Social Sciences and Humanities ISSN Print: 3104-4328 ISSN Online: 3104-4336 CD ISSN: 3104-4344
Research on Spatial Landscape Characteristics and Activity Patterns of Gardens Based on Texts — A Case Study of Yundang Valley
Utilizing textual materials from the public security archives of Yuandang Valley, and employing a qualitative approach combined with quantitative ROSTCM6 text mining technology, this study analyzes the characteristics of garden space landscapes, activity patterns, and the relationship between the two. The findings reveal the following: 1) The spatial landscape of Yuandang Valley features a hierarchical structure dominated by the northern courtyard, supplemented by the southern entrance and the northwest plateau; it is a composite form based on natural ecology, superimposed with humanistic activities. It forms seven landscape image themes: bamboo, water, flowers, stones; poetry, painting, and orange pavilion; plum corridor and snow sparrow; lakeside boat mountain; wind pond and crane platform; medicinal herbs and fence repair; and table and bedside. 2) As Yuan Zhongdao's retreat and residence, the activities carried out in the garden space of Yuandang Valley can be categorized into three activity patterns: seclusion life, literati gatherings, and sightseeing and appreciation. 3) The outdoor space of Yuandang Valley relies on natural landscapes to construct a bidirectional symbiotic system between scenery and people, and its activity attraction is significantly superior to that of the indoor space. This reveals the essence of classical gardens as a means to stimulate emotional and scenic experiences, ultimately achieving harmony and unity between humans and nature through the coupling of space and activity.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
Research on the Innovative Application of Clay Sculpture Elements in Contemporary Art and Design from the Perspective of Regional Culture
From the perspective of regional culture, this paper explores the innovative application of clay sculpture elements in contemporary art and design. By analyzing the shapes, patterns and cultural symbols of clay sculptures and combining modern creative concepts, formal languages, materials and crafts, this paper realizes the modern transformation of traditional folk elements. Practical cases show that clay sculptures retain regional cultural characteristics in product design, spatial design, public art and other fields, conform to modern aesthetic standards and functional demands, and provide a feasible approach for the inheritance and innovation of intangible cultural heritage.
A Study on the Influencing Factors of User Discontinuance Behavior on NetEase Cloud Music in the Digital Era
In the context of the booming digital music industry, user discontinuance behavior on NetEase Cloud Music has attracted considerable attention. This study delves into the influencing factors of such behavior from the perspectives of user experience, content resources, and social interaction. Through in-depth interviews and participatory observation, the study finds that factors such as unfriendly interface design, lack of copyright in the music library, inaccurate algorithmic recommendations, and poor community atmosphere may contribute to user discontinuance. The findings help optimize platform functionality and improve user retention for NetEase Cloud Music, while providing theoretical support and practical guidance for the sustainable development of digital music platforms.
A Study on the Cross-Cultural Comparison of Ecological Civilization Views in The Bear and Wolf Totem
Faulkner's The Bear and Jiang Rong's Wolf Totem represent the wilderness ethics of the southern United States and the nomadic ecological wisdom of the Mongolian steppe in China respectively. Through parallel comparison, this paper finds that The Bear constructs a wilderness ethics with humility as the core, revealing the dual colonization of nature and spirit by capitalism; Wolf Totem presents grassland wisdom based on system balance, criticizing the destruction of local ecological knowledge by agricultural civilization. There are differences between the two ecological ethics, but they can complement each other. This paper reflects on the universalist limitations of Western ecocriticism and advocates transforming local ecological discourse into global ethical resources to provide a new path for cross-cultural ecological dialogue.
From Solo Players to Fan Girls: A Study on the Fan-ization Trend in the Emotional Dynamics of College Students Playing Otome Games
With the explosive growth of otome games, their immersive romantic experiences have reshaped the intimate relationship practices and behaviors of contemporary female players. Focusing on players of the phenomenal 3D otome game Love and Deepspace, this study uses in-depth interviews and participant observation to explore the emotional dynamic cycle mechanism and fan-circle-like trend among college student players.The findings reveal two core paths of emotional transformation: gradual and leapfrog. Gradual transformers evolve from solo players to "quasi-fan" members via online-offline social integration, while leapfrog ones directly join group interactions through real social resources. Intertwined virtual-real emotional practices give rise to multiple contradictions: virtual dependence reduces real interpersonal alienation. Fan-circle-like behaviors intensify player conflicts, and identity shows self-fragmentation. Based on this, we need to construct a collaborative governance system from three aspects: reshaping the virtual-reality boundary through media literacy education, urging game manufacturers to fulfill their main responsibilities, and strengthening government regulatory guidance. This system will support the healthy development of the otome game industry and the rational growth of players, and provide a new perspective for understanding the emotional practices and identity construction of young women in the digital age.
How Does AI Perceives the World? Moral Differences and Value Alignment in Generative Large Models
The widespread adoption of generative large language models (LLMs) has sparked prominent ethical controversies, with inter-model moral disparities and their knock-on effects becoming a key bottleneck to the development of technology. Taking ERNIE Bot 4.0, iFlytek Spark V4.0 and ChatGPT-4 as research objects, this paper conducts interactive experiments and finds that these models vary notably across five core moral foundations (harm/care, fairness/reciprocity, in-group/loyalty, authority/respect, and purity/sanctity) and four dimensions: moral emotions and attitudes, moral knowledge and cognition, moral sensitivity, and moral decision-making. Such divergences stem from deep-seated issues including ambiguous ethical guidance, inherent moral biases, and flawed value cultivation. To address these problems, this paper concludes that LLMs need to achieve value alignment in three aspects: moral framework, value prioritization, and context-specific evaluation criteria. It can be realized through three major approaches—technological empowerment, multi-stakeholder collaboration, and dynamic iteration—so as to drive the sustainable development of LLMs.
A Study on the Strategies for High-Quality Development of Inbound Tourism in Yichang Under the Integration of Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area
Under the dual strategic background of the integrated development of the Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area and Yichang's endeavor to build a world-renowned cultural and tourism destination, inbound tourism, as a critical pillar for high-quality cultural and tourism development and international communication, remains a key short slab in Yichang's cultural and tourism sector. Grounded in the perspectives of cross-cultural perception and cultural-tourism coordination, this study takes international tourists as the research object, and adopts a mixed-methods approach combining Partial Least Squares Structural Equation Modeling (PLS-SEM), Natural Language Processing (NLP) text analysis, and in-depth interviews. It systematically analyzes the influence mechanism of core variables, including the attractiveness of Yichang's cultural resources and cross-cultural adaptation perception, on the experience quality and behavioral intentions of inbound tourists, empowered by cultural-tourism coordination within the metropolitan area. This study constructs an integrated analytical framework of Metropolitan Area Cultural-Tourism Coordination → Cross-Cultural Perception → Inbound Tourism Experience → Behavioral Intention. Empirical tests confirm that metropolitan area cultural-tourism coordination exerts a significant positive impact on inbound tourism experience, with cross-cultural perception playing a partial mediating role, and cultural distance acting as a moderating variable that shapes the intensity of the effect. This study provides actionable and practical pathways for Yichang to leverage the resource advantages of the metropolitan area, optimize inbound tourism services and products, and enhance its international communication capacity.
Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. http://creativecommons.org/licenses/by/4.0/
Responsibility in All Creatures Great and Small and Its Reception
Since the first season of All Creatures Great and Small aired in 2020, the series has garnered significant attention and received favourable reviews on mainstream Chinese film and television review platforms. Existing domestic research on this series has largely focused on its cultural essence, subtitle translation and its relationship with anti-globalisation, whilst there has been relatively little exploration of its reception mechanisms within the Chinese context. Consequently, this paper takes the gentleman culture portrayed in the film as its point of departure and employs textual analysis to identify scenes that reflect the concept of responsibility—one of the core values of this culture. It then utilises the theory of the aesthetics of expectation to analyse how these depictions of responsibility align with the audience’s horizon of expectation. The protagonist’s professional responsibilities and the spirit of solidarity and mutual aid within the Darrowby community align with the concept of responsibility advocated by Chinese Confucian culture and the view of responsibility promoted by Xi Jinping. They meet the expectations of Chinese audiences. The core objective of this paper is to explore the reasons behind the series’s positive reception in China, using the concept of responsibility depicted in the series as a starting point.
From Parasocial Interaction to Relationship: A Study on Virtual Intimacy in Otome Games——A Case Study of Love and Deepspace
In the digital media era, otome games, as a typical carrier of virtual intimate relationships, continuously shape the emotional experience patterns of young people. Based on the parasocial interaction theory, this study adopts in-depth interviews and participant observation to systematically explore the construction mechanism, typological characteristics and influence paths of virtual intimate relationships in such games. The research finds that games effectively promote the development from parasocial interaction to stable parasocial relationships between players and characters through realistic character shaping, narrative-driven plots and immersive scenarios. Virtual relationships are categorized into three types: friendship-oriented, romance-oriented and virtual-pet-oriented, which expand the typological dimension of traditional parasocial relationship (PSR) theory. Such relationships exert dual influences: they satisfy psychological needs through emotional compensation and identity recognition, while also triggering negative effects such as media dependence and excessive consumption due to emotional capitalization.This study provides a theoretical reference for understanding the complexity of digital emotional interaction, and offers implications for the ethical governance and healthy design of games.
A Corpus-Based Evaluation of Human and Machine Translation Quality for the Literary Classic The Analects
This study is based on a self-built English translation corpus of the Analects, which includes two human translations and two artificial intelligence (AI) translations. By integrating research methods from corpus linguistics and quantitative linguistics, and employing a translation quality assessment model, this study conducts a comparative analysis of the translation quality of human and AI translations from two major dimensions: lexis and syntax. The results show that in the lexical dimension, human translation demonstrates greater flexibility in word selection and lexical richness, and is also more versatile in part-of-speech conversion. In the syntactic dimension, AI translation systems can effectively identify and reproduce the logical structure of the original text, generating logically coherent and structurally complete translations, but they tend to exhibit a certain degree of word-for-word translation. Based on these findings, this study points out that both human and AI translations have their own strengths and limitations. Therefore, this paper proposes strategies to optimize the human-computer collaborative translation model in order to enhance the application efficiency of artificial intelligence in the translation of classical works.
Human-Computer Collaborative Translation
A Study on the Role of User-Generated Content (UGC) in Book-Buying Decisions on Douyin: A Case Study of Book Reviews and Reading Lists
With the widespread adoption and development of the internet, the influence of user-generated content (UGC) in the e-commerce sector has become increasingly prominent. In the realm of book sales, the Douyin platform has emerged as a key channel for book promotion and sales, thanks to its vast user base and unique content ecosystem. This paper focuses on the role of UGC in book purchasing decisions on Douyin. Taking book reviews and reading lists as the entry point, we collected book-sharing videos from Douyin and processed the data using techniques such as word segmentation, keyword extraction, and sentiment analysis. We then conducted an empirical study using regression analysis. The results indicate that factors such as keyword richness and sentiment orientation in UGC significantly influence consumers’ book-purchasing decisions. These findings provide valuable insights for publishing houses, book marketers, and platform operators, helping them formulate more effective marketing strategies and further drive the development of the book industry in the era of short-video e-commerce.
Is Eleanor Oliphant Really Fine?: A Review of Eleanor Oliphant is completely fine
This review centers on Eleanor Oliphant is completely fine, Gail Honeyman’s 2017 debut literary work, which portrays a traumatized female Eleanor. It analyzes the connection between the breakdown of psychological defense mechanism and self-healing. The process of emotional collapse and confrontation with the truth is necessary for healing. This review displays the importance of uncovering and analyzing one’s vulnerability. It also offers insights into the power of interpersonal interaction and the significance of confrontation.
The Logical Mechanism and Practical Path for Digital New Quality Productivity to Empower the Development of Rural Tourism
The deep integration of digital technology and traditional productivity has produced digital new quality productivity, which has become the key driving force for promoting the transformation and upgrading of rural industries. In the field of rural tourism, digital new quality productivity realizes the comprehensive empowerment and in-depth transformation of rural tourism through logical mechanisms such as innovation-driven, advantageous transformation, integration promotion, infrastructure support, and intelligent customization. At present, rural tourism still faces many difficulties in using digital new quality productivity. The lack of digital literacy of practitioners hinders the innovative development of rural tourism, the phenomenon of data islands significantly restricts the optimal utilization of rural tourism resources, the lack of digital infrastructure restricts the digital transformation of the rural tourism industry, and the asymmetry of industrial digital supply and demand shackles the service upgrade of rural tourism. To break through this dilemma, it is necessary to improve the digital literacy of rural subjects and enhance their digital cognition and innovation capabilities; build a platform government for tourism resources to promote resource sharing and optimal utilization; clarify the planning and construction of digital infrastructure, strengthen the overall layout and basic support; Promote the digital transformation of industrial supply and promote the use of technology and service upgrades.
From CDs to Algorithms: Intergenerational Resistance and Cultural Reconstruction among Dao Lang's Fans under Social Identity Theory
The cross-generational dissemination of Dao Lang's Rakshasa Sea in 2023 reflects the differentiated construction of intergenerational identity among fan communities amid China's media ecology from the CD era to the algorithmic era. Drawing upon social identity theory, this study employs discourse analysis and netnography to examine fan practices across short-video comment sections, Douban groups, and Bilibili secondary-creation zones. Findings reveal that fans born between the 1960s and 1980s, grounded in their embodied experience with physical media, construct collective memory through nostalgic narratives that elevate the artist as a spiritual totem of grassroots culture. Conversely, post-90s and post-00s generations fans leverage algorithmic recommendation systems, deconstructing earthy aesthetics and reinterpreting the work through secondary creation to generate novel cultural meanings. This intergenerational resistance operates across three dimensions: media technology, cultural values and identity formation. The cultural reconstruction in the digital age constitutes a bidirectional movement—encompassing both the adaptive media adjustments of middle-aged and elderly fans and the deconstructive innovations of younger fans—ultimately crystallizing into a stratified identity system of "core-periphery-intermediary." This dynamic substantiates the theoretical extension of social identity theory through algorithms as cultural intermediaries.
A Study on the Translation Quality and Management Strategies of New Terms in the 2025 Government Work Report from the Perspective of Eco-Translatology
The translation quality of new terms in the Government Work Report directly affects the international communication of China’s policy discourse. Using the “three-dimensional transformation” theory of Eco-translatology as an analytical framework, this study selects four translation platforms – Doubao, DeepSeek, Youdao, and DeepL – to compare and analyze their output quality in translating 12 new terms from the 2025 Government Work Report. The findings reveal that all platforms adequately preserve the core connotations of terms at the cultural dimension, but exhibit issues at the linguistic dimension such as non-standard formatting and lexical errors. At the communicative dimension, efficiency is insufficient due to failure to align with official standard translations. Based on these findings, this paper proposes three translation quality management strategies: terminology database integration, translation guideline standardization, and dynamic monitoring, aiming to provide practical references for the standardized translation of Chinese policy terminology.
Mechanism of Consumer Brand Advocacy Based on Emotion and Identity: An Analysis from the Perspective of Computational Communication Studies on the Food Safety Crisis of Mixue
After Mixue was exposed for "overnight ingredients and store hygiene" in March 2025, a "counter-crisis" phenomenon of spontaneous consumer advocacy emerged, which traditional brand crisis theories struggle to explain. Combining social identity theory, emotional communication theory, and computational communication studies methods, this study uses 25,375 comments from 3 core Douyin videos as data, and conducts empirical research through text mining, sentiment analysis, and the LDA (Latent Dirichlet Allocation) topic model. The results show that spontaneous advocacy includes four types of discourse: emotional identification, cost-effectiveness defense, exposure questioning, and humorous meme-based defense. Among these, 71.8% of the comments express positive sentiment, with "grinning face" and "facepalm" emojis appearing frequently. Secondly, this advocacy behavior is driven by three mechanisms: identity recognition (the sinking market categorizes the brand as an "in-group"), emotional communication (anthropomorphism/playful ridicule to defuse criticism), and brand characteristics (low price/affordability/Xue Wang IP's "emotional contract"). Finally, the LDA topic model confirms the synergistic effect between themes such as "family diet analogy" and "brand comparison" and emotional projection.
From "Divine Narrative" to "Humanistic Expression": A Comparative Study on the Pathways of Sacred Construction in Chinese and American Religious Art Paintings
This research investigates the divergent and convergent methodologies employed in the construction of sacredness within Chinese and American religious art paintings, specifically examining the interplay between "divine narrative" and "humanistic expression." Through a comparative analysis, the study identifies dominant narrative strategies in Chinese religious art, characterized by adherence to established divine accounts, rich symbolism, and authoritative depictions of celestial beings, thereby prioritizing a "divine narrative" paradigm. In contrast, American religious art is analyzed for its emphasis on emotional resonance, personal spiritual journeys, and the relatable human experience of faith, aligning with a "humanistic expression" paradigm. The research explores the distinct theological underpinnings that inform these contrasting artistic approaches, revealing how cultural contexts shape the visual language and intended spiritual impact of religious artworks. Despite these differences, both traditions utilize art as a potent vehicle for religious pedagogy, fostering communal identity, and facilitating a connection with the divine. This study contributes a nuanced understanding of how diverse cultural and theological frameworks influence the artistic representation and experiential construction of sacredness, bridging existing gaps in comparative scholarship on religious art.
Narrative Practice of Ecological Utopia: The Long Summer’s Narrative Response to the Climate Crisis and Ecological Redemption
In the context of the Anthropocene, the climate crisis has become a core challenge threatening human survival and the continuation of civilization. The dilemmas of traditional development models and the urgency of ecological governance have driven literature to respond to this epochal proposition through utopian narratives. Kim Stanley Robinson’s The Long Summer, grounded in rigorous climate science and rejecting illusory science fiction imagination, constructs an ecological utopian narrative that balances realism and idealism. It not only depicts the harsh reality of the climate crisis with unflinching prose but also explores feasible pathways for humanity to break ecological dilemmas and achieve ecological redemption through constructive narrative logic. Supported by ecological utopian theory and ecological narratology, this paper systematically analyzes how The Long Summer responds narratively to the climate crisis, examines the dimensions, practical paths and value orientations of the novel’s ecological utopian construction, and reveals its innovative significance and practical implications in climate narration. Research shows that Robinson forms a complete narrative chain of “realistic critique–ideal construction–redemptive practice” through diverse narrative perspectives, spatiotemporal structures and a narrative strategy integrating science and humanism. His ecological utopia is not a fantasy divorced from reality but a realistic utopia based on scientific rationality and humanistic concern. It provides important references for contemporary climate fiction and offers literary intellectual guidance for climate governance and ecological redemption in the Anthropocene.
A Feast for the Eyes-A Brief Analysis of the Role of Light in Film and Television Animation
Film and television animation works convey information to people through audiovisual language, which has a different expression method from words. Light is an important element in audiovisual language. This article mainly analyzes the dramatic and hypothetical effects of light elements based on the characteristics of audiovisual language, to illustrate the importance of the rational use of light in film and television animation works.
Development of Chinese and Foreign Picture Books from the Perspective of Publishing History
As a special publication integrating text and images, narration and art, picture books have developed throughout the history of Chinese and foreign publishing, reflecting cultural trends, educational concepts and technological changes of the times. From the perspective of publishing history, this paper sorts out the complete development of picture books from embryonic image narration, morphological expansion in the evolution stage to global integration and digital innovation in the development stage. It compares the development paths of ancient Chinese illustrated books, modern comic strips, medieval Western manuscripts and modern picture books after the Industrial Revolution, analyzes the influences of religious communication, educational demands and technological innovations, and reveals the similarities and differences in cultural genes and functional positioning between Chinese and foreign picture books. The study finds that the development of picture books has always centered on three propositions: balance of text and images, audience adaptation, and integration of art and technology. Contemporary picture books show a parallel trend of localization and globalization, providing historical reference and theoretical support for the development of original picture books.
Symbolic Production and Emotional Conflict in Rural Tourism from the Perspective of Media Sense of Place: A Computational Communication Analysis Based on Ctrip Tourist Reviews
In the context of rural revitalization, rural tourism has become a key driver of rural economies. In the era of deep mediatization, tourists' perception of place has shifted from physical presence to symbolic construction. Drawing on the theoretical framework of media sense of place, this study analyzes 12,000 online reviews of the top ten rural tourist attractions on Ctrip. Through LDA topic modeling and sentiment analysis, it reveals the mediated logic of tourists' place perception in the digital age. Findings show that positive sentiments focus on the mediated transformation of natural landscapes and cultural symbols, while negative sentiments highlight the erosion of placeness by commercialization. This split in mediated sense of place reflects a failed negotiation between authenticity imagination and modernity demands. Accordingly, digital communication strategies for rural tourism destinations are proposed.
The Mechanism of Intergenerational Emotional Identification with Virtual Idols in the Digital Era
In the contemporary era, marked by the deep integration of artificial intelligence and digital media, virtual idols are emerging as a cultural phenomenon that profoundly reshapes the emotional bond between fans and idols. Taking AI Sun Yanzi as its research object, this study employs three core theories of communication psychology — the Uses and Gratifications Theory, Social Identity Theory, and Affect Transfer Theory — to conduct in-depth interviews with eight interviewees from different generational cohorts (from those born in the 1970s to those born after 2000), systematically examining differences in emotional identification with a digitized real-person idol across age groups and the underlying psychological construction mechanisms. The findings reveal that generational cognitive differences are fundamentally rooted in individuals' divergent media socialization experiences: those born in the 1970s and 1980s maintain a deep emotional commitment to real-person idols; those born in the 1990s exhibit attitudinal divergence and rational scrutiny; while those born after 2000, despite embracing technological novelty, still emphasize the irreplaceability of real-person idols at the emotional level. In the dimension of emotional projection, two typical patterns are identified: nostalgia-driven and entertainment-consumption-driven. The former treats the AI vocal timbre as a material carrier for activating collective memory, while the latter regards virtual idols as controllable technological entertainment products. Generational divergence in identity construction manifests as a cognitive conflict between 'instrumentalism' and 'symbiosis theory,' reflecting a deep psychological anxiety regarding the boundaries of technological simulation in the digital era. This study not only provides a new theoretical perspective for understanding intergenerational psychological differences in virtual idol communication, but also expands the empirical foundation for applying communication psychology theories in new technological contexts.
From Crisis to Breakthrough: A Study on the Creative Logic and Development Path of Henan Satellite TV's 'Chinese Festivals' Series of Programs
New media technologies have reshaped the media ecosystem, and traditional TV media are facing pressures such as declining viewership and audience loss. Relying on Central Plains culture, Henan Satellite TV achieved a breakthrough with the "Chinese Festivals" series, pursuing a younger, more refined, and cross-screen approach to traditional culture. This article examines the series' challenges, foundations, creative and dissemination strategies, while identifying existing issues and future directions. Henan Broadcasting focused on mobile scenarios, prioritizing "small screen" dissemination and using short, fast, and convenient audio-visual formats to create a long-tail effect. However, scholars note that improvements are still needed in model transformation, brand building, commercial profitability, and copyright awareness. Maintaining cultural depth and avoiding homogenization are also key challenges. Through systematic analysis, this article provides a reference for provincial satellite TV stations' digital transformation and cultural program innovation.
AI-Enhanced Big Data Content Analysis of Weibo for Digital Cultural Heritage: Insights into Sichuan Opera
Sichuan Opera, a prominent Chinese intangible cultural heritage, is celebrated for its diverse genres, distinctive vocal and acrobatic performance styles, and rich musical traditions. However, in the digital era it faces challenges such as audience decline and difficulties in cultural transmission due to competition from new media and globalization. Preserving Sichuan Opera is crucial for maintaining cultural diversity and fostering social innovation. In this study, we leverage digital technologies to analyze and support its preservation. Weibo, a leading Chinese social media platform, was used as a data source to capture public discourse related to Sichuan Opera. After collecting and preprocessing thousands of relevant Weibo posts, we applied natural language processing (NLP) and machine learning techniques to encode, cluster, and analyze the text data. Through combined qualitative and quantitative analysis, we identify key thematic topics, geographic distribution patterns, and publication trends in Sichuan Opera’s online presence. Our AI-driven big data analysis reveals current strengths and gaps in the Opera’s social media dissemination. The results provide actionable insights for enhancing audience engagement and informing digital strategies to sustain Sichuan Opera, demonstrating the potential of social media analytics and AI in the knowledge management and conservation of intangible cultural heritage. The methodology could also guide digital preservation efforts for other traditional operatic art forms and cultural media.
From “Content Carrier” to “Cultural Commodity”: A Study on the Institutional Lag in Publishing Copyright Governance under the Rise of Special Edition Books
In recent years, with the transformation of the publishing market and the upgrading of reader consumption, publishing forms such as special edition books and hardcover books, characterized by binding design and limited-edition attributes as their core selling points, have rapidly emerged, driving books from mere“content carriers”toward cultural commodities with both aesthetic and collectible value. However, the current copyright system has long been centered on textual content, and its definition of rights related to binding design and re-creative practices remains relatively lagging, resulting in issues such as ambiguous rights ownership and the absence of effective governance mechanisms. This paper analyzes phenomena such as secondary binding, imbalanced rights distribution, and“quasi-piracy,”explores the new challenges posed by the rise of special edition books to traditional copyright governance, and proposes governance approaches centered on rights reconfirmation, contractual refinement, and industry self-regulation.
AI Empowerment and Public Co-creation: Communication Mechanism, Characteristics and Cultural Connotation of the Viral Event Saving a Fox on Snow Mountain
In the digital communication era marked by the rapid popularization of generative artificial intelligence, the viral event Saving a Fox on Snow Mountain started with an AI-generated short film in Shaw Brothers martial arts style, quickly broke through niche communication circles, and evolved into a nationwide creative carnival with a cumulative exposure of over 5 billion views. It has become a typical online viral event that integrates entertainment and cultural values. Taking this event as the research object, this paper adopts content analysis, data analysis and case study to sort out its communication context and life cycle, dissect its communication mechanism and distinctive features, and explore the technical logic, cultural psychology and social value behind it[1].Based on risk communication theory and communication ecology theory, this paper also discusses new laws and trends of online viral communication in the AI era, providing theoretical references and practical implications for communication guidance, cultural innovation and digital governance of similar events in the future[2].
The Habitus Construction and Strategic Contention in the Publishing Field of the Republican Era: A Study on the Popular Publishing Practices of the World Book Company (1921–1930)
Drawing upon Pierre Bourdieu’s Field Theory as an analytical framework, this paper focuses on the historical experience of the World Book Company in navigating and breaking through the highly monopolized and elite-oriented publishing field between 1921 and 1930. Facing the cultural and economic capital barriers established by the Commercial Press and the Zhonghua Book Company, the World Book Company leveraged the "commercial habitus" of its founder, Shen Zhifang. It keenly captured the burgeoning demand for popular and entertaining cultural products among the emerging urban middle class, proactively opening up a "blue ocean" of mass culture that had been overlooked by the mainstream. The World Book Company developed three core strategies: first, establishing visual cognitive habitus through highly recognizable symbols; second, constructing an author-content matrix to transform author influence into social currency and consumer motivation; and third, implementing a transmedia operation model that formed the early stages of IP (Intellectual Property) value enhancement. Despite ongoing shifts in media technology and market structures, the mass content production paradigm pioneered by the World Book Company continues to offer profound historical archetypes and theoretical insights for understanding the evolution of contemporary and future publishing and cultural industries.
The Development Status and Strategy of International Communication in the Construction of Huai'an's Grand Canal Cultural
The Grand Canal stands as a pivotal emblem of Chinese civilization and serves as a core vehicle for narrating China's story and fostering mutual learning among civilizations. As the "Capital of the Canal," Huai'an bears a profound legacy encompassing the hub of grain transport, hydraulic engineering wisdom, and diverse folk customs. However, in the realm of international communication practices, it confronts realistic dilemmas such as insufficient resource integration, limited communication efficacy, and a lack of dynamic experiential depth. Building upon an analysis of the core components of Huai'an's Grand Canal culture—material heritage, intangible heritage, and ecological civilization—and drawing on the successful experiences of international canal cities, this paper proposes a "Resource + Platform + Technology" strategy for international communication. This framework aims to solidify the foundation of communication through the construction of a resource database, expand communication channels via a matrix of international communication centers, and activate cultural perception through digital immersive experiences. Supplemented by supporting mechanisms such as youth participation, precise storytelling, and cross-sectoral synergy, this strategy seeks to achieve a leap from "local knowledge" to "global narrative," thereby effectively enhancing Huai'an's international influence.
A Study on the English Translation of Zhejiang Maritime Intangible Cultural Heritage from the Perspective of “Three Livelihoods of ICH”
Against the backdrop of the strategy of “promoting Chinese culture globally”, the international communication of intangible cultural heritage (ICH) is of great significance for enhancing China’s cultural soft power. As a major province rich in maritime cultural resources, Zhejiang boasts a diverse range of maritime ICH with profound connotations, yet its translation practice is plagued by such problems as the weakening of cultural connotations and the ambiguity of functional attributes. Taking the concept of the “Three Livelihoods of ICH” (Production, Life, Ecology) as the theoretical perspective, this paper, on the basis of sorting out the research achievements of ICH translation at home and abroad, explores the application path of this concept in the English translation of Zhejiang maritime ICH. Through the analysis of typical cases such as Zhoushan Fishermen's Work Songs and Shengsi Fishing Ballads, and with the English translation practice of the fishing ballad East, West, South and North Winds as a concrete example, this paper demonstrates the role of the “Three Livelihoods of ICH” translation strategy in realizing the coordinated communication of cultural inheritance and ecological value from three dimensions: life expression, production function and ecological awareness. The study holds that this translation strategy helps break through the traditional descriptive translation model, enabling Zhejiang maritime ICH to be more effectively understood and communicated as a “living culture” in the international context.
Journalist Sacrifice in the New Media Era
As the wheels of the new era roll forward, the turbulent situation previously caused by wars has been significantly improved domestically. Against this back-drop, the severity and prominence of "hard sacrifices," which are typically characterized by direct threats to the life and safety of journalists, have been alleviated. However, the evolution of the new media era has also spawned a series of novel dilemmas. These changes have forced the journalist community to encounter numerous complex and thorny "soft sacrifice" situations concerning their adherence to and choices of journalism ethics, the weighing and calibrating of moral judgments, as well as career planning and development. These dilemmas profoundly affect the career trajectories and personal circumstances of journalists, which in turn exert a non-negligible impact on the ecology of the entire journalism industry. Therefore, there is an urgent need for the academic community, the in-dustry, and all sectors of society to elevate their cognitive awareness, attach great importance to, and deeply explore these emerging issues. It is imperative to face the value choices made by journalists amidst the tide of the new media era with a rational and objective attitude, providing them with the respect and support they deserve. This will ultimately promote the healthy and orderly development of journalism in the new media era, safeguard the legitimate rights and professional dignity of news practitioners, and facilitate the benign operation and continuous optimization of the social information dissemination system.