avoiding homogenization are also key challenges. Through systematic analysis, this article provides a reference for provincial satellite TV stations' digital transformation and cultural program innovation.
AI-Enhanced Big Data Content Analysis of Weibo for Digital Cultural Heritage: Insights into Sichuan Opera
Sichuan Opera, a prominent Chinese intangible cultural heritage, is celebrated for its diverse genres, distinctive vocal and acrobatic performance styles, and rich musical traditions. However, in the digital era it faces challenges such as audience decline and difficulties in cultural transmission due to competition from new media and globalization. Preserving Sichuan Opera is crucial for maintaining cultural diversity and fostering social innovation. In this study, we leverage digital technologies to analyze and support its preservation. Weibo, a leading Chinese social media platform, was used as a data source to capture public discourse related to Sichuan Opera. After collecting and preprocessing thousands of relevant Weibo posts, we applied natural language processing (NLP) and machine learning techniques to encode, cluster, and analyze the text data. Through combined qualitative and quantitative analysis, we identify key thematic topics, geographic distribution patterns, and publication trends in Sichuan Opera’s online presence. Our AI-driven big data analysis reveals current strengths and gaps in the Opera’s social media dissemination. The results provide actionable insights for enhancing audience engagement and informing digital strategies to sustain Sichuan Opera, demonstrating the potential of social media analytics and AI in the knowledge management and conservation of intangible cultural heritage. The methodology could also guide digital preservation efforts for other traditional operatic art forms and cultural media.
From “Content Carrier” to “Cultural Commodity”: A Study on the Institutional Lag in Publishing Copyright Governance under the Rise of Special Edition Books
In recent years, with the transformation of the publishing market and the upgrading of reader consumption, publishing forms such as special edition books and hardcover books, characterized by binding design and limited-edition attributes as their core selling points, have rapidly emerged, driving books from mere“content carriers”toward cultural commodities with both aesthetic and collectible value. However, the current copyright system has long been centered on textual content, and its definition of rights related to binding design and re-creative practices remains relatively lagging, resulting in issues such as ambiguous rights ownership and the absence of effective governance mechanisms. This paper analyzes phenomena such as secondary binding, imbalanced rights distribution, and“quasi-piracy,”explores the new challenges posed by the rise of special edition books to traditional copyright governance, and proposes governance approaches centered on rights reconfirmation, contractual refinement, and industry self-regulation.
AI Empowerment and Public Co-creation: Communication Mechanism, Characteristics and Cultural Connotation of the Viral Event Saving a Fox on Snow Mountain
In the digital communication era marked by the rapid popularization of generative artificial intelligence, the viral event Saving a Fox on Snow Mountain started with an AI-generated short film in Shaw Brothers martial arts style, quickly broke through niche communication circles, and evolved into a nationwide creative carnival with a cumulative exposure of over 5 billion views. It has become a typical online viral event that integrates entertainment and cultural values. Taking this event as the research object, this paper adopts content analysis, data analysis and case study to sort out its communication context and life cycle, dissect its communication mechanism and distinctive features, and explore the technical logic, cultural psychology and social value behind it[1].Based on risk communication theory and communication ecology theory, this paper also discusses new laws and trends of online viral communication in the AI era, providing theoretical references and practical implications for communication guidance, cultural innovation and digital governance of similar events in the future[2].
The Habitus Construction and Strategic Contention in the Publishing Field of the Republican Era: A Study on the Popular Publishing Practices of the World Book Company (1921–1930)
Drawing upon Pierre Bourdieu’s Field Theory as an analytical framework, this paper focuses on the historical experience of the World Book Company in navigating and breaking through the highly monopolized and elite-oriented publishing field between 1921 and 1930. Facing the cultural and economic capital barriers established by the Commercial Press and the Zhonghua Book Company, the World Book Company leveraged the "commercial habitus" of its founder, Shen Zhifang. It keenly captured the burgeoning demand for popular and entertaining cultural products among the emerging urban middle class, proactively opening up a "blue ocean" of mass culture that had been overlooked by the mainstream. The World Book Company developed three core strategies: first, establishing visual cognitive habitus through highly recognizable symbols; second, constructing an author-content matrix to transform author influence into social currency and consumer motivation; and third, implementing a transmedia operation model that formed the early stages of IP (Intellectual Property) value enhancement. Despite ongoing shifts in media technology and market structures, the mass content production paradigm pioneered by the World Book Company continues to offer profound historical archetypes and theoretical insights for understanding the evolution of contemporary and future publishing and cultural industries.
The Development Status and Strategy of International Communication in the Construction of Huai'an's Grand Canal Cultural
The Grand Canal stands as a pivotal emblem of Chinese civilization and serves as a core vehicle for narrating China's story and fostering mutual learning among civilizations. As the "Capital of the Canal," Huai'an bears a profound legacy encompassing the hub of grain transport, hydraulic engineering wisdom, and diverse folk customs. However, in the realm of international communication practices, it confronts realistic dilemmas such as insufficient resource integration, limited communication efficacy, and a lack of dynamic experiential depth. Building upon an analysis of the core components of Huai'an's Grand Canal culture—material heritage, intangible heritage, and ecological civilization—and drawing on the successful experiences of international canal cities, this paper proposes a "Resource + Platform + Technology" strategy for international communication. This framework aims to solidify the foundation of communication through the construction of a resource database, expand communication channels via a matrix of international communication centers, and activate cultural perception through digital immersive experiences. Supplemented by supporting mechanisms such as youth participation, precise storytelling, and cross-sectoral synergy, this strategy seeks to achieve a leap from "local knowledge" to "global narrative," thereby effectively enhancing Huai'an's international influence.
A Study on the English Translation of Zhejiang Maritime Intangible Cultural Heritage from the Perspective of “Three Livelihoods of ICH”
Against the backdrop of the strategy of “promoting Chinese culture globally”, the international communication of intangible cultural heritage (ICH) is of great significance for enhancing China’s cultural soft power. As a major province rich in maritime cultural resources, Zhejiang boasts a diverse range of maritime ICH with profound connotations, yet its translation practice is plagued by such problems as the weakening of cultural connotations and the ambiguity of functional attributes. Taking the concept of the “Three Livelihoods of ICH” (Production, Life, Ecology) as the theoretical perspective, this paper, on the basis of sorting out the research achievements of ICH translation at home and abroad, explores the application path of this concept in the English translation of Zhejiang maritime ICH. Through the analysis of typical cases such as Zhoushan Fishermen's Work Songs and Shengsi Fishing Ballads, and with the English translation practice of the fishing ballad East, West, South and North Winds as a concrete example, this paper demonstrates the role of the “Three Livelihoods of ICH” translation strategy in realizing the coordinated communication of cultural inheritance and ecological value from three dimensions: life expression, production function and ecological awareness. The study holds that this translation strategy helps break through the traditional descriptive translation model, enabling Zhejiang maritime ICH to be more effectively understood and communicated as a “living culture” in the international context.
Journalist Sacrifice in the New Media Era
As the wheels of the new era roll forward, the turbulent situation previously caused by wars has been significantly improved domestically. Against this back-drop, the severity and prominence of "hard sacrifices," which are typically characterized by direct threats to the life and safety of journalists, have been alleviated. However, the evolution of the new media era has also spawned a series of novel dilemmas. These changes have forced the journalist community to encounter numerous complex and thorny "soft sacrifice" situations concerning their adherence to and choices of journalism ethics, the weighing and calibrating of moral judgments, as well as career planning and development. These dilemmas profoundly affect the career trajectories and personal circumstances of journalists, which in turn exert a non-negligible impact on the ecology of the entire journalism industry. Therefore, there is an urgent need for the academic community, the in-dustry, and all sectors of society to elevate their cognitive awareness, attach great importance to, and deeply explore these emerging issues. It is imperative to face the value choices made by journalists amidst the tide of the new media era with a rational and objective attitude, providing them with the respect and support they deserve. This will ultimately promote the healthy and orderly development of journalism in the new media era, safeguard the legitimate rights and professional dignity of news practitioners, and facilitate the benign operation and continuous optimization of the social information dissemination system.
Research on the Dominance Mechanism and Activation Strategy of Core Public Spaces in Traditional Settlements: A Case Study of Ancestral Temple Spaces in Songgai Ancient Town, Chongqing
In the spatial structure of traditional settlements, core public spaces often play a key and dominant role. This paper takes the temple spaces of Songgai Ancient Town in Chongqing as the research object, introduces the figure-ground relationship theory from Gestalt psychology, and constructs a 'Temple (Figure) - Settlement Environment (Ground)' analytical framework. It systematically explores the dominant mechanism of temple space over settlement order and its activation paths under contemporary crises, aiming to provide theoretical support and practical reference for the protection and renewal of similar traditional settlements. The results show that: Temple space forms a hierarchical dominance mechanism at the macro, meso, and micro levels, establishing its core position through strategic site selection to lay the foundation for the landscape pattern, differentiating forms to shape street textures, and modeling residential shapes with a paradigmatic language; The temple spaces in Songgai Ancient Town face systemic crises, showing a chain of problems including public function closure and 'death', spatial texture 'interruption' due to the disappearance of physical carriers, and coexisting safety hazards and social hollowing; Based on figure-ground relationship theory, an overall activation strategy is proposed. By differentially activating the 'figure' elements of temples, repairing and patching the 'ground' environment of settlements, and reconstructing deep cultural dialogues between figure and ground, the organic connection between the two can be reshaped, promoting the holistic revival of the settlement.
Echoes in Brewing Tea: Functional Specialization of the Teochew Dialect in Gongfu Tea Rituals and the Risk of Intergenerational Rupture
As the core carrier of Teochew's regional culture, Teochew dialect is closely intertwined with the national intangible cultural heritage, "Teochew Gongfu Tea". Its survival status directly affects the integrity of the living transmission of Gongfu Tea culture. However, against the backdrop of the popularization of Mandarin and the acceleration of urbanization, the inheritance of Teochew dialect is facing a severe risk of "intergenerational break". This study aims to systematically explore the value of Teochew dialect in Gongfu Tea culture, its inheritance crisis, and its dissemination paths. Through multi-dimensional theoretical analysis, this study deeply reveals the cultural connotation of the "functional specialization" of dialects in the context of Gongfu Tea, assesses the current situation and causes of intergenerational break, and explores the dissemination efficiency in traditional and modern fields. The study further demonstrates the mutually reinforcing internal connection between dialect proficiency and cultural identity of Gongfu Tea, ultimately providing key evidence for revealing the symbiotic mechanism of language and culture, and offering important theoretical basis and practical implications for addressing language crises in the inheritance of intangible cultural heritage and formulating precise cultural protection and dissemination strategies.
Research on the Development Path of Leisure Sports Industry in Urban Suburbs under the Background of "Integration of Sports, Medicine, and Wellness": A Case Study of YangYi, WenZhou
Against the backdrop of the in-depth implementation of the ‘Healthy China 2030’ strategy and the integration of sports, healthcare, and wellness becoming an industry trend, urban fringe areas—with their unique ecological advantages and strategic location—have emerged as key platforms for the integrated development of the recreational sports industry and wellness services. Taking Yangyi Subdistrict in Wenzhou as the subject of this study, this paper employs literature review, field research and interviews, combined with relevant policy documents from Wenzhou City and Ouhai District, to objectively analyse the current status, strengths, existing issues and developmental shortcomings of the integration of Yangyi’s recreational sports industry with sports, healthcare, rehabilitation and elderly care. Ultimately, based on local conditions, the paper proposes a systematic development pathway centred on “resource integration - business model innovation - institutional safeguards”, aiming to provide a theoretical framework and practical reference for similar regions.
Integration of Sports, Medicine, and Wellness
The Embodiment of Ancient Philosophical Thoughts in the English Translation of TCM Zang-xiang Terminology: A Cultural Analysis Based on the WFCMS Standard
The cross-cultural transmission of Traditional Chinese Medicine (TCM) encounters significant challenges, primarily because its terminology is deeply rooted in ancient Chinese philosophical frameworks rather than modern anatomical science. This paper examines the English translation of Zang-xiang (visceral manifestation) terminology, drawing upon the standard nomenclature established by the World Federation of Chinese Medicine Societies (WFCMS). The objective is to analyze how core theoretical concepts—specifically Yin-Yang, the Five Elements , and the concept of holism—are negotiated and represented in English. By dissecting specific terminological entries, the analysis reveals a fundamental tension: the necessity to communicate functional and dynamic medical concepts using a target language heavily influenced by Western biomedical paradigms. The findings indicate that the WFCMS standard employs various translational strategies to preserve the socio-ethical metaphors and dualistic balance inherent in TCM theory, resisting the complete reduction of these terms to mere physical organs. Ultimately, this study argues that translating TCM is not merely a linguistic exercise but a complex cultural negotiation, requiring a delicate balance between conceptual authenticity and target-language accessibility.
Theoretical Perspectives, Measurement, and Future Exploration in Business Environment Research
In the process of high-quality development in China, the business environment has become a key pillar in empowering the sustainable development of enterprises and other business entities, with its theoretical and practical research gaining increasing prominence. This paper analyzes existing studies and identifies several issues in current research on the business environment, including inconsistent definitions of core concepts, imbalanced construction of indicator systems, limited scope of value effect research, and insufficient dynamic evolution analysis. Based on this, future research directions in China's business environment field are envisioned from four aspects: clarifying core concepts and enriching specific contexts, refining evaluation metrics and innovating research methods, exploring diverse pathways and extending value chains, and analyzing regional characteristics while uncovering dynamic evolution mechanisms. This aims to provide new insights for building a business environment research system that integrates Chinese characteristics with international perspectives and to enhance the guiding role of theory in practice.
A Study on Chinese Classics Recitation and Chinese Cultural Identity among International Students in China under the "Study in Chongqing" Context
This study, set against the backdrop of "Study in Chongqing," explores the impact of Chinese classics recitation on the Chinese cultural identity of international students through questionnaire surveys and data analysis involving 50 students from Southwest University of Political Science & Law. The findings indicate that the level of participation in recitation is significantly positively correlated with the cognitive, behavioral, and affective dimensions of cultural identity. The intrinsic motivation centered on "understanding the culture" is identified as a key psychological mechanism driving participation and deepening identity. Furthermore, an enhanced cultural identity effectively reduces cross-cultural communication conflicts. The study also highlights that language proficiency, length of study in Chongqing, and teaching resources are crucial conditions supporting the effectiveness of recitation. Based on these findings, it is recommended that universities systematically integrate classics recitation into international student education through structured curriculum design, the development of tiered teaching resources, enhanced inter-departmental collaboration, and the creation of an immersive cultural environment, thereby fostering their cultural identity and cross-cultural adaptation capabilities.
Research on Legislative Guarantee for Scientific and Technological Innovation in Anhui Province
The digital age has stimulated innovation momentum and brought about new types of digital risks. Legislative guarantee for scientific and technological innovation is the key to driving the new productive forces and supporting the high-quality development of the digital economy. At present, the national-level legislation on scientific and technological innovation in China presents a pattern of "strategic guidance - legislative strengthening - reform guarantee". However, in legislative practice, Anhui is faced with three dilemmas: the lack of digital justice in the legislative mechanism, the ineffective connection between legislative content and the development needs of new productive forces, and the insufficient integration and absorption of digital governance practice in the legislative process. To this end, with the allocation of rights and obligations as the basic category and liability regulation clauses as the normative carrier, an institutional framework should be constructed from three dimensions: comprehensive value guidance, innovation-oriented encouragement, and prudent and inclusive supervision. This will realize the in-depth integration of legal norms for scientific and technological innovation and local governance practice, and provide a solid legal guarantee for Anhui to build a source of scientific and technological innovation.
The Development Level and Evolutionary Measurement of Chinese-Style Modernization
In order to scientifically construct a Chinese-style modernization index system and deeply analyze its temporal and spatial evolution characteristics, based on the panel data of 30 provinces from 2011 to 2021, a reasonable and effective Chinese-style modernization index system is established from the four basic dimensions of modernization of economic construction, modernization of social construction, modernization of cultural construction, and modernization of ecological construction, and the entropy weighting method is applied to measure it, and descriptive statistics are adopted, Terrell's index, Moran's index and other methods for empirical analysis. The study finds that: the overall level of Chinese-style modernization is fluctuating and rising, but the overall level is still low, and there is significant heterogeneity among the four major regions, with the eastern region much higher than the other regions, and there are large inter-provincial differences, and the modernization level of most of the provinces is relatively low; the overall disparity is gradually decreasing, and the gap originates from inter-region and intra-region, with inter-regional differences being the main root cause, and the eastern region contributing most; the spatial The distribution is unbalanced, with the modernization of economic construction, social construction and cultural construction showing an overall spatial pattern of high in the east and low in the west, and the modernization of ecological construction showing a random distribution; there is a significant positive spatial correlation of the level of Chinese-style modernization among provinces, and a more obvious spatial agglomeration pattern is also shown. The study enriches and improves the construction and measurement analysis of the indicator system of Chinese-style modernization, and provides theoretical support for accelerating the development of modernization policies.
The Important Value of Traditional Chinese Virtues: An Ethical Literary Analysis of The Touch
Set within a realistic narrative of traditional Chinese ethic in the latter half of 20th in China and British, The Touch by Liu Hong in 2005 can be regarded as a masterpiece to represent traditional Chinese virtues. This essay applies Nie Zhenzhao’s ethical literary criticism to analyze how different Chinese people in different periods of contemporary China to make the choices for the others for good to develop the whole narration of this novel. Traditional Chinese virtues embodied in the heroes of The Touch are self-devotion, forbearance, fortitude and tolerance, etc. The analysis reveals that Liu Hong provides a new writing to comprehend the traditional Chinese virtues. By applying the elements of traditional Chinese virtues, the novel actually builds up the new image of Chinese people in contemporary China and British. It proves that it is the function of traditional Chinese virtues that ensures Chinese people live in harmony with themselves and foreigners.
Construction and Practical Path of Introducing Red Culture into Beautiful Countryside from the Perspective of Aesthetic Education: An Exploration Based on the MOOC Course of Basic Modeling
Against the backdrop of the deep integration of rural revitalization and aesthetic education in the new era, how to effectively introduce red culture into rural areas has become an important research topic. Aiming at the current problems such as the lack of carriers, rigid forms and disconnection from aesthetic education, this study takes the MOOC course of Basic Modeling as an innovative carrier to explore a replicable model for introducing red culture. Through theoretical construction, the triple transformation logic of "Resource-Aesthetic Education-Identity" is proposed; accordingly, a "MOOC-Localization" strategy system including "content transformation", "blended teaching" and "diversified collaboration" is designed and put into practice in a demonstration site in Yongjia County, Zhejiang Province. The results show that this path can systematically transform red resources into aesthetic education materials, arouse emotional resonance through online and offline blended teaching, and effectively improve participants' aesthetic accomplishment and identification with local culture. It provides an empirical scheme for red culture to empower the construction of rural spiritual civilization.
Research on the Path of Integrating the Spirit of the Workers' Movement of Shuikoushan into the Integrated Construction of Ideological and Political Courses in Primary, Secondary and Higher Education
The Shuikoushan Workers' Movement is an important chapter in the history of the Chinese labor movement and even the history of the Chinese revolution. The "unyielding spirit of struggle, unbreakable spirit of unity, and selfless and fearless spirit of dedication" nurtured by it are organic components of the spiritual spectrum of Chinese Communists, which are highly consistent with patriotism, collectivism, and core socialist values. Promoting the integration of the Shuikoushan Workers' Movement Spirit into the ideological and political education curriculum in primary, secondary, and higher education institutions is of great contemporary value for enriching local red educational resources, connecting the educational lineage of revolutionary spirit, and cultivating the striving character of new-era individuals. At present, some schools have launched preliminary explorations in applying Shuikoushan's red resources to education; however, practical teaching still faces problems such as fragmented content, ambiguous inter-stage connections, traditional teaching methods, and formalized inter-school cooperation. Based on systematic thinking and adhering to the laws of students' cognitive development, this study constructs an implementation framework for integrating the Shuikoushan Workers' Movement Spirit into the ideological and political education curriculum in primary, secondary, and higher education institutions from three dimensions: goal hierarchical design, content gradient connection, and faculty collaborative development.
Integrated Construction of Ideological and Political Courses in Primary
Intergenerational Inheritance of Red Genes
Balancing Accuracy and Authority in Legal Terminology Translation Under the Functional Equivalence Theory
Legal translation serves as a means of cross-cultural communication and plays an indispensable role in the interaction and integration of different legal systems. With the continuous elevation of China's opening-up level, the demand for mutual translation between Chinese and English legal texts has been expanding. Consequently, a series of issues regarding the accuracy, uniformity and standardization of legal terminology translation have gradually become a focal point of com-mon concern. Eugene Nida's Functional Equivalence Theory emphasizes that a target text should achieve equivalent effect with the source text in terms of informative function and communicative effect, rather than merely clinging to mechanical correspondence in linguistic forms. This theory provides an important approach to addressing problems such as legal system differences and cultural default in legal translation. However, legal texts possess mandatory binding force and high authority, which requires legal terminology translation to be not only conceptually precise but also formally standardized in expression. In practical translation, these two requirements are often difficult to be balanced simultaneously, leading to frequent tradeoffs. Based on the Functional Equivalence Theory and combined with typical examples of Chinese and English legal terms, this paper analyzes the specific manifestations and underlying causes of the imbalance between accuracy and authority, and finally proposes balancing methods that can take both into account. It aims to provide more practical references for legal translation practice and facilitate more standardized, efficient and precise cross-border legal communication.
Research on the Integration of Daqing Spirit (Iron Man Spirit) into the Education System of Colleges and Universities
The essence of Daqing Spirit includes patriotism, entrepreneurship, pragmatism and dedication. In the context of realizing the great rejuvenation of the Chinese nation and building a modern socialist country, Daqing Spirit still holds profound contemporary value. College students need the guidance of Daqing Spirit. Educating with Daqing Spirit can cultivate college students’ ideals and beliefs through the spirit of patriotism, forge their sense of responsibility through the spirit of hard work and entrepreneurship, enhance their innovation ability through the spirit of scientific inquiry and pragmatism, and build their worldviews, outlooks on life and values through the spirit of selfless dedication. Universities should play a leading role in the inheritance and innovation of Daqing Spirit, using the classroom as the main channel, campus culture construction as the carrier, and practical activities as the support. The inheritance and innovation of Daqing Spirit should be integrated into the entire process of university education to promote the overall improvement of higher education quality and the all-round development of college students.
The Study on the Evolution of Formal Structure of the Ujimqin Mongolian Robe
The Ujimqin Mongolian robe, a quintessential branch of Mongolian attire, embodies the functional requirements and aesthetic logic of nomadic life through its structural design. This study examines the "structural form" of the Ujimqin robe, employing a combination of textual research and fieldwork to systematically analyze its components—including body segmentation, slit placement, collar and sleeve designs, and lapel arrangements—tracing their diachronic evolution. The research aims to reveal how these structural elements adapted to shifting production methods, climatic conditions, and aesthetic trends across historical periods, thereby elucidating the cultural adaptability and technical rationality behind their transformations. This study holds fundamental significance for advancing material culture studies of clothing and preserving ethnic heritage.
On the legal regulation of cut-throat competition within e-commerce platforms
China's e-commerce industry enters an era of competition within existing markets, the dividend from traffic is gradually diminishing, and the space for external market expansion is increasingly limited. In order to compete for limited user resources and market share, various e-commerce platforms are gradually aban-doning the healthy competition model centered on technological innovation and differentiated services, and instead falling into a typical form of involutionary competition characterized by low-price dumping, false advertising, big data price discrimination, and "choose one or the other" exclusive transactions. Such com-petitive behaviors not only seriously disrupt the order of fair competition in the market and inhibit the overall innovation vitality of the industry, but also directly infringe upon the legitimate rights and interests of consumers, squeezing the liv-ing and development space of small and medium-sized operators and emerging platforms, ultimately leading to a vicious cycle of "bad money driving out good money." This paper uses the Anti-Unfair Competition Law and the Anti-Monopoly Law as core legal analysis tools. It first defines the connotation of involutionary competition within e-commerce platforms, systematically sorts out its behavioral patterns and multi-level social harms. Then, it deeply analyzes the practical di-lemmas faced by the current legal system in regulating such competition, such as vague behavioral characterization, difficulties in determining market dominance, light legal liability settings, and insufficient coordination between law enforce-ment and judiciary. Finally, from multiple dimensions including legislative coor-dination refinement, innovation in law enforcement mechanisms, strengthening of judicial protection, and supplement of industry self-discipline, this paper pro-poses a path to build a systematic, professional, and dynamic governance system for e-commerce competition. The study believes that to address involutionary competition within e-commerce platforms, it is necessary to transcend the limi-tations of a single legal department or law enforcement means, promote the con-nection and coordination within the competition law system and with other market regulatory laws, strengthen data-driven regulatory capabilities, and fully leverage the rule-guiding role of judicial judgments, thereby effectively curbing irrational competition on platforms, maintaining a healthy and orderly digital market ecosystem, and promoting the e-commerce industry to achieve high-quality development driven by innovation.
Accuracy and Immediacy of Legal Terminology in Court Interpreting: Challenges and Countermeasures
Court interpreting, as a crucial component in judicial proceedings safeguarding the litigation rights of parties with language barriers, directly impacts the realization of judicial justice. The accurate and immediate translation of legal terminology constitutes the core requirement of court interpreting, yet it faces numerous challenges in practice. This paper analyzes the characteristics of legal terminology translation in court interpreting, explores in depth the challenges related to language, culture, system, and technology encountered in ensuring accuracy and immediacy during the translation process, and proposes systematic countermeasures combined with case studies. Research indicates that measures such as enhancing interpreters' professional competence, improving institutional norms, and introducing technological assistance are of significant importance for guaranteeing the quality of court interpreting, contributing to the refinement of the language service system within the judicial field.
Physical activities and psychological resilience on employment anxiety among Guangdong university graduates
Objective This study aims to explore the direct impact and interaction between physical activities and psychological resilience on university graduates' employment anxiety from the perspective of clinical psychology, and to examine the mediating effect of psychological resilience in the relationship between physical activities and employment anxiety. Methods A cross-sectional survey design was adopted, and a questionnaire survey was conducted on 373 university graduates from Guangdong Province using convenience sampling. Descriptive statistics, correlation analysis, stratified regression analysis, and mediation effect tests were performed using SPSS 26.0 and the PROCESS macro program. Results (1) university graduates' physical activities level (r = -0.45, p <0.001) and psychological resilience (r = -0.33, p <0.001) were both significantly negatively correlated with employment anxiety. (2) Stratified regression analysis showed that physical activities (β = -0.32, p <0.001) and psychological resilience (β = -0.28, p <0.001) independently and significantly negatively predicted employment anxiety. (3) Mediation effect analysis showed that psychological resilience played a partial mediating role between physical activities and employment anxiety, with a mediation effect value of -0.15, accounting for 32% of the total effect. Conclusion This study indicates that high levels of physical activities and strong psychological resilience are important protective factors for university graduates coping with employment anxiety. Physical activities can not only directly alleviate anxiety symptoms but also indirectly reduce employment anxiety by improving individuals' psychological resilience.
Research on English Creative Writing Based on Artificial Intelligence – Taking Deepseek as an Example
In the contemporary era, artificial intelligence has progressively permeated all facets of human existence. Its impact on the educational sector, in particular, is profound. Creative writing, as a conventional pedagogical approach in English instruction, is frequently employed to enhance students’ linguistic competence and literary cultivation. Consequently, investigating the supportive role of artificial intelligence in English creative writing assumes significant importance. This study, based on the continuation exercises of endings for Langston Hughes’ Early Autumn authored by both students and artificial intelligence, conducts a comparative evaluation of their respective merits and demerits across three dimensions: narrative design, diction and syntax, and descriptive techniques. The findings indicate that AI-generated texts demonstrate superior narrative construction, more precise diction, and a capacity to accurately emulate the original author’s style through meticulous language use. In contrast, student compositions exhibit greater strengths in creativity and authenticity, often unconstrained by the source text and achieving effects that are “unexpected yet reasonable.” Therefore, in future English pedagogy, artificial intelligence should be integrated into students' creative writing processes to optimize their expressive and rhetorical outcomes, while ensuring that students’ autonomous creativity is not stifled.
Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
Green Book's Utopian Mirage--A Tamed Narrative Under the White Savior Aura
Set against the backdrop of racial segregation in the United States during the 1960s, the film Green Book depicts the social contradictions and identity crises arising from racial discrimination through the story of black pianist Shirley and white driver Tony's southern tour. From a postcolonialism perspective, this paper analyzed the underlying power relations and white-savior narrative in the film, revealing how its utopian ending conceals the structural racial inequality. The study finds that the film's portrayal of racial reconciliation at the end is a romanticized fantasy. Shirley's participation in Tony's family Christmas reunion comes at the cost of sacrificing his black identity. Furthermore, Shirley's elite status cannot represent the true circumstances of the broader Black community, and his personal success actually weakens the critics of systemic oppression to colored people. Though Green Book is themed around anti-racism, it is constrained by Hollywood narrative conventions and fails to confront the complexity of racial issues. True anti-discrimination works must transcend the framework of individual friendship, bring the essence of power relations to light and inspire audiences to reflect on real-world issues. Eliminating racism requires sustained global efforts, not merely the illusory reconciliation portrayed in the movies.