Social Sciences and Humanities
type: channel
description: Social Sciences and Humanities ISSN Print: 3104-4328 ISSN Online: 3104-4336 CD ISSN: 3104-4344
publisher: Erytis Publishing Limited
language: en
publication name: Social Sciences and Humanities
issn: 3104-4328
items: The Role of Fair Competition Legislation Balanced against Internet Platform Interface Control: The Case of Cross-Platform Automated Implementation of Intelligent Automated Agents
items: A Critical Discourse Analysis of Weibo Discourse on the "Su Min Controversy"
items: Research on the Digital and Media Literacy of Adolescents under the Background of Artificial Intelligence: Current Situation and Educational Path
items: “Oriental Aesthetics” as Discursive Construction and Branded National Identity: A Study of Contemporary New Domestic Beauty Advertisements in China
items: Algorithm-Driven Dispersion: Micro-Influencer Marketing and the Rise of 'Anti-Tourism' Destinations
items: Design and Application of the IP Image for the Tian Ta Lion Dance in Xiangfen, Shanxi Province
items: The Marginalised Figures in of Mice and Men from the Perspective of Marxist Alienation Theory
items: Maintenance as Vulnerability:Gamified Social Maintenance Mechanisms and Rupture-Induced Alienation — A Case Study of Douyin’s Spark Maintenance Feature
items: Retraction: The Anti-Chinese Overseas Narratives and Creolization Writings in Pao
items: On the Conditions for Applying the Doctrine of Piercing the Corporate Veil and Judicial Practice
items: A Study on Exercise and Health-Related Quality of Life Among Community-Dwelling Older Adults
items: Performing the Workplace: Self-Presentation of Workplace Vloggers from the Perspective of Dramaturgical Theory
items: Loftus & Palmer 1974 Reconstructive Memory Study Replication
items: UGC-Empowered Brand Communication in Disney's Transmedia Storytelling
items: A Study on the Development of a Risk Prediction Model for Functional Disability Among Older Adults in Zhaoqing City and the Mechanisms of Exercise Intervention
items: The Path to Improving China's Financial Regulatory Law under the Development of Digital Finance
items: The Moderating Role of User Emotional Projection in the Effectiveness of AI Short-Video Marketing
items: The Construction of Internet-Famous City Images: A Case Study of Quanzhou
items: A Study on the Color System of the Yongle Palace Murals: Materials, Structure, and Symbolic Mechanisms
items: A Study on the Pathways of Error Analysis Theory in Junior High School English Writing Instruction
items: Research on Spatial Landscape Characteristics and Activity Patterns of Gardens Based on Texts — A Case Study of Yundang Valley
items: Research on the Innovative Application of Clay Sculpture Elements in Contemporary Art and Design from the Perspective of Regional Culture
items: A Study on the Influencing Factors of User Discontinuance Behavior on NetEase Cloud Music in the Digital Era
items: A Study on the Cross-Cultural Comparison of Ecological Civilization Views in The Bear and Wolf Totem
items: From Solo Players to Fan Girls: A Study on the Fan-ization Trend in the Emotional Dynamics of College Students Playing Otome Games
items: How Does AI Perceives the World? Moral Differences and Value Alignment in Generative Large Models
items: A Study on the Strategies for High-Quality Development of Inbound Tourism in Yichang Under the Integration of Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area
items: Responsibility in All Creatures Great and Small and Its Reception
items: From Parasocial Interaction to Relationship: A Study on Virtual Intimacy in Otome Games——A Case Study of Love and Deepspace
items: A Corpus-Based Evaluation of Human and Machine Translation Quality for the Literary Classic The Analects

The Role of Fair Competition Legislation Balanced against Internet Platform Interface Control: The Case of Cross-Platform Automated Implementation of Intelligent Automated Agents
type: item
description: Generative artificial intelligence continues developing more sophisticated applications, including automated intelligent agents. Their implementation, however, is overseen and restricted by Internet platforms through interface rules, identity authentication, and risk control measures, all of which limit the cross-platform execution of said agents. This impacts their competitive application across business sectors, and limits consumer choices. This paper, based on the Competition Fairness Protection Law of The People’s Republic of China, analyzes the potential impact of such controls on the competitiveness of intelligent automated agents in order to determine their legality or lack thereof. It uses a three-tier framework focusing on legitimacy of purpose, necessity of means, and balance of effects, to assess and balance platform governance needs together with the protection of fair competition.
subject: Articles
  topic: section
subject: Intelligent agents
  topic: keywords
subject: cross-platform automated execution
  topic: keywords
subject: fair competition
  topic: keywords
subject: platform interface control
  topic: keywords
subject: principle of proportionality
  topic: keywords
creator: Xiang Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 92
ending page: 98
doi: 10.63313/SSH.9120

A Critical Discourse Analysis of Weibo Discourse on the "Su Min Controversy"
type: item
description: This study adopts Norman Fairclough’s three-dimensional model of critical discourse analysis (CDA) to examine the public discourse surrounding the “Su Min controversy” on the Chinese social media platform Weibo in August 2025. The controversy arose from a middle-aged Chinese woman’s personal choice to leave her marriage and family, which ignited a fierce ideological confrontation between traditional patriarchal values and modern feminist discourse. Through systematic analysis of Weibo posts, comments, and multimodal elements, the study identifies two opposing discursive strategies: (1) a moral-ethical disciplinary strategy that employs de-individualizing naming, appeals to the tradition of sacrifice, and engages in selective intertextuality to defend traditional family order; and (2) a rights-and-liberation counter-strategy that re-individualizes Su Min’s experience, invokes the modern discourse of individual rights, and constructs an identity of sisterhood to legitimize her departure. The findings reveal the resilience of patriarchal discourse in contemporary Chinese society, the polarization of public debate driven by social media logics, and the instrumentalization of personal experience by commercial interests. This study contributes to understanding how digital media both enables marginalized voices and intensifies discursive polarization in gender-related public deliberation.
subject: Articles
  topic: section
subject: Critical discourse analysis
  topic: keywords
subject: Gender discourse
  topic: keywords
subject: Weibo
  topic: keywords
subject: Su Min controversy
  topic: keywords
subject: Patriarchal ideology
  topic: keywords
subject: Social media polarization
  topic: keywords
creator: Chen Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 82
ending page: 91
doi: 10.63313/SSH.9119

Research on the Digital and Media Literacy of Adolescents under the Background of Artificial Intelligence: Current Situation and Educational Path
type: item
description: The use of digital technology immerses young people in the online environment of "digital survival", which not only changes their lifestyle, learning mode, and social form, but also affects their values, technological perception, thinking mode, and cultural identity. Starting from the "scenario" of ubiquitous and young age exposure to digital intelligence among young people, based on the perspectives of value orientation, media scenarios, and digital abilities, this paper proposes the "digital intelligence media literacy" of young people, analyzes the types of "network media literacy", and conducts a survey on the "digital intelligence media literacy" of young people through a questionnaire. Finally, analyze the form of youth digital literacy education led by "school+family" and coordinated development, and promote a new pattern of Chinese style youth network literacy education.
subject: Articles
  topic: section
subject: Digital-Intelligent Communication
  topic: keywords
subject: Generative Artificial Intelligence
  topic: keywords
subject: Online Literacy Education
  topic: keywords
subject: Digital-Intelligent Media Literacy
  topic: keywords
creator: Qiang Lu
creator: Yi Meng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 70
ending page: 81
doi: 10.63313/SSH.9118

“Oriental Aesthetics” as Discursive Construction and Branded National Identity: A Study of Contemporary New Domestic Beauty Advertisements in China
type: item
description: This study examines the advertising practices of new domestic beauty brands against the backdrop of the Guochao movement. It investigates how these brands discursively construct “Oriental aesthetics” and explores the interplay between this discourse, consumer culture, and emerging consumer nationalism. In today’s context, “Oriental beauty” is not merely visual but has become a vehicle for cultural confidence and a symbol of identity for younger generations. Through highly stylized visual symbols and cultural narratives, these advertisements appeal to consumers eager to assert their cultural identity. The analysis reveals that these brands employ a hybrid discourse of “ancient wisdom + modern technology,” along with visual codes of “artisanal craftsmanship” and “imperial grandeur,” to transform their products into cultural symbols. However, consumer culture profoundly shapes this expression, making branded nationalism ambivalent: it challenges Western aesthetic hegemony yet risks a curated “Self-Orientalism”; it evokes cultural pride while potentially instituting a new “Chinese aesthetic discipline” that must be fulfilled through consumption. Ultimately, these advertisements serve as a microcosm for examining the intersections of identity, consumerism, and cultural nationalism in contemporary China.
subject: Articles
  topic: section
subject: Oriental Aesthetics
  topic: keywords
subject: Discourse Analysis
  topic: keywords
subject: Consumer Nationalism
  topic: keywords
subject: New Domestic Brands
  topic: keywords
subject: Advertising and Identity
  topic: keywords
creator: Peiyang Xu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-07
publication date: 2026-07-07
starting page: 64
ending page: 69
doi: 10.63313/SSH.9117

Algorithm-Driven Dispersion: Micro-Influencer Marketing and the Rise of 'Anti-Tourism' Destinations
type: item
description: Driven by the growing overcrowding at traditional travel destinations, "reverse tourism" and seeking "destination dupes" have become significant trends among younger tourist cohorts. However, the exact role that social media algorithms play in shifting these tourist waves remains under-researched. This study adopts a netnographic approach and thematic analysis to examine 100 high-engagement user posts on Xiaohongshu, focusing on the recent viral rise of Jingdezhen, China. The empirical findings reveal a distinct gendered and visual asymmetry in digital marketing. While the platform effectively redistributes tourist flows internally by leveraging viral visual symbols (such as the "Speechless Buddha") and hands-on ceramic experiences, borrowing world-class travel labels like "Kyoto" or "Maldives" triggers a severe authenticity crisis and a psychological expectation gap, which directly leads to negative online reviews. Furthermore, algorithmic recommendations do not eliminate over-tourism; instead, they simply relocate regional congestion into a smaller industrial city, creating a challenging phenomenon of "micro-overtourism" that disrupts local infrastructure and livelihoods. This study concludes that digital platforms function as temporary pressure-relief valves rather than permanent solutions for sustainable capacity management. For long-term viability, emerging destinations must pivot from chasing temporary algorithmic virality to investing in local infrastructure and cultivating their intrinsic cultural heritage.
subject: Articles
  topic: section
subject: Reverse Tourism
  topic: keywords
subject: Destination Dupes
  topic: keywords
subject: Over-tourism
  topic: keywords
subject: Xiaohongshu
  topic: keywords
subject: Netnography
  topic: keywords
creator: Jing Zeng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 58
ending page: 63
doi: 10.63313/SSH.9116

Design and Application of the IP Image for the Tian Ta Lion Dance in Xiangfen, Shanxi Province
type: item
description: As an ancient traditional Chinese folk culture, it has the artistic characteristics of thrilling, dangerous, strange, unique and beautiful, and also has unique performance forms and superb techniques. Since people now know less about the Tianta Lion Dance, research has been conducted on this issue. With the development of the Internet and new media era, IP is now a hot emerging field, and at the same time, IP has also become a carrier of cultural inheritance. Therefore, through the research and investigation of the Tianta Lion Dance, this paper reconstructs and integrates the Tianta Lion Dance, selects representative elements for innovation, and creates a new and distinctive IP image design, using the performance process as the story creation. It can not only carry forward the Tianta Lion Dance of national intangible cultural heritage, play a role in the dissemination and promotion of traditional culture, but also drive the tourism industry of Xiangfen in Shanxi Province and improve its popularity.
subject: Articles
  topic: section
subject: Lion dance
  topic: keywords
subject: IP image
  topic: keywords
subject: Promote culture
  topic: keywords
creator: Junyu Ma
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 48
ending page: 57
doi: 10.63313/SSH.9115

The Marginalised Figures in of Mice and Men from the Perspective of Marxist Alienation Theory
type: item
description: John Steinbeck’s novel of mice and men profoundly exposes the manifold exploitation endured by labourers within the capitalist economic system through its portrayal of the plight of itinerant farmhands such as George and Lennie. Farm labours not only suffer the relentless exploitatiojn on the field of economy and systematic marginalization on the feild of socity, but also trap into a tough situation which is isolated and oppressed by competiton and divisions, thereby undermining the potential for class solidarity. The dehumannisation of workers is a destined consequence after suffering systematic exploitation: Workers are deprived of control over the products that are manufactured by themselves, and become aliened from their social and human attrubutes in the process of repetitive and meaningless work. This type of alienation corrupts essence of human being step by step, forcing labours becoming alternative tools of production and ultimately leading to the tragedy of dehumanisation. Steinbeck pinpoint that the “American Dream”, concentrated on narratives of individual success, is essentially a deception perpetrated by American society upon the working class, serving as a tool to mask the exploitation and marginalisation of its lowest-paid labours.
subject: Articles
  topic: section
subject: Of Mice and Men
  topic: keywords
subject: Economic Alienation
  topic: keywords
subject: Class Alienation
  topic: keywords
subject: Alienation from Human Essence
  topic: keywords
creator: Xuan Zhang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 38
ending page: 47
doi: 10.63313/SSH.9114

Maintenance as Vulnerability:Gamified Social Maintenance Mechanisms and Rupture-Induced Alienation — A Case Study of Douyin’s Spark Maintenance Feature
type: item
description: In the digital age, social media has reshaped human communication and interaction. The theoretical abstraction of "communication as play" has become increasingly concrete, with daily chats transformed into gamified interaction rituals by digital platforms. The "Spark Maintenance" feature on Douyin is a prime example of this trend.This study focuses on the phenomenon of "Spark Maintenance" , exploring how gamification mechanisms drive user engagement. By analyzing the critical event of "spark interruption," it reversely reveals the logic of maintenance and the inherent fragility of digital intimate relationships. The research indicates that "Spark Maintenance" construct a "calculable emotional contract": gamification mechanisms transform emotional labor into quantifiable data accumulation. Meanwhile, spark interruption serves as a key node in digital intimate relationships, exposing a misalignment in maintenance motivation—when the pressure to maintain symbols surpasses the emotional connection itself, technology-mediated friendships become easy to sustain due to low barriers yet tend toward fragility due to reliance on symbols. This study provides a new perspective for understanding contemporary youth's digital interaction behaviors and offers reflective insights for social media functional design and users' rational participation.
subject: Articles
  topic: section
subject: Spark Maintenance
  topic: keywords
subject: Gamification
  topic: keywords
subject: Loss Aversion
  topic: keywords
subject: Emotional Labor
  topic: keywords
subject: Digital Intimate Relationships
  topic: keywords
creator: Yun Li
creator: Yingying Lv
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 26
ending page: 37
doi: 10.63313/SSH.9113

Retraction: The Anti-Chinese Overseas Narratives and Creolization Writings in Pao
type: item
description: At request of the authors, this article has been retracted by Erytis Publishing Limited in light of clear evidence that the results and conclusions are no longer valid. We thank the authors for notifying us so that the publication record can be amended accordingly. Retraction published: July 07, 2026.
subject: Articles
  topic: section
subject: Pao
  topic: keywords
subject: Alienation
  topic: keywords
subject: Chinese Caribbean
  topic: keywords
subject: Creolization
  topic: keywords
creator: Yuan Zhou
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-04
publication date: 2026-07-04
starting page: 13
ending page: 25
doi: 10.63313/SSH.9112

On the Conditions for Applying the Doctrine of Piercing the Corporate Veil and Judicial Practice
type: item
description: The doctrine of corporate personality is a fundamental pillar of modern corporate law. As independent legal entities, corporations possess separate property and are liable with that property for their obligations. Shareholders, on the other hand, bear limited liability, typically up to the amount of their capital contributions. This framework has significantly promoted investment and market development. However, in practice, some shareholders abuse the corporate structure and limited liability by mixing corporate and personal assets, failing to meet capital requirements, or evading debts, thereby harming creditors and distorting the purpose of the corporate system. To prevent such abuses, many countries have established the doctrine of piercing the corporate veil, allowing courts to override the corporate veil and shareholder liability under certain circumstances, holding shareholders personally liable for corporate debts. China’s new Corporate Law has further refined these rules, but challenges remain in judicial application, including inconsistent standards, difficulties in proving liability, and varying judicial decisions. This paper examines the concept, theoretical basis, conditions for applying, and judicial practice of the doctrine of piercing the corporate veil. It also offers recommendations based on China’s current corporate law framework, aiming to strike a balance between efficiency and transactional security in the corporate system.
subject: Articles
  topic: section
subject: Company Law
  topic: keywords
subject: Denial of Corporate Personality
  topic: keywords
subject: Limited Liability of Shareholders
  topic: keywords
subject: Protection of Creditors
  topic: keywords
subject: Judicial Practice
  topic: keywords
creator: Miaomiao Pei
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 1
ending page: 12
doi: 10.63313/SSH.9111

A Study on Exercise and Health-Related Quality of Life Among Community-Dwelling Older Adults
type: item
description: Objective This study aims to investigate the physical and mental health effects of recreational physical activity on the older adult population. Methods A cross-sectional questionnaire survey was conducted with adults aged 65 and over in an administrative district of Kaohsiung City, Taiwan, China. A total of 250 questionnaires were distributed via convenience sampling in public parks, with 237 returned and 229 valid responses included in the final analysis. The instrument was adapted from the validated scale developed by Hsiao (2003), covering exercise behaviour, frequency of outpatient visits, health-related quality of life (HRQoL) and demographic information. The 36-item HRQoL scale comprises the Physical Component Summary (PCS) and Mental Component Summary (MCS), with good internal consistency (Cronbach’s α = 0.81). Data were analysed using SPSS 20.0 with descriptive statistics, independent samples t-tests and one-way ANOVA, with significance set at α = 0.05. Results In total, 38.86% of participants engaged in physical activity 1–2 days per week, and 31.44% exercised 5 or more days per week. The most common activity types were walking, jogging and brisk walking, and the primary venues were parks (29.69%) and schools (25.33%). Overall, 44.54% of participants had more than 16 outpatient visits per year, with higher utilisation among those with chronic conditions. For HRQoL, social functioning scored highest (M = 70.15, SD = 34.05), followed by role-emotional (M = 68.97, SD = 28.57). Participants aged 75–79 scored significantly higher on PCS than those aged 65–69. Educational attainment was significantly associated with both PCS and MCS scores. Conclusions Older adults in the study area show high willingness to participate in physical activity, and social interaction through exercise may support mental well-being. Targeted policy initiatives are needed to promote regular physical activity and optimise community exercise resources for older populations.
subject: Articles
  topic: section
subject: Older Adults
  topic: keywords
subject: Physical Activity
  topic: keywords
subject: Leisure-Time Exercise
  topic: keywords
subject: Health-Related Quality of Life
  topic: keywords
subject: Community-Dwelling
  topic: keywords
subject: Chronic Disease
  topic: keywords
creator: Yaochuan Zhang
creator: Ruibin Deng
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 116
ending page: 122
doi: 10.63313/SSH.9110

Performing the Workplace: Self-Presentation of Workplace Vloggers from the Perspective of Dramaturgical Theory
type: item
description: A The rise of workplace vlogs signifies a new form of digital performance, wherein creators transform their professional environments and labor processes into continuously watchable media content. Beneath the surface of "documenting work," a systematic construction of self-image takes place. This study employs Erving Goffman's dramaturgical theory as its core analytical framework, integrating theoretical resources such as the "multi-stage front stage," "visibility production," and "connection and anti-connection" to examine the operational mechanisms and structural dilemmas of self-presentation among workplace vloggers. The research reveals that the core strategy of workplace vloggers is "mid-stage performance"—selectively exposing backstage elements to manufacture a sense of authenticity, thereby turning "authenticity" itself into a consumable front-stage symbol. However, this strategy contains an inherent paradox: the continuous extension of the front stage systematically compresses the backstage space, transforming audience gaze from "external viewing" to "internal surveillance." Bloggers, caught between multiple role expectations, fall into role overload and authenticity deficits. To cope with these pressures, they develop counter-strategies such as group visibility controls, content deletion, and periodic disconnection to maintain performance boundaries. This paper argues that the self-presentation in workplace vlogs epitomizes the deep entanglement of labor, performance, and identity in the digital age, reflecting the structural roots of self-alienation within platformized societies.
subject: Articles
  topic: section
subject: Dramaturgical Theory
  topic: keywords
subject: Workplace Vlog
  topic: keywords
subject: Self-Presentation
  topic: keywords
subject: Mid-Stage Performance
  topic: keywords
subject: Anti-Connection
  topic: keywords
creator: JiaLi Pan
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-29
publication date: 2026-06-29
starting page: 108
ending page: 115
doi: 10.63313/SSH.9109

Loftus & Palmer 1974 Reconstructive Memory Study Replication
type: item
description: This study replicated Loftus and Palmer’s (1974) classic experiment on reconstructive memory and misinformation effect, examining whether the verb used in a question, “smashed” vs “hit”, affects speed estimates and false memory for broken glass. Sixty high school students from Hangzhou Basis International School, aged 16‑18, with 35 being males and 25 being females, watched a short YouTube video of a car accident and were randomly assigned to answer a question about the car’s speed in the accident containing either “smashed” or “hit.” Immediately afterward, they gave their estimation for the car’s speed in km/h. One week later, they were asked whether they had seen broken glass, which is not present in the actual video. Results showed that participants in the “smashed” condition gave statistically significantly higher speed estimates, with a mean of 87.93 km/h, than those in the “hit” condition, with a mean of 54.16 km/h, as t= 3.82 and p < 0.05 in the t-test. Additionally, participants who were asked with “smashed” were significantly more likely to falsely report seeing broken glass, 69.0% in “smashed” group, compared to those asked with “hit”, 32.3% in “hit” group, as χ² (1) = 8.08 and p < 0.05 in the chi-square test. These findings support hypotheses and the fact that memory can be reconstructed. It demonstrates that subtle wording changes can distort eyewitness memory for both numerical estimates and details. The experiment applies to real-world settings, reminding people that neutral, non-leading questioning in legal settings, especially in eyewitness testimony is essential.
subject: Articles
  topic: section
subject: Reconstructive memory
  topic: keywords
subject: Misinformation effect
  topic: keywords
subject: Eyewitness testimony
  topic: keywords
subject: False memory
  topic: keywords
subject: Wording effect
  topic: keywords
creator: Chenyi Zhou
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
starting page: 96
ending page: 107
doi: 10.63313/SSH.9104

UGC-Empowered Brand Communication in Disney's Transmedia Storytelling
type: item
description: Against the backdrop of deepening integration between the digital economy and experience economy, brand digitalization has transcended the mere application of technological tools and evolved into a systemic ecological reconstruction centered on narrative, anchored in culture, and driven by emotion. As a benchmark enterprise in the global entertainment industry, Disney, leveraging nearly a century of IP accumulation and diversified business portfolio, adopts transmedia storytelling as its core strategy. Through the synergistic coordination of film and television content, theme parks, streaming platforms, and consumer goods e-commerce, Disney integrates global IP with local urban cultures, deeply binds user emotions, and constructs a closed-loop digital ecosystem of "content—experience—consumption—communication." Taking Disney as the research subject and drawing upon transmedia storytelling theory, this paper systematically examines its brand development trajectory, digital strategy, transmedia narrative mechanisms, pathways of urban cultural integration, and logics of user emotional bonding. It explores how Disney achieves long-term IP monetization and sustained brand value enhancement through multi-platform synergy, online-offline integration, and data-driven operations. The study finds that Disney's digital transformation is essentially an interwoven transmedia network of story, culture, and emotion, which may offer theoretical references and practical insights for the digital transformation of local entertainment brands, e-commerce enterprises, and cultural tourism projects.
subject: Articles
  topic: section
subject: Disney
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Transmedia Storytelling
  topic: keywords
subject: Urban Cultural Integration
  topic: keywords
subject: User Emotional Bonding
  topic: keywords
subject: IP Operation
  topic: keywords
creator: Nan Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-24
publication date: 2026-06-24
starting page: 87
ending page: 95
doi: 10.63313/SSH.9108

A Study on the Development of a Risk Prediction Model for Functional Disability Among Older Adults in Zhaoqing City and the Mechanisms of Exercise Intervention
type: item
description: Background: Against the backdrop of an aging population, the issue of functional disability among older adults has become increasingly prominent and is now a major concern affecting public health and social governance. However, current approaches to identifying the risk of functional disability and implementing exercise interventions still face challenges such as inadequate prediction and a lack of targeted interventions. Objective: This study focuses on older adults in Zhaoqing City and aims to develop a predictive model for the risk of functional disability among older adults, identify key influencing factors, and explore exercise intervention pathways based on risk stratification. Methods: This study employed a combined approach of questionnaire surveys and functional assessments, selecting a sample of 35 older adults aged 60 and above. An indicator system for disability risk was developed based on literature review and the Delphi method, and indicator weights were determined using the Analytic Hierarchy Process (AHP) to establish a risk prediction model. Additionally, participants were stratified according to their risk scores, and stratified exercise interventions were implemented. The effectiveness of the interventions was analyzed using descriptive statistics and group comparisons. Results: The risk of functional disability among older adults is influenced by a combination of multidimensional factors, with muscle strength, balance, the number of chronic diseases, physical activity levels, and cognitive function being the primary determinants. Risk stratification results indicated that the medium-risk group constituted the largest proportion. Following a specific period of exercise intervention, older adults showed a trend toward improvement in muscle strength and balance, with the intervention effects being relatively more pronounced in the medium-risk group. Conclusion: A disability risk prediction model based on multidimensional indicators can effectively i…
subject: Articles
  topic: section
subject: Functional disability in older adults
  topic: keywords
subject: risk prediction model
  topic: keywords
subject: Analytic Hierarchy Process
  topic: keywords
subject: exercise intervention
  topic: keywords
subject: risk stratification
  topic: keywords
subject: healthy aging
  topic: keywords
creator: Jia Gao
creator: Guangyuan Qiu
creator: Jun Xiang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-24
publication date: 2026-06-24
starting page: 73
ending page: 86
doi: 10.63313/SSH.9107

The Path to Improving China's Financial Regulatory Law under the Development of Digital Finance
type: item
description: In the context of the digital economy, digital technologies such as big data, artificial intelligence, cloud computing, and blockchain are deeply integrated with the financial industry, giving rise to diverse digital financial formats such as mobile payments, online credit, intelligent investment advisory, and online wealth management. Digital finance breaks the time and space limitations of traditional finance, expands the coverage of inclusive finance, reduces financial service costs, and becomes an important force in serving the real economy and optimizing resource allocation. However, technological integration simultaneously reshapes the generation and transmission paths of financial risks, leading to new types of risks such as data leakage, platform monopoly, cross regional risk contagion, and consumer rights damage, which are derived from features such as mixed operation, online instantaneous transactions, massive data collection, and algorithm decision-making. This poses a systematic challenge to China's traditional financial regulatory legal system, which is centered around segmented operations, institutions, and post regulatory oversight. At present, China has issued a series of departmental regulations and normative documents to regulate digital finance business, but the overall legal system still has shortcomings such as high-level legislative deficiencies, mismatch between segmented regulation and mixed operation, regulatory technology lagging behind financial innovation, rough rules for financial consumer protection, and lack of cross departmental and cross-border collaborative regulatory mechanisms. This article is based on the basic theory of financial regulatory law, defining the connotation and three core regulatory objectives of financial regulatory law. Combining with the development practice of digital finance in China, it analyzes the regulatory legal difficulties brought by digital finance, sorts out the adaptability defects of the current regu…
subject: Articles
  topic: section
subject: Financial Regulatory Law
  topic: keywords
subject: Functional regulation
  topic: keywords
subject: Regulatory technology
  topic: keywords
creator: Sining Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-24
publication date: 2026-06-24
starting page: 62
ending page: 72
doi: 10.63313/SSH.9106

The Moderating Role of User Emotional Projection in the Effectiveness of AI Short-Video Marketing
type: item
description: With the advancement of generative artificial intelligence technology, AI short videos have assumed an increasingly important role in brand marketing. Nevertheless, users exhibit markedly different marketing responses to identical AI short videos, a variation largely moderated by their emotional projection. Drawing upon emotional communication theory and media psychological projection theory, this study employs literature integration and theoretical construction to systematically review empirical studies published between 2020 and 2026 on platforms such as Douyin, Bilibili, and YouTube. It focuses on the mechanism through which AI content characteristics—specifically the degree of anthropomorphism and the lifelikeness of narrative scenarios—influence users’ purchase intention, and further examines the moderating effect of user emotional projection within this process. The findings indicate that AI content characteristics can significantly enhance purchase intention by stimulating users’ emotional projection and parasocial interaction; however, this effect is substantially moderated by the individual’s level of emotional projection. High-emotional-projection users are more inclined to form trust-based attachment relationships, thereby strengthening marketing effectiveness, whereas low-emotional-projection users tend to activate authenticity-scrutiny mechanisms, which attenuates the persuasive impact. Moreover, the influence of emotional projection on marketing effectiveness exhibits a nonlinear threshold effect: the positive effects of content characteristics are fully realized only when emotional projection reaches a certain level. This study constructs an integrated analytical framework of “AI content characteristics → emotional projection → parasocial interaction → trust formation → purchase intention,” revealing the pivotal moderating role of users’ psychological mechanisms in AI short-video marketing and providing theoretical grounding for e-commerce content opt…
subject: Articles
  topic: section
subject: AI Short Videos
  topic: keywords
subject: User Emotional Projection
  topic: keywords
subject: Marketing Effectiveness
  topic: keywords
subject: Parasocial Interaction
  topic: keywords
subject: Content Characteristics
  topic: keywords
creator: Mai Zhang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
starting page: 53
ending page: 61
doi: 10.63313/SSH.9105

The Construction of Internet-Famous City Images: A Case Study of Quanzhou
type: item
description: Leveraging its rich cultural heritage, culinary traditions, and iconic film and television symbols, Quanzhou has successfully cultivated a distinctive "internet-famous city" image through coordinated efforts by both official and grassroots media, supported by digital platforms. From the perspective of symbolic interaction theory, these symbols serve not merely as static representations but acquire new meanings through audience engagement, functioning as bridges connecting the city with visitors. Film and television production locations and celebrity sharing events have further amplified Quanzhou's influence, highlighting the pivotal role of cinematic culture in shaping urban identity. Moving forward, Quanzhou should continue to explore its cultural depth and enhance interactive communication strategies to inject new momentum into its sustainable development.
subject: Articles
  topic: section
subject: Internet-famous cities
  topic: keywords
subject: Urban image
  topic: keywords
subject: Symbolic Interaction Theory
  topic: keywords
creator: Qingping Chen
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
starting page: 45
ending page: 52
doi: 10.63313/SSH.9103

A Study on the Color System of the Yongle Palace Murals: Materials, Structure, and Symbolic Mechanisms
type: item
description: The Yongle Palace murals of the Yuan dynasty, with their highly mature “blue-green and gold” color system, constitute a typical paradigm of color language in Daoist temple murals. Taking Chaoyuan Tu in the Sanqing Hall as the central case study, this paper introduces theories of iconography and semiotics to systematically analyze the internal logic of the color system of the Yongle Palace murals from four dimensions: material properties, technical procedures, visual structure, and symbolic mechanisms. The study shows that this system is based primarily on mineral pigments and supplemented by plant pigments, forming a hierarchical color structure in which “minerals serve as the framework and plants provide refinement.” Through multi-layered coloring and decorative enhancement techniques, the murals establish a stable and long-lasting heavy-color effect. At the visual level, color participates in the construction of pictorial hierarchy and viewing paths through the control of warm and cool tones, area distribution, and brightness organization. At the symbolic level, it completes the visual translation of the Five Elements color concept and the Daoist cosmological worldview. Thus, color is no longer merely an auxiliary decoration, but becomes an important structural language for organizing religious pictorial space, providing a key example for understanding traditional Chinese color aesthetics and the mechanisms of religious painting.
subject: Articles
  topic: section
subject: Yongle Palace Murals
  topic: keywords
subject: Color System
  topic: keywords
subject: Daoist Iconography
  topic: keywords
subject: Heavy-Color Technique
  topic: keywords
subject: Mineral Pigments
  topic: keywords
subject: Raised-Powder Gilding
  topic: keywords
subject: Color Symbolism
  topic: keywords
creator: Dan Song
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-06-05
publication date: 2026-06-05
starting page: 33
ending page: 44
doi: 10.63313/SSH.9101

A Study on the Pathways of Error Analysis Theory in Junior High School English Writing Instruction
type: item
description: English writing, as a crucial component of junior high school English teaching, serves not only as a comprehensive reflection of students' language proficiency development but also as a significant indicator of teaching effectiveness. However, current issues frequently observed in junior high school students' English writing—such as lexical deficiency, grammatical confusion, unclear logic, and even discourse-level errors arising from negative mother tongue transfer—severely impair writing quality. Additionally, teachers often face challenges in the error-correction process, failing to effectively guide students in autonomous revision and improvement of their writing abilities. Drawing on Error Analysis Theory, this paper explores the root causes of errors from multiple dimensions, including interlingual interference, intralingual interference, and non-linguistic factors. It conducts an in-depth analysis of the types and causes of errors in junior high school students' writing. Furthermore, proceeding from teaching practice, it proposes targeted strategies for optimizing writing instruction. This study holds significant practical importance, aiming to assist junior high school students in overcoming writing bottlenecks and comprehensively enhancing their language expression capabilities.
subject: Articles
  topic: section
subject: Error Analysis Theory
  topic: keywords
subject: Junior High School Students' English Writing
  topic: keywords
subject: Causes of Errors
  topic: keywords
subject: Types of Errors
  topic: keywords
creator: Qing Qao
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-06-05
publication date: 2026-06-05
starting page: 17
ending page: 32
doi: 10.63313/SSH.9100

Research on Spatial Landscape Characteristics and Activity Patterns of Gardens Based on Texts — A Case Study of Yundang Valley
type: item
description: Utilizing textual materials from the public security archives of Yuandang Valley, and employing a qualitative approach combined with quantitative ROSTCM6 text mining technology, this study analyzes the characteristics of garden space landscapes, activity patterns, and the relationship between the two. The findings reveal the following: 1) The spatial landscape of Yuandang Valley features a hierarchical structure dominated by the northern courtyard, supplemented by the southern entrance and the northwest plateau; it is a composite form based on natural ecology, superimposed with humanistic activities. It forms seven landscape image themes: bamboo, water, flowers, stones; poetry, painting, and orange pavilion; plum corridor and snow sparrow; lakeside boat mountain; wind pond and crane platform; medicinal herbs and fence repair; and table and bedside. 2) As Yuan Zhongdao's retreat and residence, the activities carried out in the garden space of Yuandang Valley can be categorized into three activity patterns: seclusion life, literati gatherings, and sightseeing and appreciation. 3) The outdoor space of Yuandang Valley relies on natural landscapes to construct a bidirectional symbiotic system between scenery and people, and its activity attraction is significantly superior to that of the indoor space. This reveals the essence of classical gardens as a means to stimulate emotional and scenic experiences, ultimately achieving harmony and unity between humans and nature through the coupling of space and activity.
subject: Articles
  topic: section
subject: Gong'an Yundong Valley
  topic: keywords
subject: Text mining
  topic: keywords
subject: Landscape features
  topic: keywords
subject: Activity patterns
  topic: keywords
subject: Visualisation
  topic: keywords
creator: Wenpei Zheng
creator: Wenjie Zeng
creator: Wanxi Wang
creator: Maojiao Xu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-06-04
publication date: 2026-06-04
starting page: 1
ending page: 15
doi: 10.63313/SSH.9099

Research on the Innovative Application of Clay Sculpture Elements in Contemporary Art and Design from the Perspective of Regional Culture
type: item
description: From the perspective of regional culture, this paper explores the innovative application of clay sculpture elements in contemporary art and design. By analyzing the shapes, patterns and cultural symbols of clay sculptures and combining modern creative concepts, formal languages, materials and crafts, this paper realizes the modern transformation of traditional folk elements. Practical cases show that clay sculptures retain regional cultural characteristics in product design, spatial design, public art and other fields, conform to modern aesthetic standards and functional demands, and provide a feasible approach for the inheritance and innovation of intangible cultural heritage.
subject: Articles
  topic: section
subject: Clay Sculpture Elements
  topic: keywords
subject: Regional Culture
  topic: keywords
subject: Contemporary Art and Design
  topic: keywords
creator: Yajun Liu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-05-30
publication date: 2026-05-30
starting page: 160
ending page: 165
doi: 10.63313/SSH.9098

A Study on the Influencing Factors of User Discontinuance Behavior on NetEase Cloud Music in the Digital Era
type: item
description: In the context of the booming digital music industry, user discontinuance behavior on NetEase Cloud Music has attracted considerable attention. This study delves into the influencing factors of such behavior from the perspectives of user experience, content resources, and social interaction. Through in-depth interviews and participatory observation, the study finds that factors such as unfriendly interface design, lack of copyright in the music library, inaccurate algorithmic recommendations, and poor community atmosphere may contribute to user discontinuance. The findings help optimize platform functionality and improve user retention for NetEase Cloud Music, while providing theoretical support and practical guidance for the sustainable development of digital music platforms.
subject: Articles
  topic: section
subject: Digital Discontinuance
  topic: keywords
subject: Netease Cloud Music
  topic: keywords
subject: Influencing Factors
  topic: keywords
creator: Beier Tang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-05-28
publication date: 2026-05-28
starting page: 148
ending page: 159
doi: 10.63313/SSH.9097

A Study on the Cross-Cultural Comparison of Ecological Civilization Views in The Bear and Wolf Totem
type: item
description: Faulkner's The Bear and Jiang Rong's Wolf Totem represent the wilderness ethics of the southern United States and the nomadic ecological wisdom of the Mongolian steppe in China respectively. Through parallel comparison, this paper finds that The Bear constructs a wilderness ethics with humility as the core, revealing the dual colonization of nature and spirit by capitalism; Wolf Totem presents grassland wisdom based on system balance, criticizing the destruction of local ecological knowledge by agricultural civilization. There are differences between the two ecological ethics, but they can complement each other. This paper reflects on the universalist limitations of Western ecocriticism and advocates transforming local ecological discourse into global ethical resources to provide a new path for cross-cultural ecological dialogue.
subject: Articles
  topic: section
subject: The Bear
  topic: keywords
subject: Wolf Totem
  topic: keywords
subject: Cross-Cultural Ecocriticism
  topic: keywords
subject: Wilderness Ethics
  topic: keywords
subject: Grassland Wisdom
  topic: keywords
creator: Lu Jiang
creator: Lin Tang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-05-26
publication date: 2026-05-26
starting page: 139
ending page: 147
doi: 10.63313/SSH.9096

From Solo Players to Fan Girls: A Study on the Fan-ization Trend in the Emotional Dynamics of College Students Playing Otome Games
type: item
description: With the explosive growth of otome games, their immersive romantic experiences have reshaped the intimate relationship practices and behaviors of contemporary female players. Focusing on players of the phenomenal 3D otome game Love and Deepspace, this study uses in-depth interviews and participant observation to explore the emotional dynamic cycle mechanism and fan-circle-like trend among college student players.The findings reveal two core paths of emotional transformation: gradual and leapfrog. Gradual transformers evolve from solo players to "quasi-fan" members via online-offline social integration, while leapfrog ones directly join group interactions through real social resources. Intertwined virtual-real emotional practices give rise to multiple contradictions: virtual dependence reduces real interpersonal alienation. Fan-circle-like behaviors intensify player conflicts, and identity shows self-fragmentation. Based on this, we need to construct a collaborative governance system from three aspects: reshaping the virtual-reality boundary through media literacy education, urging game manufacturers to fulfill their main responsibilities, and strengthening government regulatory guidance. This system will support the healthy development of the otome game industry and the rational growth of players, and provide a new perspective for understanding the emotional practices and identity construction of young women in the digital age.
subject: Articles
  topic: section
subject: Otome Games
  topic: keywords
subject: Emotional Dynamic Cycle
  topic: keywords
subject: Fan - circle - like Tendency
  topic: keywords
subject: Love and Deepspace
  topic: keywords
creator: Fan Yuan
creator: Yanlin Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-05-26
publication date: 2026-05-26
starting page: 127
ending page: 138
doi: 10.63313/SSH.9095

How Does AI Perceives the World? Moral Differences and Value Alignment in Generative Large Models
type: item
description: The widespread adoption of generative large language models (LLMs) has sparked prominent ethical controversies, with inter-model moral disparities and their knock-on effects becoming a key bottleneck to the development of technology. Taking ERNIE Bot 4.0, iFlytek Spark V4.0 and ChatGPT-4 as research objects, this paper conducts interactive experiments and finds that these models vary notably across five core moral foundations (harm/care, fairness/reciprocity, in-group/loyalty, authority/respect, and purity/sanctity) and four dimensions: moral emotions and attitudes, moral knowledge and cognition, moral sensitivity, and moral decision-making. Such divergences stem from deep-seated issues including ambiguous ethical guidance, inherent moral biases, and flawed value cultivation. To address these problems, this paper concludes that LLMs need to achieve value alignment in three aspects: moral framework, value prioritization, and context-specific evaluation criteria. It can be realized through three major approaches—technological empowerment, multi-stakeholder collaboration, and dynamic iteration—so as to drive the sustainable development of LLMs.
subject: Articles
  topic: section
subject: LLMs
  topic: keywords
subject: Moral Differences
  topic: keywords
subject: Value Alignment
  topic: keywords
subject: Technology for Good
  topic: keywords
creator: Fan Yuan
creator: Caixia Tao
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
date: 2026-05-26
publication date: 2026-05-26
starting page: 116
ending page: 126
doi: 10.63313/SSH.9094

A Study on the Strategies for High-Quality Development of Inbound Tourism in Yichang Under the Integration of Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area
type: item
description: Under the dual strategic background of the integrated development of the Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area and Yichang's endeavor to build a world-renowned cultural and tourism destination, inbound tourism, as a critical pillar for high-quality cultural and tourism development and international communication, remains a key short slab in Yichang's cultural and tourism sector. Grounded in the perspectives of cross-cultural perception and cultural-tourism coordination, this study takes international tourists as the research object, and adopts a mixed-methods approach combining Partial Least Squares Structural Equation Modeling (PLS-SEM), Natural Language Processing (NLP) text analysis, and in-depth interviews. It systematically analyzes the influence mechanism of core variables, including the attractiveness of Yichang's cultural resources and cross-cultural adaptation perception, on the experience quality and behavioral intentions of inbound tourists, empowered by cultural-tourism coordination within the metropolitan area. This study constructs an integrated analytical framework of Metropolitan Area Cultural-Tourism Coordination → Cross-Cultural Perception → Inbound Tourism Experience → Behavioral Intention. Empirical tests confirm that metropolitan area cultural-tourism coordination exerts a significant positive impact on inbound tourism experience, with cross-cultural perception playing a partial mediating role, and cultural distance acting as a moderating variable that shapes the intensity of the effect. This study provides actionable and practical pathways for Yichang to leverage the resource advantages of the metropolitan area, optimize inbound tourism services and products, and enhance its international communication capacity.
subject: Articles
  topic: section
subject: Yichang - Jingzhou - Jingmen - Enshi Metropolitan Area
  topic: keywords
subject: inbound tourism
  topic: keywords
subject: cross-cultural perception
  topic: keywords
subject: cultural-tourism coordination
  topic: keywords
subject: PLS-SEM
  topic: keywords
creator: Shihao Ye
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. http://creativecommons.org/licenses/by/4.0/
date: 2026-05-19
publication date: 2026-05-19
starting page: 93
ending page: 115
doi: 10.63313/SSH.2010

Responsibility in All Creatures Great and Small and Its Reception
type: item
description: Since the first season of All Creatures Great and Small aired in 2020, the series has garnered significant attention and received favourable reviews on mainstream Chinese film and television review platforms. Existing domestic research on this series has largely focused on its cultural essence, subtitle translation and its relationship with anti-globalisation, whilst there has been relatively little exploration of its reception mechanisms within the Chinese context. Consequently, this paper takes the gentleman culture portrayed in the film as its point of departure and employs textual analysis to identify scenes that reflect the concept of responsibility—one of the core values of this culture. It then utilises the theory of the aesthetics of expectation to analyse how these depictions of responsibility align with the audience’s horizon of expectation. The protagonist’s professional responsibilities and the spirit of solidarity and mutual aid within the Darrowby community align with the concept of responsibility advocated by Chinese Confucian culture and the view of responsibility promoted by Xi Jinping. They meet the expectations of Chinese audiences. The core objective of this paper is to explore the reasons behind the series’s positive reception in China, using the concept of responsibility depicted in the series as a starting point.
subject: Articles
  topic: section
subject: All Creatures Great and Small
  topic: keywords
subject: Gentleman Culture
  topic: keywords
subject: Ethic of Responsibility
  topic: keywords
subject: Aesthetic of Reception
  topic: keywords
creator: Fangqi Niu
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. http://creativecommons.org/licenses/by/4.0/
date: 2026-05-14
publication date: 2026-05-14
starting page: 75
ending page: 92
doi: 10.63313/SSH.2009

From Parasocial Interaction to Relationship: A Study on Virtual Intimacy in Otome Games——A Case Study of Love and Deepspace
type: item
description: In the digital media era, otome games, as a typical carrier of virtual intimate relationships, continuously shape the emotional experience patterns of young people. Based on the parasocial interaction theory, this study adopts in-depth interviews and participant observation to systematically explore the construction mechanism, typological characteristics and influence paths of virtual intimate relationships in such games. The research finds that games effectively promote the development from parasocial interaction to stable parasocial relationships between players and characters through realistic character shaping, narrative-driven plots and immersive scenarios. Virtual relationships are categorized into three types: friendship-oriented, romance-oriented and virtual-pet-oriented, which expand the typological dimension of traditional parasocial relationship (PSR) theory. Such relationships exert dual influences: they satisfy psychological needs through emotional compensation and identity recognition, while also triggering negative effects such as media dependence and excessive consumption due to emotional capitalization.This study provides a theoretical reference for understanding the complexity of digital emotional interaction, and offers implications for the ethical governance and healthy design of games.
subject: Articles
  topic: section
subject: Parasocial Interaction
  topic: keywords
subject: Parasocial Relationship
  topic: keywords
subject: Emotional Communication
  topic: keywords
subject: Virtual Intimate Relationship
  topic: keywords
subject: Otome Games
  topic: keywords
creator: Xusheng Qu
creator: Yujia Wang
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. http://creativecommons.org/licenses/by/4.0/
date: 2026-05-14
publication date: 2026-05-14
starting page: 64
ending page: 74
doi: 10.63313/SSH.9093

A Corpus-Based Evaluation of Human and Machine Translation Quality for the Literary Classic The Analects
type: item
description: This study is based on a self-built English translation corpus of the Analects, which includes two human translations and two artificial intelligence (AI) translations. By integrating research methods from corpus linguistics and quantitative linguistics, and employing a translation quality assessment model, this study conducts a comparative analysis of the translation quality of human and AI translations from two major dimensions: lexis and syntax. The results show that in the lexical dimension, human translation demonstrates greater flexibility in word selection and lexical richness, and is also more versatile in part-of-speech conversion. In the syntactic dimension, AI translation systems can effectively identify and reproduce the logical structure of the original text, generating logically coherent and structurally complete translations, but they tend to exhibit a certain degree of word-for-word translation. Based on these findings, this study points out that both human and AI translations have their own strengths and limitations. Therefore, this paper proposes strategies to optimize the human-computer collaborative translation model in order to enhance the application efficiency of artificial intelligence in the translation of classical works.
subject: Articles
  topic: section
subject: Corpus
  topic: keywords
subject: Translation Quality Assessment
  topic: keywords
subject: Quantitative Linguistics
  topic: keywords
subject: Human-Computer Collaborative Translation
  topic: keywords
creator: Yanling Yuan
creator: Jiaqi Hu
creator: Yimei Xiao
rights: Copyright (c) 2026 by author(s) and Erytis Publishing Limited. http://creativecommons.org/licenses/by/4.0/
date: 2026-05-14
publication date: 2026-05-14
starting page: 48
ending page: 63
doi: 10.63313/SSH.9092