Social Sciences and Humanities
type: channel
description: Social Sciences and Humanities ISSN Print: 3104-4328 ISSN Online: 3104-4336 CD ISSN: 3104-4344
publisher: Erytis Publishing Limited
language: en
publication name: Social Sciences and Humanities
issn: 3104-4328
items: Research on the Site Selection and Spatial Hierarchy of Chu Tombs from the Perspective of Landscape Archaeology
items: Health, Self-Governance, and Young Women’s Bodies on Social Media
items: A Syntactic-Semantic Interface Study of Inverted Causative Construction in Chinese
items: Research on the Scene Reconstruction Mechanism and Practical Path of Emotional Marketing in Books in the New Consumption Era
items: Can Robots Feel "Pain" ? Discourse Construction and Public Meaning Production in Short‑Video Platform Comment Interactions
items: From Popularity to Governance: Media Discourse on Television Platforms
items: Applicability and Practical Path of Dewey's Pedagogy in Junior High School English Teaching
items: The Structural Impacts of Artificial Intelligence on the Labor Market: An Integrated Analysis Based on Dual Effects and Paradigm Shift
items: “Every Meal Must Be Green”: The Discursive Construction of Vegetable-Related Health Anxiety on Social Media
items: Correlations Between Social Media Usage and Body Image Disturbance in Beijing Adolescents
items: Early Comments and Later Incivility on YouTube: A Chronological Analysis of Comment Sections
items: Tourist Perception of the Universal Value of World Heritage Sites — Based on Online Comments on the Tangya Tusi Site
items: Legal Consciousness of Marginalized Groups: How Rural Elderly Perceive and Utilize the New Rural Social Pension System in Southwest China
items: Employees Right and Employers Responsibilities in Labor Law Translation
items: Legal Pluralism and Grassroots Dispute Resolution: How Informal Village Norms Interact with Formal Mediation Institutions in Rural China’s "Fengqiao Experience"
items: The Role of Fair Competition Legislation Balanced against Internet Platform Interface Control: The Case of Cross-Platform Automated Implementation of Intelligent Automated Agents
items: A Critical Discourse Analysis of Weibo Discourse on the "Su Min Controversy"
items: Research on the Digital and Media Literacy of Adolescents under the Background of Artificial Intelligence: Current Situation and Educational Path
items: “Oriental Aesthetics” as Discursive Construction and Branded National Identity: A Study of Contemporary New Domestic Beauty Advertisements in China
items: Algorithm-Driven Dispersion: Micro-Influencer Marketing and the Rise of 'Anti-Tourism' Destinations
items: Design and Application of the IP Image for the Tian Ta Lion Dance in Xiangfen, Shanxi Province
items: The Marginalised Figures in of Mice and Men from the Perspective of Marxist Alienation Theory
items: Maintenance as Vulnerability:Gamified Social Maintenance Mechanisms and Rupture-Induced Alienation — A Case Study of Douyin’s Spark Maintenance Feature
items: Retraction: The Anti-Chinese Overseas Narratives and Creolization Writings in Pao
items: On the Conditions for Applying the Doctrine of Piercing the Corporate Veil and Judicial Practice
items: A Study on Exercise and Health-Related Quality of Life Among Community-Dwelling Older Adults
items: Performing the Workplace: Self-Presentation of Workplace Vloggers from the Perspective of Dramaturgical Theory
items: Loftus & Palmer 1974 Reconstructive Memory Study Replication
items: UGC-Empowered Brand Communication in Disney's Transmedia Storytelling
items: A Study on the Development of a Risk Prediction Model for Functional Disability Among Older Adults in Zhaoqing City and the Mechanisms of Exercise Intervention

Research on the Site Selection and Spatial Hierarchy of Chu Tombs from the Perspective of Landscape Archaeology
type: item
description: Landscape archaeology emphasizes the holistic correlation between the site itself and its surrounding mountains, waters, and social space, offering a new approach to imperial mausoleum sites with limited surface information. Taking the Chu tomb sites as the research object, this paper combines documentary and archaeological evidence to analyze site-selection patterns and spatial characteristics at three scales: macro (mountains and rivers), meso (cities and cemetery clusters), and micro (tomb structure). The study reveals that the distribution and evolution of Chu tomb landscapes constitute a spatial projection of the rise and fall of the Chu state and the development of its hierarchical system, providing references for the conservation of large archaeological sites and the construction of national archaeological site parks.
subject: Articles
  topic: section
subject: Landscape Archaeology
  topic: keywords
subject: Chu Tombs
  topic: keywords
subject: Tomb Site Selection
  topic: keywords
subject: Geomantic Concepts
  topic: keywords
subject: Conservation of Large Archaeological Sites
  topic: keywords
creator: Yunfan Jiang
creator: Rongrong Gu
creator: Yani Wang
creator: Xuming Li
creator: Qiang Sun
creator: Lili Wu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-09-05
publication date: 2026-09-05
starting page: 11
ending page: 17
doi: 10.63313/SSH.9133

Health, Self-Governance, and Young Women’s Bodies on Social Media
type: item
description: Social media now carry many forms of health content. Posts about calorie control, fat loss, and weight management remain common. At the same time, strength, body function, nutrition, sleep, and long-term health have become more visible. This change gives women new ways to understand and use their bodies. It does not remove older body norms. This article brings together research on healthism, postfeminist media culture, women’ s bodies, and digital health. It asks how health messages move from public communication into young women’ s self-understanding and daily health practices. The article makes three main points. First, thinness is not simply replaced by strength. Aesthetic, functional, health, and self-discipline standards can exist at the same time. Second, messages about self-care and empowerment can support body knowledge and agency. But they can also make constant self-management feel like a personal duty. Third, tracking, numbers, comparison, and recommendation systems shape what counts as health. They can make visible, measurable results seem more important than how the body actually feels. The article argues that feminist health communication should not replace one ideal body with another. Health should also be judged in other ways. These include body function, lived experience, bodily diversity, and whether a health practice can last in everyday life.
subject: Articles
  topic: section
subject: Health Communication
  topic: keywords
subject: Self-governance
  topic: keywords
subject: Feminism
  topic: keywords
subject: Social Media
  topic: keywords
creator: Jinglin Song
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-09-04
publication date: 2026-09-04
starting page: 1
ending page: 10
doi: 10.63313/SSH.9132

A Syntactic-Semantic Interface Study of Inverted Causative Construction in Chinese
type: item
description: In Modern Chinese, there exists a specific type of causative construction, for example “Na pian wenzhang gai le wo yi xiawu”, which has yet to receive comprehensive and systematic examination. In previous studies, such constructions have frequently been categorized as “inverted causative structures” or “inverted causative constructions”, that is the Causer and Causee reversed or inverted in their syntactic positions. This paper argues that the uniqueness of the “NP1 + V+ le + NP2 + Quantity Phrase” does not reside in its causative implications; instead, NP2 functions as an Affectee. The core semantics of this structure is interpreted through the lens of “cost-expenditure” or “affectedness”. By shifting the focus from “causative force” to “affectee status”, this study provides a more economical and formalized explanation for the argument-function mismatch in Chinese.
subject: Articles
  topic: section
subject: Affectee
  topic: keywords
subject: Lexical Mapping Theory
  topic: keywords
subject: Inverted Causative Structure
  topic: keywords
subject: Syntactic-Semantic Interface
  topic: keywords
creator: Jiaying Xu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-28
publication date: 2026-08-28
starting page: 121
ending page: 136
doi: 10.63313/SSH.9131

Research on the Scene Reconstruction Mechanism and Practical Path of Emotional Marketing in Books in the New Consumption Era
type: item
description: The iterative development of digital technology, the upgrading of content consumption, and the emergence of the youth consumer group have driven the transformation of book consumption from knowledge acquisition to emotional experience, identity recognition, and cultural expression. The development of short videos, live streaming, e-commerce, and social media has also prompted book marketing to shift from product dissemination to scenario-based marketing centered on user relationships and emotional connections. However, publishing institutions still face issues such as a prominent product orientation, insufficient emotional insight, poor connection between public and private domains, and insufficient accumulation of brand value. Based on Baudrillard's theory of consumer society, Maslow's hierarchy of needs theory, and the theory of user lifecycle, this paper constructs an analytical framework of "consumption logic transformation - emotional value generation - scenario mechanism reconfiguration - user relationship operation". The study finds that scenarios are an important intermediary connecting the value of book content with users' emotional needs, and their reconfiguration is manifested in three levels: spatial reach, emotional resonance, and relationship building. Publishing institutions can achieve a transformation from traffic acquisition to user co-creation by emotion recognition, scenario embedding, and relationship strengthening, providing a reference for the emotional, scenario-based, and long-term marketing of books in the new consumption era.
subject: Articles
  topic: section
subject: The New Consumption Era
  topic: keywords
subject: Book Marketing
  topic: keywords
subject: Emotional Marketing
  topic: keywords
subject: Scene Reconstruction
  topic: keywords
subject: User Relationship Operation
  topic: keywords
creator: Xinru Rui
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-28
publication date: 2026-08-28
starting page: 114
ending page: 120
doi: 10.63313/SSH.9130

Can Robots Feel "Pain" ? Discourse Construction and Public Meaning Production in Short‑Video Platform Comment Interactions
type: item
description: Existing research on robot abuse and mind attribution has largely employed experimental methods focusing on individual responses, with less attention to how such responses continuously diffuse into public meaning through real platform interactions. This study takes the stability test video of Unitree's G1 humanoid robot on Douyin as a focal case, and uses large language model‑assisted inductive qualitative coding to analyze highly‑liked comments and their secondary replies. The findings reveal that although the video itself presents a technical performance test, the meaning‑making in the comment section almost completely bypasses the technical dimension. Commenters, through self‑reference, associate the robot with their own childhood, family, and other life experiences, endowing it with subjective experiential capacity beyond its technical attributes; among these, the interaction chain framed by childhood experiences is the largest and most influential. Concurrently, existing public discourse resources on the platform, such as school bullying, elder abuse, and animal protection, are repeatedly invoked and grafted onto the robot, elevating individual emotions into a public victim narrative. Based on these findings, this study proposes a three‑layer analytical framework of "video presentation—comment interaction—public discourse," revealing that the robot's victim identity does not originate from its own properties or the video content, but is collectively produced by commenters through self‑experience projection and reuse of existing discourses in ongoing interactions.
subject: Articles
  topic: section
subject: Robot Abuse
  topic: keywords
subject: Mind Attribution
  topic: keywords
subject: Victim Identity Construction
  topic: keywords
subject: Comment Interaction
  topic: keywords
subject: Short-Video Platform
  topic: keywords
creator: Ranran Zeng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-27
publication date: 2026-08-27
starting page: 103
ending page: 113
doi: 10.63313/SSH.9129

From Popularity to Governance: Media Discourse on Television Platforms
type: item
description: In recent years, Chinese online video platforms have increasingly relied on popularity metrics to evaluate television content, while controversies over data manipulation and algorithmic opacity have persisted. This study analyzes 56 news reports published between 2016 and 2026 using computational communication methods to examine mainstream media discourse on platform popularity mechanisms. The findings show that negative coverage accounts for 64.3% of the sample, indicating a strong critical orientation. Media attention is largely event-driven, while “manipulation–water army–content inflation” forms a core negative discourse cluster. Different media types develop complementary discursive roles, and algorithmic transparency has emerged as a key concern in platform governance. The study reveals how media discourse constructs platform governance issues and provides insights into the evaluation and governance of audiovisual content in the digital era.
subject: Articles
  topic: section
subject: Media Discourse
  topic: keywords
subject: Television Platforms
  topic: keywords
subject: Platform Governance
  topic: keywords
subject: Algorithm Transparency
  topic: keywords
subject: Audience Measurement
  topic: keywords
creator: Zhen Qiu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-27
publication date: 2026-08-27
starting page: 94
ending page: 102
doi: 10.63313/SSH.9128

Applicability and Practical Path of Dewey's Pedagogy in Junior High School English Teaching
type: item
description: Dewey's "Learning by Doing" emphasizes experience, practice, and reflection in learning, which aligns deeply with the English Learning Activity View and Task-Based Language Teaching advocated by China's Compulsory Education English Curriculum Standards. This paper reviews the connotation of "Learning by Doing," demonstrates its intrinsic connection with the English Learning Activity View, and analyzes its applicability in junior high school English teaching from three dimensions: students' cognitive development, curriculum policy requirements, and core competency cultivation. It further examines practical dilemmas including exam-oriented evaluation constraints, teacher competence limitations, resource and spatiotemporal restrictions, and regional development imbalance. Finally, the study constructs a practical path from four levels—teaching objectives, teaching content, teaching process, and teaching evaluation—proposing an operational framework of competency-oriented objectives, life-context integrated content, task-driven progressive activities, and diversified performance assessment.
subject: Articles
  topic: section
subject: Learning by Doing
  topic: keywords
subject: Dewey
  topic: keywords
subject: Junior High School English Teaching
  topic: keywords
subject: English Learning Activity View
  topic: keywords
subject: Task-Based Language Teaching
  topic: keywords
creator: XinYao Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-27
publication date: 2026-08-27
starting page: 86
ending page: 93
doi: 10.63313/SSH.9127

The Structural Impacts of Artificial Intelligence on the Labor Market: An Integrated Analysis Based on Dual Effects and Paradigm Shift
type: item
description: Artificial intelligence (AI), as a general-purpose technology, is profoundly reshaping the internal structure and operational logic of the labor market. This paper constructs an integrated analytical framework to systematically analyze its structural impacts, which includes two core dimensions: market effects and paradigm effects. Market effects are mainly reflected in AI’s direct impacts on employment volume, skill demand and income distribution through substitution and creation mechanisms, and are particularly manifested in employment polarization and shifts in skill preferences. Paradigm effects are more fundamental, referring to the AI-driven transformation of the labor market from a "job market" centered on fixed positions to a "task market" based on granular tasks, which in turn triggers profound changes in work organization, labor relations and market forms. The research shows that addressing such structural changes requires a shift in policy thinking from the "patchwork governance" of partial adjustments to forward-looking "developmental governance". It is essential to build adaptive skills training systems, social security systems and income distribution mechanisms to mitigate the risks of technological change and promote inclusive development.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Labor Market
  topic: keywords
subject: Structural Impact
  topic: keywords
creator: Yuanzhe Liang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-26
publication date: 2026-08-26
starting page: 79
ending page: 85
doi: 10.63313/SSH.9102

“Every Meal Must Be Green”: The Discursive Construction of Vegetable-Related Health Anxiety on Social Media
type: item
description: Advice to eat vegetables is usually framed as flexible, long-term guidance. On social media, however, it can be narrowed to a question asked at every meal about whether there is enough green on the plate. This article examines “green-vegetable anxiety” (qingcai jiaolü,青菜焦虑), a Chinese-language expression used in platform discourse to frame a meal or day without green vegetables as a source of unease. Drawing on a purposive search-card headline corpus (N = 50), a neutral comparison dataset (N = 30), and selected post-level material, the study considers how anxiety-oriented language differs from practical discussion of vegetable consumption. Playful references to symptoms and syndromes make the expression recognizable and shareable, while terms such as “every meal” turn occasional omission into an apparent failure requiring correction. The comparison shows that explicit anxiety and discomfort are tied closely to anxiety-oriented retrieval, whereas weight-control language and serial monitoring also appear in neutral searches. Substantive captions further locate vegetable routines in workplaces, cafeterias, food-delivery systems, affordability, preparation, and access. I describe visible green vegetables as a dietary compliance token with two discursive modes. It can mark omission as inadequacy, or coordinate practical adherence under everyday constraints. Platform interaction likewise makes both evaluation and situated troubleshooting available. The article therefore advances health communication research by showing how one visible food category can organize moral judgment and practical problem-solving without being reduced to a clinical condition or a uniform audience effect.
subject: Articles
  topic: section
subject: Health Communication
  topic: keywords
subject: Platform Discourse
  topic: keywords
subject: Healthy Eating
  topic: keywords
subject: Healthism
  topic: keywords
subject: Lay Medicalization
  topic: keywords
subject: Dietary Anxiety
  topic: keywords
creator: Jingrong Lu
creator: Jiaqi Zhu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-26
publication date: 2026-08-26
starting page: 54
ending page: 78
doi: 10.63313/SSH.2011

Correlations Between Social Media Usage and Body Image Disturbance in Beijing Adolescents
type: item
description: This study examines the associations between social media usage habits and Body Image Disturbance (BID) among Beijing high school students. BID is a precursor to Body Dysmorphic Disorder (BDD), a severe health issue with onset typically during adolescence. Previous research found links between social media use and BID in Western populations, thought, there are only limited research existing regarding the Chinese adolescents, particularly in Beijing, while Beijing acts as a first-tier city that acts as a national trendsetter for social media and beauty standards in China. A cross-sectional survey was distributed to 100 Beijing high school students (grades 9–12), measuring five social media variables using questions adapted from validated research: platform type, daily usage duration, passive use, active use, and exposure to ideal body content on social media. BID symptom severity was measured using a validated scale as well. Pearson correlation analyses revealed that only exposure to ideal body image content yielded a statistically significant moderate correlation with BID symptoms (r = 0.45, p < 0.05). Other social media variables showed weak and non-significant correlations. These findings suggest that content exposure, rather than usage patterns, may be the primary factor associated with BID in this population. The results stress cultural differences in social media's impact and inform future prevention strategies on Chinese adolescents. The study’s limitations include convenience sampling, small sample size, and reliance on self-reported data.
subject: Articles
  topic: section
subject: Adolescent
  topic: keywords
subject: Body Image Disturbance
  topic: keywords
subject: Body Dissatisfaction
  topic: keywords
subject: Social Media
  topic: keywords
subject: Students
  topic: keywords
creator: Lingyi Meng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-13
publication date: 2026-08-13
starting page: 37
ending page: 53
doi: 10.63313/SSH.9124

Early Comments and Later Incivility on YouTube: A Chronological Analysis of Comment Sections
type: item
description: Online-incivility research often examines isolated comments or aggregate comment-section tone, leaving the temporal ordering of real comment sections less studied. This study tests whether incivility among chronologically early, currently retrievable YouTube comments is associated with later comment tone in the same videos. Using the YouTube Data API and programming scripts for complete pagination, sorting, and variable construction, the study analyzes 39,992 public top-level comments from 30 controversy-oriented videos in three themes. Early incivility is the share of uncivil comments among the first 10 retrievable comments after within-video ordering by publication timestamp. A rule-based coding procedure identifies disrespectful expression while distinguishing it from ordinary criticism. Overall, 17.1% of comments were classified as uncivil. Across videos, early and later incivility were positively correlated (Pearson r = 0.438; Spearman rho = 0.465). In a theme-controlled OLS model, early incivility remained positively associated with later incivility (b = 0.421, robust SE = 0.158, p = .013, 95% CI [0.096, 0.746]). The findings support a temporal, comment-section-level perspective but do not establish causal influence or individual exposure to early comments.
subject: Articles
  topic: section
subject: YouTube Comments
  topic: keywords
subject: Online Incivility
  topic: keywords
subject: Social Norms
  topic: keywords
subject: Comment Sections
  topic: keywords
subject: Comment Analysis
  topic: keywords
creator: Hongming Miao
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-12
publication date: 2026-08-12
starting page: 28
ending page: 36
doi: 10.63313/SSH.9126

Tourist Perception of the Universal Value of World Heritage Sites — Based on Online Comments on the Tangya Tusi Site
type: item
description: Effective dissemination of the Outstanding Universal Value (OUV) of World Heritage sites is a crucial foundation for achieving heritage protection, display, and social sharing. This paper takes the Tangya Tusi Site as an example, using its World Heritage value composition as a reference. It collects 408 valid online reviews from platforms such as Ctrip and Xiaohongshu from 2020 to 2025, and comprehensively utilizes word frequency analysis, semantic network analysis, and LDA thematic model to examine the thematic structure of tourists' value perception and its correspondence with the connotation of OUV. The study finds that tourists' perceptions mainly focus on World Heritage identity, the physical structure of the site, and the integration of ethnic cultures, with relatively limited understanding of the Tusi system and related historical figures. The differences in tourists' value perceptions are not simply reflected in whether a certain type of value is recognized, but rather in the gradual weakening of semantic relevance and narrative integrity as perception extends from visible remains to abstract systems and historical relationships. Therefore, the value interpretation of the Tangya Tusi Site should start with the existing site as the cognitive starting point, strengthen the narrative connection between spatial form and institutional history, and construct an interpretive path from "remains identification" to "value understanding." This study provides a textual analysis approach for assessing the public accessibility of World Heritage sites.
subject: Articles
  topic: section
subject: Outstanding Universal Value
  topic: keywords
subject: Tourist Value Perception
  topic: keywords
subject: Heritage Interpretation
  topic: keywords
subject: Tangya Tusi Site
  topic: keywords
creator: Haijian Wang
creator: Hui Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-03
publication date: 2026-08-03
starting page: 17
ending page: 27
doi: 10.63313/SSH.9125

Legal Consciousness of Marginalized Groups: How Rural Elderly Perceive and Utilize the New Rural Social Pension System in Southwest China
type: item
description: This research investigates the perceptions and utilization of the New Rural Social Pension System (NRSP) among the rural elderly in Southwest China, with a particular focus on how their legal consciousness and lived experiences shape these interactions. Addressing a significant gap in understanding the nuanced reception of national welfare policies within specific regional and demographic contexts, this study employs a qualitative methodology, integrating semi-structured interviews and ethnographic observations. The research explores the multifaceted nature of legal consciousness among this marginalized group, examining their understanding of rights, obligations, and the perceived role of law in relation to the NRSP. Findings reveal that perceptions of the NRSP are significantly influenced by factors beyond formal policy provisions, including trust in government institutions, past experiences with social welfare, and the perceived fairness and accessibility of the system. Utilization patterns are found to be complex, shaped by individual agency, family support, community norms, and practical barriers in application and withdrawal processes. The study highlights a distinct disconnect between the intended benefits of the NRSP and the lived realities of the rural elderly in Southwest China, often stemming from socio-economic challenges, limited access to information, and geographical isolation. By connecting legal consciousness directly to policy perception and utilization, this research offers context-specific insights into the effectiveness and inclusivity of the NRSP in Southwest China, providing actionable recommendations for enhancing its accessibility and responsiveness to the needs of its most vulnerable beneficiaries.
subject: Articles
  topic: section
subject: Legal Consciousness
  topic: keywords
subject: New Rural Social Pension System
  topic: keywords
subject: Rural Elderly
  topic: keywords
subject: Southwest China
  topic: keywords
subject: Social Welfare Policy
  topic: keywords
subject: Marginalized Groups
  topic: keywords
creator: ShiYu Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-03
publication date: 2026-08-03
starting page: 1
ending page: 16
doi: 10.63313/SSH.9122

Employees Right and Employers Responsibilities in Labor Law Translation
type: item
description: This paper concerning employee rights and employer responsibilities in labor law translation. First of all, it elaborates the concrete contents of employee rights under labor law. Such as equal employment, labor remuneration, rest and vacation, and social insurance. Next, it presents the core employer responsibilities. Including occupational injury liability and employment-related obligations. At the same time, it discusses challenges in labor law translation such as accurate rendering of legal terms and differences in different legal systems. Through case analysis, it highlights the vital role of precise clause translation in safeguarding workers’ rights and fostering harmonious and stable labor relations. Lastly, put forward suggestions to improve labor law translation and facilitate the international exchange and cooperation in this field.
subject: Articles
  topic: section
subject: Employee Rights
  topic: keywords
subject: Employer Responsibilities
  topic: keywords
subject: Labor Law Translation
  topic: keywords
creator: Yuxixa Zhu
creator: Guifang Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-30
publication date: 2026-07-30
starting page: 118
ending page: 125
doi: 10.63313/SSH.9123

Legal Pluralism and Grassroots Dispute Resolution: How Informal Village Norms Interact with Formal Mediation Institutions in Rural China’s "Fengqiao Experience"
type: item
description: This research investigates the intricate interplay between informal village norms and formal mediation institutions within China's "Fengqiao Experience" a prominent model of grassroots governance and dispute resolution. Employing a legal pluralism framework, the study analyzes how pre-existing social expectations, traditions, and relational networks (guanxi) in rural communities interact with officially sanctioned mediation mechanisms, such as village committees and people's mediation committees. Through an examination of these dynamics, the research reveals that formal institutions, despite their legal mandates, are significantly shaped by and often adapt to the prevailing informal normative order. This adaptation results in a hybrid form of dispute resolution where outcomes may diverge from strict legal principles but often garner higher community legitimacy. The findings demonstrate that the effectiveness of grassroots dispute resolution under the "Fengqiao Experience" is contingent upon the strategic negotiation and integration of informal norms by formal bodies, rather than their exclusive imposition. While this approach can enhance responsiveness and social harmony, it also presents potential risks of reinforcing existing power structures and inequalities. This study contributes a nuanced understanding of how legal pluralism operates within an authoritarian context, offering insights into the co-constitution of formal and informal legal orders in contemporary rural Chinese governance and providing a model for navigating the complexities of localized justice systems.
subject: Articles
  topic: section
subject: Fengqiao Experience
  topic: keywords
subject: Legal Pluralism
  topic: keywords
subject: Grassroots Dispute Resolution
  topic: keywords
subject: Informal Norms
  topic: keywords
subject: Formal Mediation
  topic: keywords
subject: Rural China
  topic: keywords
creator: ShiYu Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-30
publication date: 2026-07-30
starting page: 99
ending page: 117
doi: 10.63313/SSH.9121

The Role of Fair Competition Legislation Balanced against Internet Platform Interface Control: The Case of Cross-Platform Automated Implementation of Intelligent Automated Agents
type: item
description: Generative artificial intelligence continues developing more sophisticated applications, including automated intelligent agents. Their implementation, however, is overseen and restricted by Internet platforms through interface rules, identity authentication, and risk control measures, all of which limit the cross-platform execution of said agents. This impacts their competitive application across business sectors, and limits consumer choices. This paper, based on the Competition Fairness Protection Law of The People’s Republic of China, analyzes the potential impact of such controls on the competitiveness of intelligent automated agents in order to determine their legality or lack thereof. It uses a three-tier framework focusing on legitimacy of purpose, necessity of means, and balance of effects, to assess and balance platform governance needs together with the protection of fair competition.
subject: Articles
  topic: section
subject: Intelligent agents
  topic: keywords
subject: cross-platform automated execution
  topic: keywords
subject: fair competition
  topic: keywords
subject: platform interface control
  topic: keywords
subject: principle of proportionality
  topic: keywords
creator: Xiang Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 92
ending page: 98
doi: 10.63313/SSH.9120

A Critical Discourse Analysis of Weibo Discourse on the "Su Min Controversy"
type: item
description: This study adopts Norman Fairclough’s three-dimensional model of critical discourse analysis (CDA) to examine the public discourse surrounding the “Su Min controversy” on the Chinese social media platform Weibo in August 2025. The controversy arose from a middle-aged Chinese woman’s personal choice to leave her marriage and family, which ignited a fierce ideological confrontation between traditional patriarchal values and modern feminist discourse. Through systematic analysis of Weibo posts, comments, and multimodal elements, the study identifies two opposing discursive strategies: (1) a moral-ethical disciplinary strategy that employs de-individualizing naming, appeals to the tradition of sacrifice, and engages in selective intertextuality to defend traditional family order; and (2) a rights-and-liberation counter-strategy that re-individualizes Su Min’s experience, invokes the modern discourse of individual rights, and constructs an identity of sisterhood to legitimize her departure. The findings reveal the resilience of patriarchal discourse in contemporary Chinese society, the polarization of public debate driven by social media logics, and the instrumentalization of personal experience by commercial interests. This study contributes to understanding how digital media both enables marginalized voices and intensifies discursive polarization in gender-related public deliberation.
subject: Articles
  topic: section
subject: Critical discourse analysis
  topic: keywords
subject: Gender discourse
  topic: keywords
subject: Weibo
  topic: keywords
subject: Su Min controversy
  topic: keywords
subject: Patriarchal ideology
  topic: keywords
subject: Social media polarization
  topic: keywords
creator: Chen Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 82
ending page: 91
doi: 10.63313/SSH.9119

Research on the Digital and Media Literacy of Adolescents under the Background of Artificial Intelligence: Current Situation and Educational Path
type: item
description: The use of digital technology immerses young people in the online environment of "digital survival", which not only changes their lifestyle, learning mode, and social form, but also affects their values, technological perception, thinking mode, and cultural identity. Starting from the "scenario" of ubiquitous and young age exposure to digital intelligence among young people, based on the perspectives of value orientation, media scenarios, and digital abilities, this paper proposes the "digital intelligence media literacy" of young people, analyzes the types of "network media literacy", and conducts a survey on the "digital intelligence media literacy" of young people through a questionnaire. Finally, analyze the form of youth digital literacy education led by "school+family" and coordinated development, and promote a new pattern of Chinese style youth network literacy education.
subject: Articles
  topic: section
subject: Digital-Intelligent Communication
  topic: keywords
subject: Generative Artificial Intelligence
  topic: keywords
subject: Online Literacy Education
  topic: keywords
subject: Digital-Intelligent Media Literacy
  topic: keywords
creator: Qiang Lu
creator: Yi Meng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 70
ending page: 81
doi: 10.63313/SSH.9118

“Oriental Aesthetics” as Discursive Construction and Branded National Identity: A Study of Contemporary New Domestic Beauty Advertisements in China
type: item
description: This study examines the advertising practices of new domestic beauty brands against the backdrop of the Guochao movement. It investigates how these brands discursively construct “Oriental aesthetics” and explores the interplay between this discourse, consumer culture, and emerging consumer nationalism. In today’s context, “Oriental beauty” is not merely visual but has become a vehicle for cultural confidence and a symbol of identity for younger generations. Through highly stylized visual symbols and cultural narratives, these advertisements appeal to consumers eager to assert their cultural identity. The analysis reveals that these brands employ a hybrid discourse of “ancient wisdom + modern technology,” along with visual codes of “artisanal craftsmanship” and “imperial grandeur,” to transform their products into cultural symbols. However, consumer culture profoundly shapes this expression, making branded nationalism ambivalent: it challenges Western aesthetic hegemony yet risks a curated “Self-Orientalism”; it evokes cultural pride while potentially instituting a new “Chinese aesthetic discipline” that must be fulfilled through consumption. Ultimately, these advertisements serve as a microcosm for examining the intersections of identity, consumerism, and cultural nationalism in contemporary China.
subject: Articles
  topic: section
subject: Oriental Aesthetics
  topic: keywords
subject: Discourse Analysis
  topic: keywords
subject: Consumer Nationalism
  topic: keywords
subject: New Domestic Brands
  topic: keywords
subject: Advertising and Identity
  topic: keywords
creator: Peiyang Xu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-07
publication date: 2026-07-07
starting page: 64
ending page: 69
doi: 10.63313/SSH.9117

Algorithm-Driven Dispersion: Micro-Influencer Marketing and the Rise of 'Anti-Tourism' Destinations
type: item
description: Driven by the growing overcrowding at traditional travel destinations, "reverse tourism" and seeking "destination dupes" have become significant trends among younger tourist cohorts. However, the exact role that social media algorithms play in shifting these tourist waves remains under-researched. This study adopts a netnographic approach and thematic analysis to examine 100 high-engagement user posts on Xiaohongshu, focusing on the recent viral rise of Jingdezhen, China. The empirical findings reveal a distinct gendered and visual asymmetry in digital marketing. While the platform effectively redistributes tourist flows internally by leveraging viral visual symbols (such as the "Speechless Buddha") and hands-on ceramic experiences, borrowing world-class travel labels like "Kyoto" or "Maldives" triggers a severe authenticity crisis and a psychological expectation gap, which directly leads to negative online reviews. Furthermore, algorithmic recommendations do not eliminate over-tourism; instead, they simply relocate regional congestion into a smaller industrial city, creating a challenging phenomenon of "micro-overtourism" that disrupts local infrastructure and livelihoods. This study concludes that digital platforms function as temporary pressure-relief valves rather than permanent solutions for sustainable capacity management. For long-term viability, emerging destinations must pivot from chasing temporary algorithmic virality to investing in local infrastructure and cultivating their intrinsic cultural heritage.
subject: Articles
  topic: section
subject: Reverse Tourism
  topic: keywords
subject: Destination Dupes
  topic: keywords
subject: Over-tourism
  topic: keywords
subject: Xiaohongshu
  topic: keywords
subject: Netnography
  topic: keywords
creator: Jing Zeng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 58
ending page: 63
doi: 10.63313/SSH.9116

Design and Application of the IP Image for the Tian Ta Lion Dance in Xiangfen, Shanxi Province
type: item
description: As an ancient traditional Chinese folk culture, it has the artistic characteristics of thrilling, dangerous, strange, unique and beautiful, and also has unique performance forms and superb techniques. Since people now know less about the Tianta Lion Dance, research has been conducted on this issue. With the development of the Internet and new media era, IP is now a hot emerging field, and at the same time, IP has also become a carrier of cultural inheritance. Therefore, through the research and investigation of the Tianta Lion Dance, this paper reconstructs and integrates the Tianta Lion Dance, selects representative elements for innovation, and creates a new and distinctive IP image design, using the performance process as the story creation. It can not only carry forward the Tianta Lion Dance of national intangible cultural heritage, play a role in the dissemination and promotion of traditional culture, but also drive the tourism industry of Xiangfen in Shanxi Province and improve its popularity.
subject: Articles
  topic: section
subject: Lion dance
  topic: keywords
subject: IP image
  topic: keywords
subject: Promote culture
  topic: keywords
creator: Junyu Ma
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 48
ending page: 57
doi: 10.63313/SSH.9115

The Marginalised Figures in of Mice and Men from the Perspective of Marxist Alienation Theory
type: item
description: John Steinbeck’s novel of mice and men profoundly exposes the manifold exploitation endured by labourers within the capitalist economic system through its portrayal of the plight of itinerant farmhands such as George and Lennie. Farm labours not only suffer the relentless exploitatiojn on the field of economy and systematic marginalization on the feild of socity, but also trap into a tough situation which is isolated and oppressed by competiton and divisions, thereby undermining the potential for class solidarity. The dehumannisation of workers is a destined consequence after suffering systematic exploitation: Workers are deprived of control over the products that are manufactured by themselves, and become aliened from their social and human attrubutes in the process of repetitive and meaningless work. This type of alienation corrupts essence of human being step by step, forcing labours becoming alternative tools of production and ultimately leading to the tragedy of dehumanisation. Steinbeck pinpoint that the “American Dream”, concentrated on narratives of individual success, is essentially a deception perpetrated by American society upon the working class, serving as a tool to mask the exploitation and marginalisation of its lowest-paid labours.
subject: Articles
  topic: section
subject: Of Mice and Men
  topic: keywords
subject: Economic Alienation
  topic: keywords
subject: Class Alienation
  topic: keywords
subject: Alienation from Human Essence
  topic: keywords
creator: Xuan Zhang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 38
ending page: 47
doi: 10.63313/SSH.9114

Maintenance as Vulnerability:Gamified Social Maintenance Mechanisms and Rupture-Induced Alienation — A Case Study of Douyin’s Spark Maintenance Feature
type: item
description: In the digital age, social media has reshaped human communication and interaction. The theoretical abstraction of "communication as play" has become increasingly concrete, with daily chats transformed into gamified interaction rituals by digital platforms. The "Spark Maintenance" feature on Douyin is a prime example of this trend.This study focuses on the phenomenon of "Spark Maintenance" , exploring how gamification mechanisms drive user engagement. By analyzing the critical event of "spark interruption," it reversely reveals the logic of maintenance and the inherent fragility of digital intimate relationships. The research indicates that "Spark Maintenance" construct a "calculable emotional contract": gamification mechanisms transform emotional labor into quantifiable data accumulation. Meanwhile, spark interruption serves as a key node in digital intimate relationships, exposing a misalignment in maintenance motivation—when the pressure to maintain symbols surpasses the emotional connection itself, technology-mediated friendships become easy to sustain due to low barriers yet tend toward fragility due to reliance on symbols. This study provides a new perspective for understanding contemporary youth's digital interaction behaviors and offers reflective insights for social media functional design and users' rational participation.
subject: Articles
  topic: section
subject: Spark Maintenance
  topic: keywords
subject: Gamification
  topic: keywords
subject: Loss Aversion
  topic: keywords
subject: Emotional Labor
  topic: keywords
subject: Digital Intimate Relationships
  topic: keywords
creator: Yun Li
creator: Yingying Lv
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 26
ending page: 37
doi: 10.63313/SSH.9113

Retraction: The Anti-Chinese Overseas Narratives and Creolization Writings in Pao
type: item
description: At request of the authors, this article has been retracted by Erytis Publishing Limited in light of clear evidence that the results and conclusions are no longer valid. We thank the authors for notifying us so that the publication record can be amended accordingly. Retraction published: July 07, 2026.
subject: Articles
  topic: section
subject: Pao
  topic: keywords
subject: Alienation
  topic: keywords
subject: Chinese Caribbean
  topic: keywords
subject: Creolization
  topic: keywords
creator: Yuan Zhou
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-04
publication date: 2026-07-04
starting page: 13
ending page: 25
doi: 10.63313/SSH.9112

On the Conditions for Applying the Doctrine of Piercing the Corporate Veil and Judicial Practice
type: item
description: The doctrine of corporate personality is a fundamental pillar of modern corporate law. As independent legal entities, corporations possess separate property and are liable with that property for their obligations. Shareholders, on the other hand, bear limited liability, typically up to the amount of their capital contributions. This framework has significantly promoted investment and market development. However, in practice, some shareholders abuse the corporate structure and limited liability by mixing corporate and personal assets, failing to meet capital requirements, or evading debts, thereby harming creditors and distorting the purpose of the corporate system. To prevent such abuses, many countries have established the doctrine of piercing the corporate veil, allowing courts to override the corporate veil and shareholder liability under certain circumstances, holding shareholders personally liable for corporate debts. China’s new Corporate Law has further refined these rules, but challenges remain in judicial application, including inconsistent standards, difficulties in proving liability, and varying judicial decisions. This paper examines the concept, theoretical basis, conditions for applying, and judicial practice of the doctrine of piercing the corporate veil. It also offers recommendations based on China’s current corporate law framework, aiming to strike a balance between efficiency and transactional security in the corporate system.
subject: Articles
  topic: section
subject: Company Law
  topic: keywords
subject: Denial of Corporate Personality
  topic: keywords
subject: Limited Liability of Shareholders
  topic: keywords
subject: Protection of Creditors
  topic: keywords
subject: Judicial Practice
  topic: keywords
creator: Miaomiao Pei
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 1
ending page: 12
doi: 10.63313/SSH.9111

A Study on Exercise and Health-Related Quality of Life Among Community-Dwelling Older Adults
type: item
description: Objective This study aims to investigate the physical and mental health effects of recreational physical activity on the older adult population. Methods A cross-sectional questionnaire survey was conducted with adults aged 65 and over in an administrative district of Kaohsiung City, Taiwan, China. A total of 250 questionnaires were distributed via convenience sampling in public parks, with 237 returned and 229 valid responses included in the final analysis. The instrument was adapted from the validated scale developed by Hsiao (2003), covering exercise behaviour, frequency of outpatient visits, health-related quality of life (HRQoL) and demographic information. The 36-item HRQoL scale comprises the Physical Component Summary (PCS) and Mental Component Summary (MCS), with good internal consistency (Cronbach’s α = 0.81). Data were analysed using SPSS 20.0 with descriptive statistics, independent samples t-tests and one-way ANOVA, with significance set at α = 0.05. Results In total, 38.86% of participants engaged in physical activity 1–2 days per week, and 31.44% exercised 5 or more days per week. The most common activity types were walking, jogging and brisk walking, and the primary venues were parks (29.69%) and schools (25.33%). Overall, 44.54% of participants had more than 16 outpatient visits per year, with higher utilisation among those with chronic conditions. For HRQoL, social functioning scored highest (M = 70.15, SD = 34.05), followed by role-emotional (M = 68.97, SD = 28.57). Participants aged 75–79 scored significantly higher on PCS than those aged 65–69. Educational attainment was significantly associated with both PCS and MCS scores. Conclusions Older adults in the study area show high willingness to participate in physical activity, and social interaction through exercise may support mental well-being. Targeted policy initiatives are needed to promote regular physical activity and optimise community exercise resources for older populations.
subject: Articles
  topic: section
subject: Older Adults
  topic: keywords
subject: Physical Activity
  topic: keywords
subject: Leisure-Time Exercise
  topic: keywords
subject: Health-Related Quality of Life
  topic: keywords
subject: Community-Dwelling
  topic: keywords
subject: Chronic Disease
  topic: keywords
creator: Yaochuan Zhang
creator: Ruibin Deng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 116
ending page: 122
doi: 10.63313/SSH.9110

Performing the Workplace: Self-Presentation of Workplace Vloggers from the Perspective of Dramaturgical Theory
type: item
description: A The rise of workplace vlogs signifies a new form of digital performance, wherein creators transform their professional environments and labor processes into continuously watchable media content. Beneath the surface of "documenting work," a systematic construction of self-image takes place. This study employs Erving Goffman's dramaturgical theory as its core analytical framework, integrating theoretical resources such as the "multi-stage front stage," "visibility production," and "connection and anti-connection" to examine the operational mechanisms and structural dilemmas of self-presentation among workplace vloggers. The research reveals that the core strategy of workplace vloggers is "mid-stage performance"—selectively exposing backstage elements to manufacture a sense of authenticity, thereby turning "authenticity" itself into a consumable front-stage symbol. However, this strategy contains an inherent paradox: the continuous extension of the front stage systematically compresses the backstage space, transforming audience gaze from "external viewing" to "internal surveillance." Bloggers, caught between multiple role expectations, fall into role overload and authenticity deficits. To cope with these pressures, they develop counter-strategies such as group visibility controls, content deletion, and periodic disconnection to maintain performance boundaries. This paper argues that the self-presentation in workplace vlogs epitomizes the deep entanglement of labor, performance, and identity in the digital age, reflecting the structural roots of self-alienation within platformized societies.
subject: Articles
  topic: section
subject: Dramaturgical Theory
  topic: keywords
subject: Workplace Vlog
  topic: keywords
subject: Self-Presentation
  topic: keywords
subject: Mid-Stage Performance
  topic: keywords
subject: Anti-Connection
  topic: keywords
creator: JiaLi Pan
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-29
publication date: 2026-06-29
starting page: 108
ending page: 115
doi: 10.63313/SSH.9109

Loftus & Palmer 1974 Reconstructive Memory Study Replication
type: item
description: This study replicated Loftus and Palmer’s (1974) classic experiment on reconstructive memory and misinformation effect, examining whether the verb used in a question, “smashed” vs “hit”, affects speed estimates and false memory for broken glass. Sixty high school students from Hangzhou Basis International School, aged 16‑18, with 35 being males and 25 being females, watched a short YouTube video of a car accident and were randomly assigned to answer a question about the car’s speed in the accident containing either “smashed” or “hit.” Immediately afterward, they gave their estimation for the car’s speed in km/h. One week later, they were asked whether they had seen broken glass, which is not present in the actual video. Results showed that participants in the “smashed” condition gave statistically significantly higher speed estimates, with a mean of 87.93 km/h, than those in the “hit” condition, with a mean of 54.16 km/h, as t= 3.82 and p < 0.05 in the t-test. Additionally, participants who were asked with “smashed” were significantly more likely to falsely report seeing broken glass, 69.0% in “smashed” group, compared to those asked with “hit”, 32.3% in “hit” group, as χ² (1) = 8.08 and p < 0.05 in the chi-square test. These findings support hypotheses and the fact that memory can be reconstructed. It demonstrates that subtle wording changes can distort eyewitness memory for both numerical estimates and details. The experiment applies to real-world settings, reminding people that neutral, non-leading questioning in legal settings, especially in eyewitness testimony is essential.
subject: Articles
  topic: section
subject: Reconstructive memory
  topic: keywords
subject: Misinformation effect
  topic: keywords
subject: Eyewitness testimony
  topic: keywords
subject: False memory
  topic: keywords
subject: Wording effect
  topic: keywords
creator: Chenyi Zhou
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
starting page: 96
ending page: 107
doi: 10.63313/SSH.9104

UGC-Empowered Brand Communication in Disney's Transmedia Storytelling
type: item
description: Against the backdrop of deepening integration between the digital economy and experience economy, brand digitalization has transcended the mere application of technological tools and evolved into a systemic ecological reconstruction centered on narrative, anchored in culture, and driven by emotion. As a benchmark enterprise in the global entertainment industry, Disney, leveraging nearly a century of IP accumulation and diversified business portfolio, adopts transmedia storytelling as its core strategy. Through the synergistic coordination of film and television content, theme parks, streaming platforms, and consumer goods e-commerce, Disney integrates global IP with local urban cultures, deeply binds user emotions, and constructs a closed-loop digital ecosystem of "content—experience—consumption—communication." Taking Disney as the research subject and drawing upon transmedia storytelling theory, this paper systematically examines its brand development trajectory, digital strategy, transmedia narrative mechanisms, pathways of urban cultural integration, and logics of user emotional bonding. It explores how Disney achieves long-term IP monetization and sustained brand value enhancement through multi-platform synergy, online-offline integration, and data-driven operations. The study finds that Disney's digital transformation is essentially an interwoven transmedia network of story, culture, and emotion, which may offer theoretical references and practical insights for the digital transformation of local entertainment brands, e-commerce enterprises, and cultural tourism projects.
subject: Articles
  topic: section
subject: Disney
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Transmedia Storytelling
  topic: keywords
subject: Urban Cultural Integration
  topic: keywords
subject: User Emotional Bonding
  topic: keywords
subject: IP Operation
  topic: keywords
creator: Nan Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-24
publication date: 2026-06-24
starting page: 87
ending page: 95
doi: 10.63313/SSH.9108

A Study on the Development of a Risk Prediction Model for Functional Disability Among Older Adults in Zhaoqing City and the Mechanisms of Exercise Intervention
type: item
description: Background: Against the backdrop of an aging population, the issue of functional disability among older adults has become increasingly prominent and is now a major concern affecting public health and social governance. However, current approaches to identifying the risk of functional disability and implementing exercise interventions still face challenges such as inadequate prediction and a lack of targeted interventions. Objective: This study focuses on older adults in Zhaoqing City and aims to develop a predictive model for the risk of functional disability among older adults, identify key influencing factors, and explore exercise intervention pathways based on risk stratification. Methods: This study employed a combined approach of questionnaire surveys and functional assessments, selecting a sample of 35 older adults aged 60 and above. An indicator system for disability risk was developed based on literature review and the Delphi method, and indicator weights were determined using the Analytic Hierarchy Process (AHP) to establish a risk prediction model. Additionally, participants were stratified according to their risk scores, and stratified exercise interventions were implemented. The effectiveness of the interventions was analyzed using descriptive statistics and group comparisons. Results: The risk of functional disability among older adults is influenced by a combination of multidimensional factors, with muscle strength, balance, the number of chronic diseases, physical activity levels, and cognitive function being the primary determinants. Risk stratification results indicated that the medium-risk group constituted the largest proportion. Following a specific period of exercise intervention, older adults showed a trend toward improvement in muscle strength and balance, with the intervention effects being relatively more pronounced in the medium-risk group. Conclusion: A disability risk prediction model based on multidimensional indicators can effectively i…
subject: Articles
  topic: section
subject: Functional disability in older adults
  topic: keywords
subject: risk prediction model
  topic: keywords
subject: Analytic Hierarchy Process
  topic: keywords
subject: exercise intervention
  topic: keywords
subject: risk stratification
  topic: keywords
subject: healthy aging
  topic: keywords
creator: Jia Gao
creator: Guangyuan Qiu
creator: Jun Xiang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-24
publication date: 2026-06-24
starting page: 73
ending page: 86
doi: 10.63313/SSH.9107