A Study on the Role of User-Generated Content (UGC) in Book-Buying Decisions on Douyin: A Case Study of Book Reviews and Reading Lists. Social Sciences and Humanities, [S. l.], v. 4, n. 1, p. 35–47, 2026. DOI: 10.63313/SSH.9091. Disponível em: https://academics.erytis.com/index.php/ssh/article/view/500. Acesso em: 26 may. 2026.