Exploration of Ideological & Political Education in  "Business English " Course Module of School Enterprise Collaborative Education with Background of Deep Integration of Industry & Education: : Taking Negotiation of Foreign Trade Correspondence Business as An Example

Yucong You; Kehui Deng; Jianming Zhu

doi:10.63313/EH.2002

Authors

Yucong You Department of Economics, Guangzhou College of Business and Technology, Guangzhou, China Author
Kehui Deng Department of Economics, Guangzhou College of Business and Technology, Guangzhou, China Author
Jianming Zhu Department of Economics, Guangzhou College of Business and Technology, Guangzhou, China Author

DOI:

https://doi.org/10.63313/EH.2002

Keywords:

Business English, Negotiation of Foreign Trade Correspondence, Curriculum Ideology and Politics, Deep Integration, Industry and Education

Abstract

With the background of the overlapping themes of "curriculum ideology and politics" and "deep integration of industry and education" in new era, this paper aims to study how to effectively penetrate and consolidate the ideological and political education of higher education courses through the deep integration of industry and college. Both methods of logical reasoning and case analysis are comprehensively applied. This paper first regards "Business English+Foreign Trade English Correspondence" as a professional course module based on exist-ing literature, analyzing its logical connection with ideological and political ed-ucation in the curriculum. Subsequently, based on "problem orientation", this paper analyzes the practical teaching problems that need to be solved in the in-filtration of ideological and political education in the course module. Based on the analysis of learning situation and teaching reality, it is found that the insuf-ficient combination of theory and practice is a major "pain point". Therefore, model of school enterprise collaborative education is an effective way to solve this problem of insufficient combination of theory and practice. On this basis, this article further analyzes the implementation strategies of ideological and political infiltration in the "Business English+Foreign Trade English Corre-spondence" course module, and specifically analyzes the implementation of ide-ological and political cases in the course. It takes into account its "practicality" and "experience", integrating the "Foreign Trade Correspondence Business Consultation Steps" for case analysis. It is concluded that the ideological and political infiltration in the course module requires deep integration of industry and education, joint efforts from all parties, with collaborative innovation, so as to continuously explore and innovate new paths and paradigms for the integra-tion of ideological and political education in school enterprise collaborative ed-ucation courses.

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